Global Brand Licensing Market Research Report with Opportunities and Strategies to Boost Growth- COVID-19 Impact and Recovery

Table of Content

1 Market Overview

• 1.1 Product Definition and Market Characteristics
• 1.2 Global Brand Licensing Market Size
• 1.3 Market Segmentation
• 1.4 Global Macroeconomic Analysis
• 1.5 SWOT Analysis

2. Market Dynamics

• 2.1 Market Drivers
• 2.2 Market Constraints and Challenges
• 2.3 Emerging Market Trends
• 2.4 Impact of COVID-19
  • 2.4.1 Short-term Impact
  • 2.4.2 Long-term Impact

3 Associated Industry Assessment

• 3.1 Supply Chain Analysis
• 3.2 Industry Active Participants
  • 3.2.1 Suppliers of Raw Materials
  • 3.2.2 Key Distributors/Retailers
• 3.3 Alternative Analysis
• 3.4 The Impact of Covid-19 From the Perspective of Industry Chain

4 Market Competitive Landscape

• 4.1 Industry Leading Players
• 4.2 Industry News
  • 4.2.1 Key Product Launch News
  • 4.2.2 M&A and Expansion Plans

5 Analysis of Leading Companies

• 5.1 Universal Brand Development
  • 5.1.1 Universal Brand Development Company Profile
  • 5.1.2 Universal Brand Development Business Overview
  • 5.1.3 Universal Brand Development Brand Licensing Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
  • 5.1.4 Universal Brand Development Brand Licensing Products Introduction
• 5.2 National Basketball Association
  • 5.2.1 National Basketball Association Company Profile
  • 5.2.2 National Basketball Association Business Overview
  • 5.2.3 National Basketball Association Brand Licensing Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
  • 5.2.4 National Basketball Association Brand Licensing Products Introduction
• 5.3 Meredith Corporation
  • 5.3.1 Meredith Corporation Company Profile
  • 5.3.2 Meredith Corporation Business Overview
  • 5.3.3 Meredith Corporation Brand Licensing Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
  • 5.3.4 Meredith Corporation Brand Licensing Products Introduction
• 5.4 Sequential Brands Group
  • 5.4.1 Sequential Brands Group Company Profile
  • 5.4.2 Sequential Brands Group Business Overview
  • 5.4.3 Sequential Brands Group Brand Licensing Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
  • 5.4.4 Sequential Brands Group Brand Licensing Products Introduction
• 5.5 Iconix Brand Group
  • 5.5.1 Iconix Brand Group Company Profile
  • 5.5.2 Iconix Brand Group Business Overview
  • 5.5.3 Iconix Brand Group Brand Licensing Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
  • 5.5.4 Iconix Brand Group Brand Licensing Products Introduction
• 5.6 Authentic Brands Group
  • 5.6.1 Authentic Brands Group Company Profile
  • 5.6.2 Authentic Brands Group Business Overview
  • 5.6.3 Authentic Brands Group Brand Licensing Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
  • 5.6.4 Authentic Brands Group Brand Licensing Products Introduction
• 5.7 General Motors
  • 5.7.1 General Motors Company Profile
  • 5.7.2 General Motors Business Overview
  • 5.7.3 General Motors Brand Licensing Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
  • 5.7.4 General Motors Brand Licensing Products Introduction
• 5.8 PVH Corp.
  • 5.8.1 PVH Corp. Company Profile
  • 5.8.2 PVH Corp. Business Overview
  • 5.8.3 PVH Corp. Brand Licensing Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
  • 5.8.4 PVH Corp. Brand Licensing Products Introduction
• 5.9 Sanrio
  • 5.9.1 Sanrio Company Profile
  • 5.9.2 Sanrio Business Overview
  • 5.9.3 Sanrio Brand Licensing Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
  • 5.9.4 Sanrio Brand Licensing Products Introduction
• 5.10 The Walt Disney Company
  • 5.10.1 The Walt Disney Company Company Profile
  • 5.10.2 The Walt Disney Company Business Overview
  • 5.10.3 The Walt Disney Company Brand Licensing Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
  • 5.10.4 The Walt Disney Company Brand Licensing Products Introduction
• 5.11 Electrolux
  • 5.11.1 Electrolux Company Profile
  • 5.11.2 Electrolux Business Overview
  • 5.11.3 Electrolux Brand Licensing Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
  • 5.11.4 Electrolux Brand Licensing Products Introduction
• 5.12 Nickelodeo
  • 5.12.1 Nickelodeo Company Profile
  • 5.12.2 Nickelodeo Business Overview
  • 5.12.3 Nickelodeo Brand Licensing Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
  • 5.12.4 Nickelodeo Brand Licensing Products Introduction
• 5.13 Westinghouse
  • 5.13.1 Westinghouse Company Profile
  • 5.13.2 Westinghouse Business Overview
  • 5.13.3 Westinghouse Brand Licensing Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
  • 5.13.4 Westinghouse Brand Licensing Products Introduction

