Report Detail
Global and United States Advertising Technology Services Market Report & Forecast 2022-2028
- RnM4414463 |
- 28 March, 2022 |
- Global |
- 107 Pages |
- QYResearch |
- Service & Software
Summary:
Advertising technology (AdTech) is an umbrella term that refers to the tools and software advertisers use to reach audiences, run digital ad campaigns, and measure the effectiveness of digital ad campaigns. As the process of buying and selling digital ads has become more complex, ad tech has emerged to simplify the process. Common ad tech tools such as demand-side platforms are the integration of a set of technologies that allow advertisers to buy impressions and select audiences across numerous publisher sites. Now, ad technology enables advertisers and ad agencies to efficiently manage integrated ad campaigns. It also enables brands to get the most out of their budgets and helps maximize return on investment (ROI) on digital advertising. Ultimately, the ad tech environment enables advertisers to strategically plan and optimize their ad campaigns.
Market Analysis and Insights: Global and United States Advertising Technology Services Market
This report focuses on global and United States Advertising Technology Services market, also covers the segmentation data of other regions in regional level and county level.
Due to the COVID-19 pandemic, the global Advertising Technology Services market size is estimated to be worth US$ million in 2022 and is forecast to a readjusted size of US$ million by 2028 with a CAGR of % during the forecast period 2022-2028. Fully considering the economic change by this health crisis, by Type, On-Premise accounting for % of the Advertising Technology Services global market in 2021, is projected to value US$ million by 2028, growing at a revised % CAGR from 2022 to 2028. While by Application, Ads Setting was the leading segment, accounting for over percent market share in 2021, and altered to an % CAGR throughout this forecast period.
In United States the Advertising Technology Services market size is expected to grow from US$ million in 2021 to US$ million by 2028, at a CAGR of % during the forecast period 2022-2028.
Global Advertising Technology Services Scope and Market Size
Advertising Technology Services market is segmented by region (country), players, by Type and by Application. Players, stakeholders, and other participants in the global Advertising Technology Services market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by region (country), by Type and by Application for the period 2017-2028.
For United States market, this report focuses on the Advertising Technology Services market size by players, by Type and by Application, for the period 2017-2028. The key players include the global and local players, which play important roles in United States.
Segment by Type, the Advertising Technology Services market is segmented into
On-Premise
Cloud-Based
Segment by Application, the Advertising Technology Services market is segmented into
Ads Setting
Data Analytics
Yield Management
Others
Regional and Country-level Analysis
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
China Taiwan
Indonesia
Thailand
Malaysia
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE
Competitive Landscape and Advertising Technology Services Market Share Analysis
Advertising Technology Services market competitive landscape provides details and data information by players. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2017-2022. It also offers detailed analysis supported by reliable statistics on revenue (global and regional level) by players for the period 2017-2022. Details included are company description, major business, company total revenue and the sales, revenue generated in Advertising Technology Services business, the date to enter into the Advertising Technology Services market, Revenue in Advertising Technology Services Business (2017-2022) & (US$ Million) introduction, recent developments, etc.
