COVID-19 Impact on Global Programmatic Advertising Platform Market Size, Status and Forecast 2020-2026

1 Report Overview

• 1.1 Study Scope
• 1.2 Key Market Segments
• 1.3 Players Covered: Ranking by Programmatic Advertising Platform Revenue
• 1.4 Market Analysis by Type
  • 1.4.1 Global Programmatic Advertising Platform Market Size Growth Rate by Type: 2020 VS 2026
  • 1.4.2 Desktop Display
  • 1.4.3 Desktop Video
  • 1.4.4 Mobile Display
  • 1.4.5 Mobile Video
• 1.5 Market by Application
  • 1.5.1 Global Programmatic Advertising Platform Market Share by Application: 2020 VS 2026
  • 1.5.2 Governance
  • 1.5.3 Commerical
  • 1.5.4 Others
• 1.6 Coronavirus Disease 2019 (Covid-19): Programmatic Advertising Platform Industry Impact
  • 1.6.1 How the Covid-19 is Affecting the Programmatic Advertising Platform Industry
    • 1.6.1.1 Programmatic Advertising Platform Business Impact Assessment - Covid-19
    • 1.6.1.2 Supply Chain Challenges
    • 1.6.1.3 COVID-19’s Impact On Crude Oil and Refined Products
  • 1.6.2 Market Trends and Programmatic Advertising Platform Potential Opportunities in the COVID-19 Landscape
  • 1.6.3 Measures / Proposal against Covid-19
    • 1.6.3.1 Government Measures to Combat Covid-19 Impact
    • 1.6.3.2 Proposal for Programmatic Advertising Platform Players to Combat Covid-19 Impact
• 1.7 Study Objectives
• 1.8 Years Considered

2 Global Growth Trends by Regions

• 2.1 Programmatic Advertising Platform Market Perspective (2015-2026)
• 2.2 Programmatic Advertising Platform Growth Trends by Regions
  • 2.2.1 Programmatic Advertising Platform Market Size by Regions: 2015 VS 2020 VS 2026
  • 2.2.2 Programmatic Advertising Platform Historic Market Share by Regions (2015-2020)
  • 2.2.3 Programmatic Advertising Platform Forecasted Market Size by Regions (2021-2026)
• 2.3 Industry Trends and Growth Strategy
  • 2.3.1 Market Top Trends
  • 2.3.2 Market Drivers
  • 2.3.3 Market Challenges
  • 2.3.4 Porter’s Five Forces Analysis
  • 2.3.5 Programmatic Advertising Platform Market Growth Strategy
  • 2.3.6 Primary Interviews with Key Programmatic Advertising Platform Players (Opinion Leaders)

3 Competition Landscape by Key Players

• 3.1 Global Top Programmatic Advertising Platform Players by Market Size
  • 3.1.1 Global Top Programmatic Advertising Platform Players by Revenue (2015-2020)
  • 3.1.2 Global Programmatic Advertising Platform Revenue Market Share by Players (2015-2020)
  • 3.1.3 Global Programmatic Advertising Platform Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
• 3.2 Global Programmatic Advertising Platform Market Concentration Ratio
  • 3.2.1 Global Programmatic Advertising Platform Market Concentration Ratio (CR5 and HHI)
  • 3.2.2 Global Top 10 and Top 5 Companies by Programmatic Advertising Platform Revenue in 2019
• 3.3 Programmatic Advertising Platform Key Players Head office and Area Served
• 3.4 Key Players Programmatic Advertising Platform Product Solution and Service
• 3.5 Date of Enter into Programmatic Advertising Platform Market
• 3.6 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type (2015-2026)

• 4.1 Global Programmatic Advertising Platform Historic Market Size by Type (2015-2020)
• 4.2 Global Programmatic Advertising Platform Forecasted Market Size by Type (2021-2026)