6 Market Analysis and Forecast, By Product Types

• 6.1 Global Brand Licensing Sales, Revenue and Market Share by Types (2015-2020)
  • 6.1.1 Global Brand Licensing Sales and Market Share by Types (2015-2020)
  • 6.1.2 Global Brand Licensing Revenue and Market Share by Types (2015-2020)
  • 6.1.3 Global Brand Licensing Price by Types (2015-2020)
• 6.2 Global Brand Licensing Market Forecast by Types (2020-2025)
  • 6.2.1 Global Brand Licensing Market Forecast Sales and Market Share by Types (2020-2025)
  • 6.2.2 Global Brand Licensing Market Forecast Revenue and Market Share by Types (2020-2025)
• 6.3 Global Brand Licensing Sales, Price and Growth Rate by Types (2015-2020)
  • 6.3.1 Global Brand Licensing Sales, Price and Growth Rate of 12345
• 6.4 Global Brand Licensing Market Revenue and Sales Forecast, by Types (2020-2025)
  • 6.4.1 12345 Market Revenue and Sales Forecast (2020-2025)

7 Market Analysis and Forecast, By Applications

• 7.1 Global Brand Licensing Sales, Revenue and Market Share by Applications (2015-2020)
  • 7.1.1 Global Brand Licensing Sales and Market Share by Applications (2015-2020)
  • 7.1.2 Global Brand Licensing Revenue and Market Share by Applications (2015-2020)
• 7.2 Global Brand Licensing Market Forecast by Applications (2020-2025)
  • 7.2.1 Global Brand Licensing Market Forecast Sales and Market Share by Applications (2020-2025)
  • 7.2.2 Global Brand Licensing Market Forecast Revenue and Market Share by Applications (2020-2025)
• 7.3 Global Revenue, Sales and Growth Rate by Applications (2015-2020)
  • 7.3.1 Global Brand Licensing Revenue, Sales and Growth Rate of Entertainment and Character (2015-2020)
  • 7.3.2 Global Brand Licensing Revenue, Sales and Growth Rate of Fashion (2015-2020)
  • 7.3.3 Global Brand Licensing Revenue, Sales and Growth Rate of Sports (2015-2020)
  • 7.3.4 Global Brand Licensing Revenue, Sales and Growth Rate of Art (2015-2020)
  • 7.3.5 Global Brand Licensing Revenue, Sales and Growth Rate of Music (2015-2020)
  • 7.3.6 Global Brand Licensing Revenue, Sales and Growth Rate of Corporate Brands (2015-2020)
• 7.4 Global Brand Licensing Market Revenue and Sales Forecast, by Applications (2020-2025)
  • 7.4.1 Entertainment and Character Market Revenue and Sales Forecast (2020-2025)
  • 7.4.2 Fashion Market Revenue and Sales Forecast (2020-2025)
  • 7.4.3 Sports Market Revenue and Sales Forecast (2020-2025)
  • 7.4.4 Art Market Revenue and Sales Forecast (2020-2025)
  • 7.4.5 Music Market Revenue and Sales Forecast (2020-2025)
  • 7.4.6 Corporate Brands Market Revenue and Sales Forecast (2020-2025)