The major vendors covered:
Adform
Adobe
AdRoll
Amazon (AWS)
AT&T (WarnerMedia)
CAKE
Choozle
Criteo
Google
LiveIntent
Marin Software
MediaMath
Quantcast
Singapore Telecommunications (Amobee)
Sovrn
The Search Monitor
The Trade Desk
Verizon (Verizon Media)
Verve
Table of Contents
1 Study Coverage
- 1.1 Advertising Technology Services Revenue in Advertising Technology Services Business (2017-2022) & (US$ Million) Introduction
- 1.2 Global Advertising Technology Services Outlook 2017 VS 2022 VS 2028
- 1.2.1 Global Advertising Technology Services Market Size for the Year 2017-2028
- 1.2.2 Global Advertising Technology Services Market Size for the Year 2017-2028
- 1.3 Advertising Technology Services Market Size, United States VS Global, 2017 VS 2022 VS 2028
- 1.3.1 The Market Share of United States Advertising Technology Services in Global, 2017 VS 2022 VS 2028
- 1.3.2 The Growth Rate of Advertising Technology Services Market Size, United States VS Global, 2017 VS 2022 VS 2028
- 1.4 Advertising Technology Services Market Dynamics
- 1.4.1 Advertising Technology Services Industry Trends
- 1.4.2 Advertising Technology Services Market Drivers
- 1.4.3 Advertising Technology Services Market Challenges
- 1.4.4 Advertising Technology Services Market Restraints
- 1.5 Study Objectives
- 1.6 Years Considered
2 Advertising Technology Services by Type
- 2.1 Advertising Technology Services Market Segment by Type
- 2.1.1 On-Premise
- 2.1.2 Cloud-Based
- 2.2 Global Advertising Technology Services Market Size by Type (2017, 2022 & 2028)
- 2.3 Global Advertising Technology Services Market Size by Type (2017-2028)
- 2.4 United States Advertising Technology Services Market Size by Type (2017, 2022 & 2028)
- 2.5 United States Advertising Technology Services Market Size by Type (2017-2028)
3 Advertising Technology Services by Application
- 3.1 Advertising Technology Services Market Segment by Application
- 3.1.1 Ads Setting
- 3.1.2 Data Analytics
- 3.1.3 Yield Management
- 3.1.4 Others
- 3.2 Global Advertising Technology Services Market Size by Application (2017, 2022 & 2028)
- 3.3 Global Advertising Technology Services Market Size by Application (2017-2028)
- 3.4 United States Advertising Technology Services Market Size by Application (2017, 2022 & 2028)
- 3.5 United States Advertising Technology Services Market Size by Application (2017-2028)
4 Global Advertising Technology Services Competitor Landscape by Company
- 4.1 Global Advertising Technology Services Market Size by Company
- 4.1.1 Top Global Advertising Technology Services Companies Ranked by Revenue (2021)
- 4.1.2 Global Advertising Technology Services Revenue by Player (2017-2022)
- 4.2 Global Advertising Technology Services Concentration Ratio (CR)
- 4.2.1 Advertising Technology Services Market Concentration Ratio (CR) (2017-2022)
- 4.2.2 Global Top 5 and Top 10 Largest Companies of Advertising Technology Services in 2021
- 4.2.3 Global Advertising Technology Services Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
- 4.3 Global Advertising Technology Services Headquarters, Revenue in Advertising Technology Services Business (2017-2022) & (US$ Million) Type
- 4.3.1 Global Advertising Technology Services Headquarters and Area Served
- 4.3.2 Global Advertising Technology Services Companies Revenue in Advertising Technology Services Business (2017-2022) & (US$ Million) Type
- 4.3.3 Date of International Companies Enter into Advertising Technology Services Market
- 4.4 Companies Mergers & Acquisitions, Expansion Plans
- 4.5 United States Advertising Technology Services Market Size by Company
- 4.5.1 Top Advertising Technology Services Players in United States, Ranked by Revenue (2021)
- 4.5.2 United States Advertising Technology Services Revenue by Players (2020, 2021 & 2022)
5 Global Advertising Technology Services Market Size by Region
- 5.1 Global Advertising Technology Services Market Size by Region: 2017 VS 2022 VS 2028
- 5.2 Global Advertising Technology Services Market Size by Region (2017-2028)
- 5.2.1 Global Advertising Technology Services Market Size by Region: 2017-2022
- 5.2.2 Global Advertising Technology Services Market Size by Region (2023-2028)
6 Segment in Region Level & Country Level
- 6.1 North America
- 6.1.1 North America Advertising Technology Services Market Size YoY Growth 2017-2028
- 6.1.2 North America Advertising Technology Services Market Facts & Figures by Country (2017, 2022 & 2028)
- 6.1.3 United States
- 6.1.4 Canada
- 6.2 Asia-Pacific
- 6.2.1 Asia-Pacific Advertising Technology Services Market Size YoY Growth 2017-2028
- 6.2.2 Asia-Pacific Advertising Technology Services Market Facts & Figures by Region (2017, 2022 & 2028)
- 6.2.3 China
- 6.2.4 Japan
- 6.2.5 South Korea
- 6.2.6 India
- 6.2.7 Australia
- 6.2.8 China Taiwan
- 6.2.9 Indonesia
- 6.2.10 Thailand
- 6.2.11 Malaysia
- 6.3 Europe
- 6.3.1 Europe Advertising Technology Services Market Size YoY Growth 2017-2028
- 6.3.2 Europe Advertising Technology Services Market Facts & Figures by Country (2017, 2022 & 2028)
- 6.3.3 Germany
- 6.3.4 France
- 6.3.5 U.K.
