Report Detail

Other Breakfast Cereals in China

  • RnM2890283
  • |
  • 07 February, 2019
  • |
  • Global
  • |
  • 25 Pages
  • |
  • Euromonitor
  • |
  • Other

According to the Chinese Dietary Guidelines published by the National Health and Family Planning Commission of the People’s Republic of China, Chinese people are recommended to have a nutritious and balanced breakfast containing high levels of protein and lots of fibre and vitamins. This concept, together with the boom in internet retailing, has made granola and muesli a wise option for Chinese people to get all the nutrition they need for breakfast. In addition, compared to traditional cereals,...

Euromonitor International's Breakfast Cereals in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BREAKFAST CEREALS IN CHINA

    Euromonitor International

      December 2018

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Granola and Muesli Are Seeing Increased Popularity

                Different Flavours Catering To Chinese Consumers and Particularly To Females Are Explored

                  Low-sugar Cereals Are Embraced With the Spotlight on Health

                    Competitive Landscape

                      Guilin Sea Mild Gains Momentum and Initiates Ipo

                        Yihai Kerry Kellogg Foods Outperforms Nestlé in the Rte Domain

                          Segmentation Is Strengthened in the Chinese Cereal Landscape

                            Category Data

                              Table 1 Sales of Breakfast Cereals by Category: Volume 2013-2018

                                Table 2 Sales of Breakfast Cereals by Category: Value 2013-2018

                                  Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018

                                    Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018

                                      Table 5 NBO Company Shares of Breakfast Cereals: % Value 2014-2018

                                        Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018

                                          Table 7 Distribution of Breakfast Cereals by Format: % Value 2013-2018

                                            Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023

                                              Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023

                                                Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023

                                                  Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

                                                    Executive Summary

                                                      Packaged Food Grows Steadily Mainly Thanks To Convenience, Premiumisation and Health Trends

                                                        Packaged Food Posts Steady Current Value Growth in 2018, With the Young Generation Being Particularly Targeted

                                                          Leading Players Consolidate Their Positions While Other Players Shine in Niches

                                                            Internet Retailing and Convenience Stores Continue To Gain Share

                                                              Packaged Food Is Set for Steady Current Value Growth

                                                                Foodservice

                                                                  Sales To Foodservice

                                                                    Rising Health-awareness Underpins Sales of Healthy Food in Foodservice

                                                                      Foodservice-customised Packaged Food Is on the Rise

                                                                        Foodservice Is More Concentrated Than Retail

                                                                          Consumer Foodservice

                                                                            Category Data

                                                                              Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

                                                                                Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

                                                                                  Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

                                                                                    Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

                                                                                      Market Data

                                                                                        Table 16 Sales of Packaged Food by Category: Volume 2013-2018

                                                                                          Table 17 Sales of Packaged Food by Category: Value 2013-2018

                                                                                            Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

                                                                                              Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

                                                                                                Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

                                                                                                  Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

                                                                                                    Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

                                                                                                      Table 23 Penetration of Private Label by Category: % Value 2013-2018

                                                                                                        Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

                                                                                                          Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

                                                                                                            Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

                                                                                                              Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

                                                                                                                Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

                                                                                                                  Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

                                                                                                                    Sources

                                                                                                                      Summary 1 Research Sources

                                                                                                                      Summary:
                                                                                                                      Get latest Market Research Reports on Breakfast Cereals in China. Industry analysis & Market Report on Breakfast Cereals in China is a syndicated market report, published as Breakfast Cereals in China. It is complete Research Study and Industry Analysis of Breakfast Cereals in China market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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