8 Market Analysis and Forecast, By Regions

• 8.1 Global Brand Licensing Sales by Regions (2015-2020)
• 8.2 Global Brand Licensing Market Revenue by Regions (2015-2020)
• 8.3 Global Brand Licensing Market Forecast by Regions (2020-2025)

9 North America Brand Licensing Market Analysis

• 9.1 Market Overview and Prospect Analysis
• 9.2 North America Brand Licensing Market Sales and Growth Rate (2015-2020)
• 9.3 North America Brand Licensing Market Revenue and Growth Rate (2015-2020)
• 9.4 North America Brand Licensing Market Forecast
• 9.5 The Influence of COVID-19 on North America Market
• 9.6 North America Brand Licensing Market Analysis by Country
  • 9.6.1 U.S. Brand Licensing Sales and Growth Rate
  • 9.6.2 Canada Brand Licensing Sales and Growth Rate
  • 9.6.3 Mexico Brand Licensing Sales and Growth Rate

10 Europe Brand Licensing Market Analysis

• 10.1 Market Overview and Prospect Analysis
• 10.2 Europe Brand Licensing Market Sales and Growth Rate (2015-2020)
• 10.3 Europe Brand Licensing Market Revenue and Growth Rate (2015-2020)
• 10.4 Europe Brand Licensing Market Forecast
• 10.5 The Influence of COVID-19 on Europe Market
• 10.6 Europe Brand Licensing Market Analysis by Country
  • 10.6.1 Germany Brand Licensing Sales and Growth Rate
  • 10.6.2 United Kingdom Brand Licensing Sales and Growth Rate
  • 10.6.3 France Brand Licensing Sales and Growth Rate
  • 10.6.4 Italy Brand Licensing Sales and Growth Rate
  • 10.6.5 Spain Brand Licensing Sales and Growth Rate
  • 10.6.6 Russia Brand Licensing Sales and Growth Rate

11 Asia-Pacific Brand Licensing Market Analysis

• 11.1 Market Overview and Prospect Analysis
• 11.2 Asia-Pacific Brand Licensing Market Sales and Growth Rate (2015-2020)
• 11.3 Asia-Pacific Brand Licensing Market Revenue and Growth Rate (2015-2020)
• 11.4 Asia-Pacific Brand Licensing Market Forecast
• 11.5 The Influence of COVID-19 on Asia Pacific Market
• 11.6 Asia-Pacific Brand Licensing Market Analysis by Country
  • 11.6.1 China Brand Licensing Sales and Growth Rate
  • 11.6.2 Japan Brand Licensing Sales and Growth Rate
  • 11.6.3 South Korea Brand Licensing Sales and Growth Rate
  • 11.6.4 Australia Brand Licensing Sales and Growth Rate
  • 11.6.5 India Brand Licensing Sales and Growth Rate

12 South America Brand Licensing Market Analysis

• 12.1 Market Overview and Prospect Analysis
• 12.2 South America Brand Licensing Market Sales and Growth Rate (2015-2020)
• 12.3 South America Brand Licensing Market Revenue and Growth Rate (2015-2020)
• 12.4 South America Brand Licensing Market Forecast
• 12.5 The Influence of COVID-19 on South America Market
• 12.6 South America Brand Licensing Market Analysis by Country
  • 12.6.1 Brazil Brand Licensing Sales and Growth Rate
  • 12.6.2 Argentina Brand Licensing Sales and Growth Rate
  • 12.6.3 Columbia Brand Licensing Sales and Growth Rate

