Bleach in Romania

Value sales of bleach increased slightly in current terms in 2018, but declined in real terms. In volume terms, the category continued to decline in Romania. The main reason for the negative performance was rising competition within the home care market. Romanians are buying other laundry care products, which usually have whitening features. Spot and stain removers are the main products used instead of bleach by Romanian consumers. Bleach is considered as an obsolete product and fewer consumers...

Euromonitor International's Bleach in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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