2018 Digital Connectivity Index: Tomorrow’s Most Connected Consumers

Most of the world’s connected markets are in the developed world with Denmark, Australia and South Korea leading the rankings in both fixed and mobile broadband. Emerging nations, notably China and the UAE, are gradually bridging the digital gap through investments in fibre-optics and 4G. In future, digital commerce, artificial intelligence and IoT will be the major growth drivers, boosted by the launch of 5G services. Ageing consumers and online security remain the key challenges.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment
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