13 Middle East and Africa Brand Licensing Market Analysis

• 13.1 Market Overview and Prospect Analysis
• 13.2 Middle East and Africa Brand Licensing Market Sales and Growth Rate (2015-2020)
• 13.3 Middle East and Africa Brand Licensing Market Revenue and Growth Rate (2015-2020)
• 13.4 Middle East and Africa Brand Licensing Market Forecast
• 13.5 The Influence of COVID-19 on Middle East and Africa Market
• 13.6 Middle East and Africa Brand Licensing Market Analysis by Country
  • 13.6.1 UAE Brand Licensing Sales and Growth Rate
  • 13.6.2 Egypt Brand Licensing Sales and Growth Rate
  • 13.6.3 South Africa Brand Licensing Sales and Growth Rate

14 Conclusions and Recommendations

• 14.1 Key Market Findings and Prospects
• 14.2 Advice for Investors

15 Appendix

• 15.1 Methodology
• 15.2 Research Data Source

List of Tables and Figures

Figure Product Picture

Figure Global Brand Licensing Market Size and Growth Rate 2015-2025

Table Brand Licensing Key Market Segments

Figure Global Brand Licensing Market Revenue ($) Segment by Type from 2015-2020

Figure Global Brand Licensing Market Revenue ($) Segment by Applications from 2015-2020

Table SWOT Analysis

Figure Global COVID-19 Status

Figure Supply Chain

Table Major Players Headquarters, and Service Area of Brand Licensing

Table Major Players Revenue in 2019

Figure Major Players Revenue Share in 2019

Table Universal Brand Development Company Profile

Table Universal Brand Development Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)

Figure Universal Brand Development Production and Growth Rate

Figure Universal Brand Development Market Revenue ($) Market Share 2015-2020

Table National Basketball Association Company Profile

Table National Basketball Association Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)

Figure National Basketball Association Production and Growth Rate

Figure National Basketball Association Market Revenue ($) Market Share 2015-2020

Table Meredith Corporation Company Profile

Table Meredith Corporation Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)

Figure Meredith Corporation Production and Growth Rate

Figure Meredith Corporation Market Revenue ($) Market Share 2015-2020

Table Sequential Brands Group Company Profile

Table Sequential Brands Group Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)

Figure Sequential Brands Group Production and Growth Rate

Figure Sequential Brands Group Market Revenue ($) Market Share 2015-2020

Table Iconix Brand Group Company Profile

Table Iconix Brand Group Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)

Figure Iconix Brand Group Production and Growth Rate

Figure Iconix Brand Group Market Revenue ($) Market Share 2015-2020

Table Authentic Brands Group Company Profile

Table Authentic Brands Group Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)

Figure Authentic Brands Group Production and Growth Rate

Figure Authentic Brands Group Market Revenue ($) Market Share 2015-2020

Table General Motors Company Profile

Table General Motors Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)

Figure General Motors Production and Growth Rate

Figure General Motors Market Revenue ($) Market Share 2015-2020

Table PVH Corp. Company Profile

Table PVH Corp. Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)

Figure PVH Corp. Production and Growth Rate

Figure PVH Corp. Market Revenue ($) Market Share 2015-2020

Table Sanrio Company Profile

Table Sanrio Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)

Figure Sanrio Production and Growth Rate

Figure Sanrio Market Revenue ($) Market Share 2015-2020

Table The Walt Disney Company Company Profile

Table The Walt Disney Company Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)

Figure The Walt Disney Company Production and Growth Rate

Figure The Walt Disney Company Market Revenue ($) Market Share 2015-2020

Table Electrolux Company Profile

Table Electrolux Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)

Figure Electrolux Production and Growth Rate

Figure Electrolux Market Revenue ($) Market Share 2015-2020

Table Nickelodeo Company Profile

Table Nickelodeo Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)

Figure Nickelodeo Production and Growth Rate

Figure Nickelodeo Market Revenue ($) Market Share 2015-2020

Table Westinghouse Company Profile

Table Westinghouse Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)

Figure Westinghouse Production and Growth Rate

Figure Westinghouse Market Revenue ($) Market Share 2015-2020

Table Global Brand Licensing Sales by Types (2015-2020)

Table Global Brand Licensing Sales Share by Types (2015-2020)

