Report Detail

Service & Software Global Ad Serving and Retargeting Platform Market Size, Status and Forecast 2019-2025

  • RnM3753473
  • |
  • 17 September, 2019
  • |
  • Global
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  • 93 Pages
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  • QYResearch
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  • Service & Software

Ad serving and retargeting software is most commonly used by marketing departments. It involves displaying text or rich media ads on a website, and re-exposing viewers to customized ad materials. This can be either the company’s own or another website that has auctioned off digital real estate (such as a blog or news site).
In 2018, the global Ad Serving and Retargeting Platform market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Ad Serving and Retargeting Platform status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Ad Serving and Retargeting Platform development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study
TubeMogul
Google
OpenX
Criteo
DoubleClick
Marin Software
Facebook
Twitter
Terminus
Acquisio
StackAdapt
Sizmek

Market segment by Type, the product can be split into
Self-service Approach
Managed Service Approach

Market segment by Application, split into
SME (Small and Medium Enterprises)
Large Enterprise

Market segment by Regions/Countries, this report covers
North America
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Ad Serving and Retargeting Platform status, future forecast, growth opportunity, key market and key players.
To present the Ad Serving and Retargeting Platform development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Ad Serving and Retargeting Platform are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.


Table of Contents

    1 Report Overview

    • 1.1 Study Scope
    • 1.2 Key Market Segments
    • 1.3 Players Covered
    • 1.4 Market Analysis by Type
      • 1.4.1 Global Ad Serving and Retargeting Platform Market Size Growth Rate by Type (2014-2025)
      • 1.4.2 Self-service Approach
      • 1.4.3 Managed Service Approach
    • 1.5 Market by Application
      • 1.5.1 Global Ad Serving and Retargeting Platform Market Share by Application (2019-2025)
      • 1.5.2 SME (Small and Medium Enterprises)
      • 1.5.3 Large Enterprise
    • 1.6 Study Objectives
    • 1.7 Years Considered

    2 Global Growth Trends

    • 2.1 Ad Serving and Retargeting Platform Market Size
    • 2.2 Ad Serving and Retargeting Platform Growth Trends by Regions
      • 2.2.1 Ad Serving and Retargeting Platform Market Size by Regions (2019-2025)
      • 2.2.2 Ad Serving and Retargeting Platform Market Share by Regions (2014-2019)
    • 2.3 Industry Trends
      • 2.3.1 Market Top Trends
      • 2.3.2 Market Drivers
      • 2.3.3 Market Challenges
      • 2.3.4 Porter’s Five Forces Analysis

    3 Market Share by Key Players

    • 3.1 Ad Serving and Retargeting Platform Market Size by by Players
      • 3.1.1 Global Ad Serving and Retargeting Platform Revenue by by Players (2014-2019)
      • 3.1.2 Global Ad Serving and Retargeting Platform Revenue Market Share by by Players (2014-2019)
      • 3.1.3 Global Ad Serving and Retargeting Platform Market Concentration Ratio (CR5 and HHI)
    • 3.2 Ad Serving and Retargeting Platform Key Players Head office and Area Served
    • 3.3 Key Players Ad Serving and Retargeting Platform Product/Solution/Service
    • 3.4 Date of Enter into Ad Serving and Retargeting Platform Market
    • 3.5 Mergers & Acquisitions, Expansion Plans

    4 Breakdown Data by Type and Application

    • 4.1 Global Ad Serving and Retargeting Platform Market Size by Type (2014-2019)
    • 4.2 Global Ad Serving and Retargeting Platform Market Size by Application (2014-2019)

    5 North America

    • 5.1 North America Ad Serving and Retargeting Platform Market Size (2014-2019)
    • 5.2 Ad Serving and Retargeting Platform Key Players in North America
    • 5.3 North America Ad Serving and Retargeting Platform Market Size by Type
    • 5.4 North America Ad Serving and Retargeting Platform Market Size by Application

    6 Europe

    • 6.1 Europe Ad Serving and Retargeting Platform Market Size (2014-2019)
    • 6.2 Ad Serving and Retargeting Platform Key Players in Europe
    • 6.3 Europe Ad Serving and Retargeting Platform Market Size by Type
    • 6.4 Europe Ad Serving and Retargeting Platform Market Size by Application

    7 China

    • 7.1 China Ad Serving and Retargeting Platform Market Size (2014-2019)
    • 7.2 Ad Serving and Retargeting Platform Key Players in China
    • 7.3 China Ad Serving and Retargeting Platform Market Size by Type
    • 7.4 China Ad Serving and Retargeting Platform Market Size by Application

    8 Japan

    • 8.1 Japan Ad Serving and Retargeting Platform Market Size (2014-2019)
    • 8.2 Ad Serving and Retargeting Platform Key Players in Japan
    • 8.3 Japan Ad Serving and Retargeting Platform Market Size by Type
    • 8.4 Japan Ad Serving and Retargeting Platform Market Size by Application

    9 Southeast Asia

    • 9.1 Southeast Asia Ad Serving and Retargeting Platform Market Size (2014-2019)
    • 9.2 Ad Serving and Retargeting Platform Key Players in Southeast Asia
    • 9.3 Southeast Asia Ad Serving and Retargeting Platform Market Size by Type
    • 9.4 Southeast Asia Ad Serving and Retargeting Platform Market Size by Application

