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Service & Software Global Agrotourism Market 2026 by Company, Regions, Type and Application, Forecast to 2032

  • RnM4705705
    • |
  • 09 June, 2026
    • |
  • Global
    • |
  • 125 Pages
    • |
  • GIR
    • |
  • Service & Software

According to our (Global Info Research) latest study, the global Agrotourism market size was valued at US$ 10269 million in 2025 and is forecast to a readjusted size of US$ 13517 million by 2032 with a CAGR of 4.0% during review period.
Agritourism is a form of tourism centered on agricultural production, rural landscapes, farming experiences, harvest activities, the consumption of agricultural products, and rural culture. It integrates leisure vacations, family-oriented educational activities, ecological experiences, and the consumption of local specialty goods, representing a comprehensive business model that fuses agriculture with cultural and tourism services.
The upstream sector encompasses farmlands, orchards, pastures, agricultural facilities, specialty produce, rural homestays, dining resources, intangible cultural heritage assets, and tourism planning resources; the downstream sector targets families, urban tourists, educational study tour institutions, travel agencies, e-commerce platforms, corporate team-building clients, and the broader rural consumer market.
The global agritourism market is poised to evolve toward deeper experiential engagement, eco-friendly and low-carbon practices, family-focused educational travel, and integrated rural vacation experiences. Consumers are no longer satisfied with mere fruit-picking and sightseeing; instead, they prioritize a bundled service offering that includes active participation in farm work, nature education, local gastronomy, the purchase of agricultural products, homestay accommodations, and cultural immersion. Concurrently, digital booking systems, social media marketing, agricultural product branding, the showcasing of sustainable farming practices, and hybrid models—such as "Agriculture + Education + Wellness + Camping"—will drive the transformation of agritourism from a seasonal leisure activity into a sustainable, long-term rural cultural and tourism economy.
This report is a detailed and comprehensive analysis for global Agrotourism market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Agrotourism market size and forecasts, in consumption value ($ Million), 2021-2032
Global Agrotourism market size and forecasts by region and country, in consumption value ($ Million), 2021-2032
Global Agrotourism market size and forecasts, by Type and by Application, in consumption value ($ Million), 2021-2032
Global Agrotourism market shares of main players, in revenue ($ Million), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Agrotourism
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Agrotourism market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Expedia Group, Booking, China Tourism Group, China CYTS Tours, American Express Global Business Travel (GBT), BCD Group, Fareportal, AAA Travel, Corporate Travel Management (CTM), Direct Travel, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
Agrotourism market is split by Type and by Application. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Event and Recreation Agritourism
Direct-market Agritourism
Experience and Education Agritourism
Market segment by Agricultural Categories
Crop Farming Tourism
Livestock Farming Tourism
Fishery Tourism
Forestry Tourism
Horticulture & Gardening Tourism
Market segment by Consumption Scenarios
Family-oriented Agricultural Tours
Educational Agricultural Tours
Team-building Agricultural Tours
Wellness-focused Agricultural Tours
Weekend Leisure Trips
Market segment by Application
Mass-market Leisure
Mid-to-High-End Resorts
Bespoke & Premium Experiences
Market segment by players, this report covers
Expedia Group
Booking
China Tourism Group
China CYTS Tours
American Express Global Business Travel (GBT)
BCD Group
Fareportal
AAA Travel
Corporate Travel Management (CTM)
Direct Travel
World Travel
Omega World Travel
JTB
TUI Group
Natural Habitat Adventures
Butterfield & Robinson
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Agrotourism product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Agrotourism, with revenue, gross margin, and global market share of Agrotourism from 2021 to 2026.
Chapter 3, the Agrotourism competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2021 to 2032.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2021 to 2026.and Agrotourism market forecast, by regions, by Type and by Application, with consumption value, from 2027 to 2032.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Agrotourism.
Chapter 13, to describe Agrotourism research findings and conclusion.