Table Global Brand Licensing Revenue ($) by Types (2015-2020)

Table Global Brand Licensing Revenue Share by Types (2015-2020)

Table Global Brand Licensing Price ($) by Types (2015-2020)

Table Global Brand Licensing Market Forecast Sales by Types (2020-2025)

Table Global Brand Licensing Market Forecast Sales Share by Types (2020-2025)

Table Global Brand Licensing Market Forecast Revenue ($) by Types (2020-2025)

Table Global Brand Licensing Market Forecast Revenue Share by Types (2020-2025)

Figure Global 12345 Sales and Growth Rate (2015-2020)

Figure Global 12345 Price (2015-2020)

Figure Global Brand Licensing Market Revenue ($) and Growth Rate Forecast of 12345 (2020-2025)

Figure Global Brand Licensing Sales and Growth Rate Forecast of 12345 (2020-2025)

Table Global Brand Licensing Sales by Applications (2015-2020)

Table Global Brand Licensing Sales Share by Applications (2015-2020)

Table Global Brand Licensing Revenue ($) by Applications (2015-2020)

Table Global Brand Licensing Revenue Share by Applications (2015-2020)

Table Global Brand Licensing Market Forecast Sales by Applications (2020-2025)

Table Global Brand Licensing Market Forecast Sales Share by Applications (2020-2025)

Table Global Brand Licensing Market Forecast Revenue ($) by Applications (2020-2025)

Table Global Brand Licensing Market Forecast Revenue Share by Applications (2020-2025)

Figure Global Entertainment and Character Sales and Growth Rate (2015-2020)

Figure Global Entertainment and Character Price (2015-2020)

Figure Global Fashion Sales and Growth Rate (2015-2020)

Figure Global Fashion Price (2015-2020)

Figure Global Sports Sales and Growth Rate (2015-2020)

Figure Global Sports Price (2015-2020)

Figure Global Art Sales and Growth Rate (2015-2020)

Figure Global Art Price (2015-2020)

Figure Global Music Sales and Growth Rate (2015-2020)

Figure Global Music Price (2015-2020)

Figure Global Corporate Brands Sales and Growth Rate (2015-2020)

Figure Global Corporate Brands Price (2015-2020)

Figure Global Brand Licensing Market Revenue ($) and Growth Rate Forecast of Entertainment and Character (2020-2025)

Figure Global Brand Licensing Sales and Growth Rate Forecast of Entertainment and Character (2020-2025)

Figure Global Brand Licensing Market Revenue ($) and Growth Rate Forecast of Fashion (2020-2025)

Figure Global Brand Licensing Sales and Growth Rate Forecast of Fashion (2020-2025)

Figure Global Brand Licensing Market Revenue ($) and Growth Rate Forecast of Sports (2020-2025)

Figure Global Brand Licensing Sales and Growth Rate Forecast of Sports (2020-2025)

Figure Global Brand Licensing Market Revenue ($) and Growth Rate Forecast of Art (2020-2025)

Figure Global Brand Licensing Sales and Growth Rate Forecast of Art (2020-2025)

Figure Global Brand Licensing Market Revenue ($) and Growth Rate Forecast of Music (2020-2025)

Figure Global Brand Licensing Sales and Growth Rate Forecast of Music (2020-2025)

Figure Global Brand Licensing Market Revenue ($) and Growth Rate Forecast of Corporate Brands (2020-2025)

Figure Global Brand Licensing Sales and Growth Rate Forecast of Corporate Brands (2020-2025)

Figure Global Brand Licensing Sales and Growth Rate (2015-2020)

Table Global Brand Licensing Sales by Regions (2015-2020)

Table Global Brand Licensing Sales Market Share by Regions (2015-2020)

Figure Global Brand Licensing Sales Market Share by Regions in 2019

Figure Global Brand Licensing Revenue and Growth Rate (2015-2020)

Table Global Brand Licensing Revenue by Regions (2015-2020)

Table Global Brand Licensing Revenue Market Share by Regions (2015-2020)