5 Programmatic Advertising Platform Breakdown Data by Application (2015-2026)

• 5.1 Global Programmatic Advertising Platform Market Size by Application (2015-2020)
• 5.2 Global Programmatic Advertising Platform Forecasted Market Size by Application (2021-2026)

6 North America

• 6.1 North America Programmatic Advertising Platform Market Size (2015-2020)
• 6.2 Programmatic Advertising Platform Key Players in North America (2019-2020)
• 6.3 North America Programmatic Advertising Platform Market Size by Type (2015-2020)
• 6.4 North America Programmatic Advertising Platform Market Size by Application (2015-2020)

7 Europe

• 7.1 Europe Programmatic Advertising Platform Market Size (2015-2020)
• 7.2 Programmatic Advertising Platform Key Players in Europe (2019-2020)
• 7.3 Europe Programmatic Advertising Platform Market Size by Type (2015-2020)
• 7.4 Europe Programmatic Advertising Platform Market Size by Application (2015-2020)

8 China

• 8.1 China Programmatic Advertising Platform Market Size (2015-2020)
• 8.2 Programmatic Advertising Platform Key Players in China (2019-2020)
• 8.3 China Programmatic Advertising Platform Market Size by Type (2015-2020)
• 8.4 China Programmatic Advertising Platform Market Size by Application (2015-2020)

9 Japan

• 9.1 Japan Programmatic Advertising Platform Market Size (2015-2020)
• 9.2 Programmatic Advertising Platform Key Players in Japan (2019-2020)
• 9.3 Japan Programmatic Advertising Platform Market Size by Type (2015-2020)
• 9.4 Japan Programmatic Advertising Platform Market Size by Application (2015-2020)

10 Southeast Asia

• 10.1 Southeast Asia Programmatic Advertising Platform Market Size (2015-2020)
• 10.2 Programmatic Advertising Platform Key Players in Southeast Asia (2019-2020)
• 10.3 Southeast Asia Programmatic Advertising Platform Market Size by Type (2015-2020)
• 10.4 Southeast Asia Programmatic Advertising Platform Market Size by Application (2015-2020)

11 India

• 11.1 India Programmatic Advertising Platform Market Size (2015-2020)
• 11.2 Programmatic Advertising Platform Key Players in India (2019-2020)
• 11.3 India Programmatic Advertising Platform Market Size by Type (2015-2020)
• 11.4 India Programmatic Advertising Platform Market Size by Application (2015-2020)

12 Central & South America

• 12.1 Central & South America Programmatic Advertising Platform Market Size (2015-2020)
• 12.2 Programmatic Advertising Platform Key Players in Central & South America (2019-2020)
• 12.3 Central & South America Programmatic Advertising Platform Market Size by Type (2015-2020)
• 12.4 Central & South America Programmatic Advertising Platform Market Size by Application (2015-2020)