- 6.3.6 Italy
- 6.3.7 Russia
- 6.4 Latin America
- 6.4.1 Latin America Advertising Technology Services Market Size YoY Growth 2017-2028
- 6.4.2 Latin America Advertising Technology Services Market Facts & Figures by Country (2017, 2022 & 2028)
- 6.4.3 Mexico
- 6.4.4 Brazil
- 6.4.5 Argentina
- 6.5 Middle East and Africa
- 6.5.1 Middle East and Africa Advertising Technology Services Market Size YoY Growth 2017-2028
- 6.5.2 Middle East and Africa Advertising Technology Services Market Facts & Figures by Country (2017, 2022 & 2028)
- 6.5.3 Turkey
- 6.5.4 Saudi Arabia
- 6.5.5 UAE
7 Company Profiles
- 7.1 Adform
- 7.1.1 Adform Company Details
- 7.1.2 Adform Business Overview
- 7.1.3 Adform Advertising Technology Services Introduction
- 7.1.4 Adform Revenue in Advertising Technology Services Business (2017-2022)
- 7.1.5 Adform Recent Development
- 7.2 Adobe
- 7.2.1 Adobe Company Details
- 7.2.2 Adobe Business Overview
- 7.2.3 Adobe Advertising Technology Services Introduction
- 7.2.4 Adobe Revenue in Advertising Technology Services Business (2017-2022)
- 7.2.5 Adobe Recent Development
- 7.3 AdRoll
- 7.3.1 AdRoll Company Details
- 7.3.2 AdRoll Business Overview
- 7.3.3 AdRoll Advertising Technology Services Introduction
- 7.3.4 AdRoll Revenue in Advertising Technology Services Business (2017-2022)
- 7.3.5 AdRoll Recent Development
- 7.4 Amazon (AWS)
- 7.4.1 Amazon (AWS) Company Details
- 7.4.2 Amazon (AWS) Business Overview
- 7.4.3 Amazon (AWS) Advertising Technology Services Introduction
- 7.4.4 Amazon (AWS) Revenue in Advertising Technology Services Business (2017-2022)
- 7.4.5 Amazon (AWS) Recent Development
- 7.5 AT&T (WarnerMedia)
- 7.5.1 AT&T (WarnerMedia) Company Details
- 7.5.2 AT&T (WarnerMedia) Business Overview
- 7.5.3 AT&T (WarnerMedia) Advertising Technology Services Introduction
- 7.5.4 AT&T (WarnerMedia) Revenue in Advertising Technology Services Business (2017-2022)
- 7.5.5 AT&T (WarnerMedia) Recent Development
- 7.6 CAKE
- 7.6.1 CAKE Company Details
- 7.6.2 CAKE Business Overview
- 7.6.3 CAKE Advertising Technology Services Introduction
- 7.6.4 CAKE Revenue in Advertising Technology Services Business (2017-2022)
- 7.6.5 CAKE Recent Development
- 7.7 Choozle
- 7.7.1 Choozle Company Details
- 7.7.2 Choozle Business Overview
- 7.7.3 Choozle Advertising Technology Services Introduction
- 7.7.4 Choozle Revenue in Advertising Technology Services Business (2017-2022)
- 7.7.5 Choozle Recent Development
- 7.8 Criteo
- 7.8.1 Criteo Company Details
- 7.8.2 Criteo Business Overview
- 7.8.3 Criteo Advertising Technology Services Introduction
- 7.8.4 Criteo Revenue in Advertising Technology Services Business (2017-2022)
- 7.8.5 Criteo Recent Development
- 7.9 Google
- 7.9.1 Google Company Details
- 7.9.2 Google Business Overview
- 7.9.3 Google Advertising Technology Services Introduction
- 7.9.4 Google Revenue in Advertising Technology Services Business (2017-2022)
- 7.9.5 Google Recent Development
- 7.10 LiveIntent
- 7.10.1 LiveIntent Company Details
- 7.10.2 LiveIntent Business Overview
- 7.10.3 LiveIntent Advertising Technology Services Introduction
- 7.10.4 LiveIntent Revenue in Advertising Technology Services Business (2017-2022)
- 7.10.5 LiveIntent Recent Development
- 7.11 Marin Software
- 7.11.1 Marin Software Company Details
- 7.11.2 Marin Software Business Overview