Figure Global Brand Licensing Revenue Market Share by Regions in 2019

Table Global Brand Licensing Market Forecast Sales by Regions (2020-2025)

Table Global Brand Licensing Market Forecast Sales Share by Regions (2020-2025)

Table Global Brand Licensing Market Forecast Revenue ($) by Regions (2020-2025)

Table Global Brand Licensing Market Forecast Revenue Share by Regions (2020-2025)

Figure North America Brand Licensing Market Sales and Growth Rate (2015-2020)

Figure North America Brand Licensing Market Revenue and Growth Rate (2015-2020)

Figure North America Brand Licensing Market Forecast Sales (2020-2025)

Figure North America Brand Licensing Market Forecast Revenue ($) (2020-2025)

Figure North America COVID-19 Status

Figure U.S. Brand Licensing Market Sales and Growth Rate (2015-2020)

Figure Canada Brand Licensing Market Sales and Growth Rate (2015-2020)

Figure Mexico Brand Licensing Market Sales and Growth Rate (2015-2020)

Figure Europe Brand Licensing Market Sales and Growth Rate (2015-2020)

Figure Europe Brand Licensing Market Revenue and Growth Rate (2015-2020)

Figure Europe Brand Licensing Market Forecast Sales (2020-2025)

Figure Europe Brand Licensing Market Forecast Revenue ($) (2020-2025)

Figure Europe COVID-19 Status

Figure Germany Brand Licensing Market Sales and Growth Rate (2015-2020)

Figure United Kingdom Brand Licensing Market Sales and Growth Rate (2015-2020)

Figure France Brand Licensing Market Sales and Growth Rate (2015-2020)

Figure Italy Brand Licensing Market Sales and Growth Rate (2015-2020)

Figure Spain Brand Licensing Market Sales and Growth Rate (2015-2020)

Figure Russia Brand Licensing Market Sales and Growth Rate (2015-2020)

Figure Asia-Pacific Brand Licensing Market Sales and Growth Rate (2015-2020)

Figure Asia-Pacific Brand Licensing Market Revenue and Growth Rate (2015-2020)

Figure Asia-Pacific Brand Licensing Market Forecast Sales (2020-2025)

Figure Asia-Pacific Brand Licensing Market Forecast Revenue ($) (2020-2025)

Figure Asia Pacific COVID-19 Status

Figure China Brand Licensing Market Sales and Growth Rate (2015-2020)

Figure Japan Brand Licensing Market Sales and Growth Rate (2015-2020)

Figure South Korea Brand Licensing Market Sales and Growth Rate (2015-2020)

Figure Australia Brand Licensing Market Sales and Growth Rate (2015-2020)

Figure India Brand Licensing Market Sales and Growth Rate (2015-2020)

Figure South America Brand Licensing Market Sales and Growth Rate (2015-2020)

Figure South America Brand Licensing Market Revenue and Growth Rate (2015-2020)

Figure South America Brand Licensing Market Forecast Sales (2020-2025)

Figure South America Brand Licensing Market Forecast Revenue ($) (2020-2025)

Figure Brazil Brand Licensing Market Sales and Growth Rate (2015-2020)

Figure Argentina Brand Licensing Market Sales and Growth Rate (2015-2020)

Figure Columbia Brand Licensing Market Sales and Growth Rate (2015-2020)

Figure Middle East and Africa Brand Licensing Market Sales and Growth Rate (2015-2020)

Figure Middle East and Africa Brand Licensing Market Revenue and Growth Rate (2015-2020)

Figure Middle East and Africa Brand Licensing Market Forecast Sales (2020-2025)

Figure Middle East and Africa Brand Licensing Market Forecast Revenue ($) (2020-2025)

Figure UAE Brand Licensing Market Sales and Growth Rate (2015-2020)

Figure Egypt Brand Licensing Market Sales and Growth Rate (2015-2020)

Figure South Africa Brand Licensing Market Sales and Growth Rate (2015-2020)