Competitor Profile: Xinja

Competitor Profile: Xinja

Summary

This report provides information and insights on Xinja, including details of its business and geographical presence, comprehensive coverage of its products and services, a comparative assessment of its main competitors, and a look at its key events and milestones.

Founded in 2017, Xinja is one of Australia’s most high-profile neobanks. The company’s principle purpose is to provide a mobile banking service in Australia and it is targeting tech-savvy millennials who are discontent with established banks. It aims to differentiate itself from these big players by being faster and cheaper, as well as offering superior customer services, while allowing users to complete their banking needs without having to visit a branch.

Scope

- In May 2017, Xinja was founded.
- In May 2018, Xinja launched Xinja.me.
- In December 2018, Xinja received a restricted authorized deposit-taking institution (ADI) license. It was then granted a full ADI license in September 2019.

Reasons to buy

- Gain insights into Xinja’s business operations as well as key events in its history.
- Learn about the company’s product portfolio.
- Assess the competitive dynamics in the retail banking industry by comparing Xinja’s performance against its peers.