- 7.11.3 Marin Software Advertising Technology Services Introduction
- 7.11.4 Marin Software Revenue in Advertising Technology Services Business (2017-2022)
- 7.11.5 Marin Software Recent Development
- 7.12 MediaMath
- 7.12.1 MediaMath Company Details
- 7.12.2 MediaMath Business Overview
- 7.12.3 MediaMath Advertising Technology Services Introduction
- 7.12.4 MediaMath Revenue in Advertising Technology Services Business (2017-2022)
- 7.12.5 MediaMath Recent Development
- 7.13 Quantcast
- 7.13.1 Quantcast Company Details
- 7.13.2 Quantcast Business Overview
- 7.13.3 Quantcast Advertising Technology Services Introduction
- 7.13.4 Quantcast Revenue in Advertising Technology Services Business (2017-2022)
- 7.13.5 Quantcast Recent Development
- 7.14 Singapore Telecommunications (Amobee)
- 7.14.1 Singapore Telecommunications (Amobee) Company Details
- 7.14.2 Singapore Telecommunications (Amobee) Business Overview
- 7.14.3 Singapore Telecommunications (Amobee) Advertising Technology Services Introduction
- 7.14.4 Singapore Telecommunications (Amobee) Revenue in Advertising Technology Services Business (2017-2022)
- 7.14.5 Singapore Telecommunications (Amobee) Recent Development
- 7.15 Sovrn
- 7.15.1 Sovrn Company Details
- 7.15.2 Sovrn Business Overview
- 7.15.3 Sovrn Advertising Technology Services Introduction
- 7.15.4 Sovrn Revenue in Advertising Technology Services Business (2017-2022)
- 7.15.5 Sovrn Recent Development
- 7.16 The Search Monitor
- 7.16.1 The Search Monitor Company Details
- 7.16.2 The Search Monitor Business Overview
- 7.16.3 The Search Monitor Advertising Technology Services Introduction
- 7.16.4 The Search Monitor Revenue in Advertising Technology Services Business (2017-2022)
- 7.16.5 The Search Monitor Recent Development
- 7.17 The Trade Desk
- 7.17.1 The Trade Desk Company Details
- 7.17.2 The Trade Desk Business Overview
- 7.17.3 The Trade Desk Advertising Technology Services Introduction
- 7.17.4 The Trade Desk Revenue in Advertising Technology Services Business (2017-2022)
- 7.17.5 The Trade Desk Recent Development
- 7.18 Verizon (Verizon Media)
- 7.18.1 Verizon (Verizon Media) Company Details
- 7.18.2 Verizon (Verizon Media) Business Overview
- 7.18.3 Verizon (Verizon Media) Advertising Technology Services Introduction
- 7.18.4 Verizon (Verizon Media) Revenue in Advertising Technology Services Business (2017-2022)
- 7.18.5 Verizon (Verizon Media) Recent Development
- 7.19 Verve
- 7.19.1 Verve Company Details
- 7.19.2 Verve Business Overview
- 7.19.3 Verve Advertising Technology Services Introduction
- 7.19.4 Verve Revenue in Advertising Technology Services Business (2017-2022)
- 7.19.5 Verve Recent Development
8 Research Findings and Conclusion
9 Appendix
- 9.1 Research Methodology
- 9.1.1 Methodology/Research Approach
- 9.1.2 Data Source
- 9.2 Author Details
Summary:
Get latest Market Research Reports on Advertising Technology Services. Industry analysis & Market Report on Advertising Technology Services is a syndicated market report, published as Global and United States Advertising Technology Services Market Report & Forecast 2022-2028. It is complete Research Study and Industry Analysis of Advertising Technology Services market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.
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