1 Market Overview

  • 1.1 Product Overview and Scope
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Classification of Agrotourism by Type
    • 1.3.1 Overview: Global Agrotourism Market Size by Type: 2021 Versus 2025 Versus 2032
    • 1.3.2 Global Agrotourism Consumption Value Market Share by Type in 2025
    • 1.3.3 Event and Recreation Agritourism
    • 1.3.4 Direct-market Agritourism
    • 1.3.5 Experience and Education Agritourism
  • 1.4 Classification of Agrotourism by Agricultural Categories
    • 1.4.1 Overview: Global Agrotourism Market Size by Agricultural Categories: 2021 Versus 2025 Versus 2032
    • 1.4.2 Global Agrotourism Consumption Value Market Share by Agricultural Categories in 2025
    • 1.4.3 Crop Farming Tourism
    • 1.4.4 Livestock Farming Tourism
    • 1.4.5 Fishery Tourism
    • 1.4.6 Forestry Tourism
    • 1.4.7 Horticulture & Gardening Tourism
  • 1.5 Classification of Agrotourism by Consumption Scenarios
    • 1.5.1 Overview: Global Agrotourism Market Size by Consumption Scenarios: 2021 Versus 2025 Versus 2032
    • 1.5.2 Global Agrotourism Consumption Value Market Share by Consumption Scenarios in 2025
    • 1.5.3 Family-oriented Agricultural Tours
    • 1.5.4 Educational Agricultural Tours
    • 1.5.5 Team-building Agricultural Tours
    • 1.5.6 Wellness-focused Agricultural Tours
    • 1.5.7 Weekend Leisure Trips
  • 1.6 Global Agrotourism Market by Application
    • 1.6.1 Overview: Global Agrotourism Market Size by Application: 2021 Versus 2025 Versus 2032
    • 1.6.2 Mass-market Leisure
    • 1.6.3 Mid-to-High-End Resorts
    • 1.6.4 Bespoke & Premium Experiences
  • 1.7 Global Agrotourism Market Size & Forecast
  • 1.8 Global Agrotourism Market Size and Forecast by Region
    • 1.8.1 Global Agrotourism Market Size by Region: 2021 VS 2025 VS 2032
    • 1.8.2 Global Agrotourism Market Size by Region, (2021-2032)
    • 1.8.3 North America Agrotourism Market Size and Prospect (2021-2032)
    • 1.8.4 Europe Agrotourism Market Size and Prospect (2021-2032)
    • 1.8.5 Asia-Pacific Agrotourism Market Size and Prospect (2021-2032)
    • 1.8.6 South America Agrotourism Market Size and Prospect (2021-2032)
    • 1.8.7 Middle East & Africa Agrotourism Market Size and Prospect (2021-2032)