13 Key Players Profiles

• 13.1 AppNexus Inc.
  • 13.1.1 AppNexus Inc. Company Details
  • 13.1.2 AppNexus Inc. Business Overview and Its Total Revenue
  • 13.1.3 AppNexus Inc. Programmatic Advertising Platform Introduction
  • 13.1.4 AppNexus Inc. Revenue in Programmatic Advertising Platform Business (2015-2020))
  • 13.1.5 AppNexus Inc. Recent Development
• 13.2 AOL Inc. (Verizon Communications Inc.)
  • 13.2.1 AOL Inc. (Verizon Communications Inc.) Company Details
  • 13.2.2 AOL Inc. (Verizon Communications Inc.) Business Overview and Its Total Revenue
  • 13.2.3 AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Introduction
  • 13.2.4 AOL Inc. (Verizon Communications Inc.) Revenue in Programmatic Advertising Platform Business (2015-2020)
  • 13.2.5 AOL Inc. (Verizon Communications Inc.) Recent Development
• 13.3 Yahoo! Inc.
  • 13.3.1 Yahoo! Inc. Company Details
  • 13.3.2 Yahoo! Inc. Business Overview and Its Total Revenue
  • 13.3.3 Yahoo! Inc. Programmatic Advertising Platform Introduction
  • 13.3.4 Yahoo! Inc. Revenue in Programmatic Advertising Platform Business (2015-2020)
  • 13.3.5 Yahoo! Inc. Recent Development
• 13.4 DataXu Inc.
  • 13.4.1 DataXu Inc. Company Details
  • 13.4.2 DataXu Inc. Business Overview and Its Total Revenue
  • 13.4.3 DataXu Inc. Programmatic Advertising Platform Introduction
  • 13.4.4 DataXu Inc. Revenue in Programmatic Advertising Platform Business (2015-2020)
  • 13.4.5 DataXu Inc. Recent Development
• 13.5 Adroll.com
  • 13.5.1 Adroll.com Company Details
  • 13.5.2 Adroll.com Business Overview and Its Total Revenue
  • 13.5.3 Adroll.com Programmatic Advertising Platform Introduction
  • 13.5.4 Adroll.com Revenue in Programmatic Advertising Platform Business (2015-2020)
  • 13.5.5 Adroll.com Recent Development
• 13.6 Google Inc. (Doubleclick)
  • 13.6.1 Google Inc. (Doubleclick) Company Details
  • 13.6.2 Google Inc. (Doubleclick) Business Overview and Its Total Revenue
  • 13.6.3 Google Inc. (Doubleclick) Programmatic Advertising Platform Introduction
  • 13.6.4 Google Inc. (Doubleclick) Revenue in Programmatic Advertising Platform Business (2015-2020)
  • 13.6.5 Google Inc. (Doubleclick) Recent Development
• 13.7 Adobe Systems Incorporated
  • 13.7.1 Adobe Systems Incorporated Company Details
  • 13.7.2 Adobe Systems Incorporated Business Overview and Its Total Revenue
  • 13.7.3 Adobe Systems Incorporated Programmatic Advertising Platform Introduction
  • 13.7.4 Adobe Systems Incorporated Revenue in Programmatic Advertising Platform Business (2015-2020)
  • 13.7.5 Adobe Systems Incorporated Recent Development
• 13.8 Rubicon Project Inc.
  • 13.8.1 Rubicon Project Inc. Company Details
  • 13.8.2 Rubicon Project Inc. Business Overview and Its Total Revenue
  • 13.8.3 Rubicon Project Inc. Programmatic Advertising Platform Introduction
  • 13.8.4 Rubicon Project Inc. Revenue in Programmatic Advertising Platform Business (2015-2020)
  • 13.8.5 Rubicon Project Inc. Recent Development
• 13.9 Rocket Fuel Inc.
  • 13.9.1 Rocket Fuel Inc. Company Details
  • 13.9.2 Rocket Fuel Inc. Business Overview and Its Total Revenue
  • 13.9.3 Rocket Fuel Inc. Programmatic Advertising Platform Introduction
  • 13.9.4 Rocket Fuel Inc. Revenue in Programmatic Advertising Platform Business (2015-2020)
  • 13.9.5 Rocket Fuel Inc. Recent Development
• 13.10 MediaMath Inc.
  • 13.10.1 MediaMath Inc. Company Details
  • 13.10.2 MediaMath Inc. Business Overview and Its Total Revenue
  • 13.10.3 MediaMath Inc. Programmatic Advertising Platform Introduction
  • 13.10.4 MediaMath Inc. Revenue in Programmatic Advertising Platform Business (2015-2020)
