Baked Goods in Western Europe

After a review period in decline, baked goods in Western Europe may be about to witness a turnaround already active in the UK, with the Nordic countries likely to follow next. Southern Europe’s consumers continues to reduce carbohydrate intake in general and baked goods intake in particular and increasingly prefer moderate consumption or gluten-free products. Growth is forecast to be strongest in niche products, thus even in markets set to decline, there are pockets of growth.

Euromonitor International's Baked Goods in Western Europe global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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