2 Company Profiles

  • 2.1 Expedia Group
    • 2.1.1 Expedia Group Details
    • 2.1.2 Expedia Group Major Business
    • 2.1.3 Expedia Group Agrotourism Product and Solutions
    • 2.1.4 Expedia Group Agrotourism Revenue, Gross Margin and Market Share (2021-2026)
    • 2.1.5 Expedia Group Recent Developments and Future Plans
  • 2.2 Booking
    • 2.2.1 Booking Details
    • 2.2.2 Booking Major Business
    • 2.2.3 Booking Agrotourism Product and Solutions
    • 2.2.4 Booking Agrotourism Revenue, Gross Margin and Market Share (2021-2026)
    • 2.2.5 Booking Recent Developments and Future Plans
  • 2.3 China Tourism Group
    • 2.3.1 China Tourism Group Details
    • 2.3.2 China Tourism Group Major Business
    • 2.3.3 China Tourism Group Agrotourism Product and Solutions
    • 2.3.4 China Tourism Group Agrotourism Revenue, Gross Margin and Market Share (2021-2026)
    • 2.3.5 China Tourism Group Recent Developments and Future Plans
  • 2.4 China CYTS Tours
    • 2.4.1 China CYTS Tours Details
    • 2.4.2 China CYTS Tours Major Business
    • 2.4.3 China CYTS Tours Agrotourism Product and Solutions
    • 2.4.4 China CYTS Tours Agrotourism Revenue, Gross Margin and Market Share (2021-2026)
    • 2.4.5 China CYTS Tours Recent Developments and Future Plans
  • 2.5 American Express Global Business Travel (GBT)
    • 2.5.1 American Express Global Business Travel (GBT) Details
    • 2.5.2 American Express Global Business Travel (GBT) Major Business
    • 2.5.3 American Express Global Business Travel (GBT) Agrotourism Product and Solutions
    • 2.5.4 American Express Global Business Travel (GBT) Agrotourism Revenue, Gross Margin and Market Share (2021-2026)
    • 2.5.5 American Express Global Business Travel (GBT) Recent Developments and Future Plans
  • 2.6 BCD Group
    • 2.6.1 BCD Group Details
    • 2.6.2 BCD Group Major Business
    • 2.6.3 BCD Group Agrotourism Product and Solutions
    • 2.6.4 BCD Group Agrotourism Revenue, Gross Margin and Market Share (2021-2026)
    • 2.6.5 BCD Group Recent Developments and Future Plans
  • 2.7 Fareportal
    • 2.7.1 Fareportal Details
    • 2.7.2 Fareportal Major Business
    • 2.7.3 Fareportal Agrotourism Product and Solutions
    • 2.7.4 Fareportal Agrotourism Revenue, Gross Margin and Market Share (2021-2026)
    • 2.7.5 Fareportal Recent Developments and Future Plans
  • 2.8 AAA Travel
    • 2.8.1 AAA Travel Details
    • 2.8.2 AAA Travel Major Business
    • 2.8.3 AAA Travel Agrotourism Product and Solutions
    • 2.8.4 AAA Travel Agrotourism Revenue, Gross Margin and Market Share (2021-2026)
    • 2.8.5 AAA Travel Recent Developments and Future Plans
  • 2.9 Corporate Travel Management (CTM)
    • 2.9.1 Corporate Travel Management (CTM) Details
    • 2.9.2 Corporate Travel Management (CTM) Major Business
    • 2.9.3 Corporate Travel Management (CTM) Agrotourism Product and Solutions
    • 2.9.4 Corporate Travel Management (CTM) Agrotourism Revenue, Gross Margin and Market Share (2021-2026)
    • 2.9.5 Corporate Travel Management (CTM) Recent Developments and Future Plans
  • 2.10 Direct Travel
    • 2.10.1 Direct Travel Details
    • 2.10.2 Direct Travel Major Business
    • 2.10.3 Direct Travel Agrotourism Product and Solutions
    • 2.10.4 Direct Travel Agrotourism Revenue, Gross Margin and Market Share (2021-2026)
    • 2.10.5 Direct Travel Recent Developments and Future Plans
  • 2.11 World Travel
    • 2.11.1 World Travel Details
    • 2.11.2 World Travel Major Business
    • 2.11.3 World Travel Agrotourism Product and Solutions
    • 2.11.4 World Travel Agrotourism Revenue, Gross Margin and Market Share (2021-2026)
    • 2.11.5 World Travel Recent Developments and Future Plans
  • 2.12 Omega World Travel
    • 2.12.1 Omega World Travel Details
    • 2.12.2 Omega World Travel Major Business
    • 2.12.3 Omega World Travel Agrotourism Product and Solutions
    • 2.12.4 Omega World Travel Agrotourism Revenue, Gross Margin and Market Share (2021-2026)
    • 2.12.5 Omega World Travel Recent Developments and Future Plans
  • 2.13 JTB
    • 2.13.1 JTB Details
    • 2.13.2 JTB Major Business
    • 2.13.3 JTB Agrotourism Product and Solutions
    • 2.13.4 JTB Agrotourism Revenue, Gross Margin and Market Share (2021-2026)
    • 2.13.5 JTB Recent Developments and Future Plans
  • 2.14 TUI Group
    • 2.14.1 TUI Group Details
    • 2.14.2 TUI Group Major Business
    • 2.14.3 TUI Group Agrotourism Product and Solutions
    • 2.14.4 TUI Group Agrotourism Revenue, Gross Margin and Market Share (2021-2026)
    • 2.14.5 TUI Group Recent Developments and Future Plans
  • 2.15 Natural Habitat Adventures
    • 2.15.1 Natural Habitat Adventures Details
    • 2.15.2 Natural Habitat Adventures Major Business
    • 2.15.3 Natural Habitat Adventures Agrotourism Product and Solutions
    • 2.15.4 Natural Habitat Adventures Agrotourism Revenue, Gross Margin and Market Share (2021-2026)
    • 2.15.5 Natural Habitat Adventures Recent Developments and Future Plans
  • 2.16 Butterfield & Robinson
    • 2.16.1 Butterfield & Robinson Details
    • 2.16.2 Butterfield & Robinson Major Business
    • 2.16.3 Butterfield & Robinson Agrotourism Product and Solutions
    • 2.16.4 Butterfield & Robinson Agrotourism Revenue, Gross Margin and Market Share (2021-2026)
    • 2.16.5 Butterfield & Robinson Recent Developments and Future Plans

3 Market Competition, by Players

  • 3.1 Global Agrotourism Revenue and Share by Players (2021-2026)
  • 3.2 Market Share Analysis (2025)
    • 3.2.1 Market Share of Agrotourism by Company Revenue
    • 3.2.2 Top 3 Agrotourism Players Market Share in 2025
    • 3.2.3 Top 6 Agrotourism Players Market Share in 2025
  • 3.3 Agrotourism Market: Overall Company Footprint Analysis
    • 3.3.1 Agrotourism Market: Region Footprint
    • 3.3.2 Agrotourism Market: Company Product Type Footprint
    • 3.3.3 Agrotourism Market: Company Product Application Footprint
  • 3.4 New Market Entrants and Barriers to Market Entry
  • 3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type

  • 4.1 Global Agrotourism Consumption Value and Market Share by Type (2021-2026)
  • 4.2 Global Agrotourism Market Forecast by Type (2027-2032)