  • 13.10.5 MediaMath Inc. Recent Development
• 13.11 IPONWEB Holding Limited (BidSwitch)
  • 10.11.1 IPONWEB Holding Limited (BidSwitch) Company Details
  • 10.11.2 IPONWEB Holding Limited (BidSwitch) Business Overview and Its Total Revenue
  • 10.11.3 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Introduction
  • 10.11.4 IPONWEB Holding Limited (BidSwitch) Revenue in Programmatic Advertising Platform Business (2015-2020)
  • 10.11.5 IPONWEB Holding Limited (BidSwitch) Recent Development
• 13.12 Between Digital
  • 10.12.1 Between Digital Company Details
  • 10.12.2 Between Digital Business Overview and Its Total Revenue
  • 10.12.3 Between Digital Programmatic Advertising Platform Introduction
  • 10.12.4 Between Digital Revenue in Programmatic Advertising Platform Business (2015-2020)
  • 10.12.5 Between Digital Recent Development
• 13.13 Fluct
  • 10.13.1 Fluct Company Details
  • 10.13.2 Fluct Business Overview and Its Total Revenue
  • 10.13.3 Fluct Programmatic Advertising Platform Introduction
  • 10.13.4 Fluct Revenue in Programmatic Advertising Platform Business (2015-2020)
  • 10.13.5 Fluct Recent Development
• 13.14 Adform
  • 10.14.1 Adform Company Details
  • 10.14.2 Adform Business Overview and Its Total Revenue
  • 10.14.3 Adform Programmatic Advertising Platform Introduction
  • 10.14.4 Adform Revenue in Programmatic Advertising Platform Business (2015-2020)
  • 10.14.5 Adform Recent Development
• 13.15 The Trade Desk
  • 10.15.1 The Trade Desk Company Details
  • 10.15.2 The Trade Desk Business Overview and Its Total Revenue
  • 10.15.3 The Trade Desk Programmatic Advertising Platform Introduction
  • 10.15.4 The Trade Desk Revenue in Programmatic Advertising Platform Business (2015-2020)
  • 10.15.5 The Trade Desk Recent Development
• 13.16 Turn Inc.
  • 10.16.1 Turn Inc. Company Details
  • 10.16.2 Turn Inc. Business Overview and Its Total Revenue
  • 10.16.3 Turn Inc. Programmatic Advertising Platform Introduction
  • 10.16.4 Turn Inc. Revenue in Programmatic Advertising Platform Business (2015-2020)
  • 10.16.5 Turn Inc. Recent Development
• 13.17 Beeswax
  • 10.17.1 Beeswax Company Details
  • 10.17.2 Beeswax Business Overview and Its Total Revenue
  • 10.17.3 Beeswax Programmatic Advertising Platform Introduction
  • 10.17.4 Beeswax Revenue in Programmatic Advertising Platform Business (2015-2020)
  • 10.17.5 Beeswax Recent Development
• 13.18 Connexity, Inc.
  • 10.18.1 Connexity, Inc. Company Details
  • 10.18.2 Connexity, Inc. Business Overview and Its Total Revenue
  • 10.18.3 Connexity, Inc. Programmatic Advertising Platform Introduction
  • 10.18.4 Connexity, Inc. Revenue in Programmatic Advertising Platform Business (2015-2020)
  • 10.18.5 Connexity, Inc. Recent Development
• 13.19 Centro, Inc.
  • 10.19.1 Centro, Inc. Company Details
  • 10.19.2 Centro, Inc. Business Overview and Its Total Revenue
  • 10.19.3 Centro, Inc. Programmatic Advertising Platform Introduction
  • 10.19.4 Centro, Inc. Revenue in Programmatic Advertising Platform Business (2015-2020)
  • 10.19.5 Centro, Inc. Recent Development
• 13.20 RadiumOne, Inc.
  • 10.20.1 RadiumOne, Inc. Company Details
  • 10.20.2 RadiumOne, Inc. Business Overview and Its Total Revenue
  • 10.20.3 RadiumOne, Inc. Programmatic Advertising Platform Introduction
  • 10.20.4 RadiumOne, Inc. Revenue in Programmatic Advertising Platform Business (2015-2020)
  • 10.20.5 RadiumOne, Inc. Recent Development

14 Analyst's Viewpoints/Conclusions

15 Appendix

• 15.1 Research Methodology
  • 15.1.1 Methodology/Research Approach
  • 15.1.2 Data Source
• 15.2 Disclaimer