    10 India

    • 10.1 India Ad Serving and Retargeting Platform Market Size (2014-2019)
    • 10.2 Ad Serving and Retargeting Platform Key Players in India
    • 10.3 India Ad Serving and Retargeting Platform Market Size by Type
    • 10.4 India Ad Serving and Retargeting Platform Market Size by Application

    11 Central & South America

    • 11.1 Central & South America Ad Serving and Retargeting Platform Market Size (2014-2019)
    • 11.2 Ad Serving and Retargeting Platform Key Players in Central & South America
    • 11.3 Central & South America Ad Serving and Retargeting Platform Market Size by Type
    • 11.4 Central & South America Ad Serving and Retargeting Platform Market Size by Application

    12 International Players Profiles

    • 12.1 TubeMogul
      • 12.1.1 TubeMogul Company Details
      • 12.1.2 Company Description and Business Overview
      • 12.1.3 Ad Serving and Retargeting Platform Introduction
      • 12.1.4 TubeMogul Revenue in Ad Serving and Retargeting Platform Business (2014-2019))
      • 12.1.5 TubeMogul Recent Development
    • 12.2 Google
      • 12.2.1 Google Company Details
      • 12.2.2 Company Description and Business Overview
      • 12.2.3 Ad Serving and Retargeting Platform Introduction
      • 12.2.4 Google Revenue in Ad Serving and Retargeting Platform Business (2014-2019)
      • 12.2.5 Google Recent Development
    • 12.3 OpenX
      • 12.3.1 OpenX Company Details
      • 12.3.2 Company Description and Business Overview
      • 12.3.3 Ad Serving and Retargeting Platform Introduction
      • 12.3.4 OpenX Revenue in Ad Serving and Retargeting Platform Business (2014-2019)
      • 12.3.5 OpenX Recent Development
    • 12.4 Criteo
      • 12.4.1 Criteo Company Details
      • 12.4.2 Company Description and Business Overview
      • 12.4.3 Ad Serving and Retargeting Platform Introduction
      • 12.4.4 Criteo Revenue in Ad Serving and Retargeting Platform Business (2014-2019)
      • 12.4.5 Criteo Recent Development
    • 12.5 DoubleClick
      • 12.5.1 DoubleClick Company Details
      • 12.5.2 Company Description and Business Overview
      • 12.5.3 Ad Serving and Retargeting Platform Introduction
      • 12.5.4 DoubleClick Revenue in Ad Serving and Retargeting Platform Business (2014-2019)
      • 12.5.5 DoubleClick Recent Development
    • 12.6 Marin Software
      • 12.6.1 Marin Software Company Details
      • 12.6.2 Company Description and Business Overview
      • 12.6.3 Ad Serving and Retargeting Platform Introduction
      • 12.6.4 Marin Software Revenue in Ad Serving and Retargeting Platform Business (2014-2019)
      • 12.6.5 Marin Software Recent Development
    • 12.7 Facebook
      • 12.7.1 Facebook Company Details
      • 12.7.2 Company Description and Business Overview
      • 12.7.3 Ad Serving and Retargeting Platform Introduction
      • 12.7.4 Facebook Revenue in Ad Serving and Retargeting Platform Business (2014-2019)
      • 12.7.5 Facebook Recent Development
    • 12.8 Twitter
      • 12.8.1 Twitter Company Details
      • 12.8.2 Company Description and Business Overview
      • 12.8.3 Ad Serving and Retargeting Platform Introduction
      • 12.8.4 Twitter Revenue in Ad Serving and Retargeting Platform Business (2014-2019)
      • 12.8.5 Twitter Recent Development
    • 12.9 Terminus
      • 12.9.1 Terminus Company Details
      • 12.9.2 Company Description and Business Overview
      • 12.9.3 Ad Serving and Retargeting Platform Introduction
      • 12.9.4 Terminus Revenue in Ad Serving and Retargeting Platform Business (2014-2019)
      • 12.9.5 Terminus Recent Development
    • 12.10 Acquisio
      • 12.10.1 Acquisio Company Details
      • 12.10.2 Company Description and Business Overview
      • 12.10.3 Ad Serving and Retargeting Platform Introduction
      • 12.10.4 Acquisio Revenue in Ad Serving and Retargeting Platform Business (2014-2019)
      • 12.10.5 Acquisio Recent Development
    • 12.11 StackAdapt
    • 12.12 Sizmek

    13 Market Forecast 2019-2025

    • 13.1 Market Size Forecast by Product (2019-2025)
    • 13.2 Market Size Forecast by Application (2019-2025)
    • 13.3 Market Size Forecast by Regions
    • 13.4 North America
    • 13.5 Europe
    • 13.6 China
    • 13.7 Japan
    • 13.8 Southeast Asia
    • 13.9 India
    • 13.10 Central & South America

    14 Analyst's Viewpoints/Conclusions

      15 Appendix

      • 15.1 Research Methodology
        • 15.1.1 Methodology/Research Approach
          • 15.1.1.1 Research Programs/Design
          • 15.1.1.2 Market Size Estimation
          • 15.1.1.3 Market Breakdown and Data Triangulation
        • 15.1.2 Data Source
          • 15.1.2.1 Secondary Sources
          • 15.1.2.2 Primary Sources
      • 15.2 Disclaimer

      Summary:
      Get latest Market Research Reports on Ad Serving and Retargeting Platform. Industry analysis & Market Report on Ad Serving and Retargeting Platform is a syndicated market report, published as Global Ad Serving and Retargeting Platform Market Size, Status and Forecast 2019-2025. It is complete Research Study and Industry Analysis of Ad Serving and Retargeting Platform market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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