5 Market Size Segment by Application

  • 5.1 Global Agrotourism Consumption Value Market Share by Application (2021-2026)
  • 5.2 Global Agrotourism Market Forecast by Application (2027-2032)

6 North America

  • 6.1 North America Agrotourism Consumption Value by Type (2021-2032)
  • 6.2 North America Agrotourism Market Size by Application (2021-2032)
  • 6.3 North America Agrotourism Market Size by Country
    • 6.3.1 North America Agrotourism Consumption Value by Country (2021-2032)
    • 6.3.2 United States Agrotourism Market Size and Forecast (2021-2032)
    • 6.3.3 Canada Agrotourism Market Size and Forecast (2021-2032)
    • 6.3.4 Mexico Agrotourism Market Size and Forecast (2021-2032)

7 Europe

  • 7.1 Europe Agrotourism Consumption Value by Type (2021-2032)
  • 7.2 Europe Agrotourism Consumption Value by Application (2021-2032)
  • 7.3 Europe Agrotourism Market Size by Country
    • 7.3.1 Europe Agrotourism Consumption Value by Country (2021-2032)
    • 7.3.2 Germany Agrotourism Market Size and Forecast (2021-2032)
    • 7.3.3 France Agrotourism Market Size and Forecast (2021-2032)
    • 7.3.4 United Kingdom Agrotourism Market Size and Forecast (2021-2032)
    • 7.3.5 Russia Agrotourism Market Size and Forecast (2021-2032)
    • 7.3.6 Italy Agrotourism Market Size and Forecast (2021-2032)

8 Asia-Pacific

  • 8.1 Asia-Pacific Agrotourism Consumption Value by Type (2021-2032)
  • 8.2 Asia-Pacific Agrotourism Consumption Value by Application (2021-2032)
  • 8.3 Asia-Pacific Agrotourism Market Size by Region
    • 8.3.1 Asia-Pacific Agrotourism Consumption Value by Region (2021-2032)
    • 8.3.2 China Agrotourism Market Size and Forecast (2021-2032)
    • 8.3.3 Japan Agrotourism Market Size and Forecast (2021-2032)
    • 8.3.4 South Korea Agrotourism Market Size and Forecast (2021-2032)
    • 8.3.5 India Agrotourism Market Size and Forecast (2021-2032)
    • 8.3.6 Southeast Asia Agrotourism Market Size and Forecast (2021-2032)
    • 8.3.7 Australia Agrotourism Market Size and Forecast (2021-2032)

9 South America

  • 9.1 South America Agrotourism Consumption Value by Type (2021-2032)
  • 9.2 South America Agrotourism Consumption Value by Application (2021-2032)
  • 9.3 South America Agrotourism Market Size by Country
    • 9.3.1 South America Agrotourism Consumption Value by Country (2021-2032)
    • 9.3.2 Brazil Agrotourism Market Size and Forecast (2021-2032)
    • 9.3.3 Argentina Agrotourism Market Size and Forecast (2021-2032)

10 Middle East & Africa

  • 10.1 Middle East & Africa Agrotourism Consumption Value by Type (2021-2032)
  • 10.2 Middle East & Africa Agrotourism Consumption Value by Application (2021-2032)
  • 10.3 Middle East & Africa Agrotourism Market Size by Country
    • 10.3.1 Middle East & Africa Agrotourism Consumption Value by Country (2021-2032)
    • 10.3.2 Turkey Agrotourism Market Size and Forecast (2021-2032)
    • 10.3.3 Saudi Arabia Agrotourism Market Size and Forecast (2021-2032)
    • 10.3.4 UAE Agrotourism Market Size and Forecast (2021-2032)

11 Market Dynamics

  • 11.1 Agrotourism Market Drivers
  • 11.2 Agrotourism Market Restraints
  • 11.3 Agrotourism Trends Analysis
  • 11.4 Porters Five Forces Analysis
    • 11.4.1 Threat of New Entrants
    • 11.4.2 Bargaining Power of Suppliers
    • 11.4.3 Bargaining Power of Buyers
    • 11.4.4 Threat of Substitutes
    • 11.4.5 Competitive Rivalry

12 Industry Chain Analysis

  • 12.1 Agrotourism Industry Chain
  • 12.2 Agrotourism Upstream Analysis
  • 12.3 Agrotourism Midstream Analysis
  • 12.4 Agrotourism Downstream Analysis

13 Research Findings and Conclusion

    14 Appendix

    • 14.1 Methodology
    • 14.2 Research Process and Data Source

    Summary:
    Get latest Market Research Reports on Agrotourism. Industry analysis & Market Report on Agrotourism is a syndicated market report, published as Global Agrotourism Market 2026 by Company, Regions, Type and Application, Forecast to 2032. It is complete Research Study and Industry Analysis of Agrotourism market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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