Report Detail

Technology Pay-TV and OTT Video Market Trends in the Americas

  • RnM3925751
  • |
  • 12 March, 2020
  • |
  • Global
  • |
  • 24 Pages
  • |
  • GlobalData
  • |
  • Technology

Table of Contents

    Executive summary

      Section 1: Pay-TV and OTT video key trends

        Main pay-TV trends in the Americas

          OTT video market context

            Main OTT video trends in the Americas

              Section 2: Pay-TV and OTT video markets in the Americas

                Americas demographics at a glance

                  Americas in a global context

                    Pay-TV adoption in the Americas

                      Pay-TV ARPU evolution in the Americas

                        Pay-TV service revenue evolution in the Americas

                          SVOD trends in the Americas

                            Section 3: Key findings and recommendations

                              Appendix

                                Acronyms and definitions

                                  Companies mentioned

                                    Related research

                                      Contact information

                                      Pay-TV and OTT Video Market Trends in the Americas

                                      Summary

                                      Pay-TV and OTT Video Market Trends in the Americas, a new Telecom Insider Report by GlobalData, provides an executive-level overview of the video entertainment market in the Americas. It delivers deep qualitative and quantitative insight into the pay-TV and OTT-SVoD markets in the region, analyzing key trends and strategies adopted by service providers.

                                      Pay’TV penetration in the Americas is set to decline through 2024 dragged down by ongoing cord-cutting trends in North America (NA), where an increasing number of households are swapping their traditional pay-TV subscriptions for OTT-SVoD alternatives. Video consumption is increasingly being driven by content as a result of broadband connectivity becoming ubiquitous and the range of OTT video entertainment options available to the consumer rapidly expanding. With viewers no longer tied to their home TV screens and lengthy pay-TV contracts, traditional pay-TV service providers need to look for ways to differentiate their service proposition by improving their delivery platforms and securing quality content.

                                      It provides in-depth analysis of the following -
                                      - Section 1: Pay-TV and OTT video key trends; analyzes the main competitive trends affecting the pay-TV and OTT video markets in the Americas, focusing on: cord-cutting, content creation and network improvements.
                                      - Section 2: Pay-TV market in the Americas; provides a detailed description of the pay-TV market in the region, looking at subscriber growth, penetration trends, service adoption by technology, and pay-TV ARPU and revenue evolution for the 2019-2024 period. It also looks at SVoD adoption trends in the Americas for the 2019-2024 periods.
                                      - Section 3: Key findings and recommendations; the Insider concludes with a number of key findings and a set of recommendations for pay-TV and SVoD service providers.

                                      Scope

                                      - Over the last few years, North American markets have been experiencing subscriber declines as a result of customers swapping their traditional pay-TV subscriptions for OTT video alternatives, a trend that we expect will continue over the forecast period.
                                      - In Latin American markets, where Internet penetration levels are still relatively low and competition with OTT platforms is less fierce, there is still room for growth in the pay-TV market.
                                      - With the increasing inclusion of linear and live content as part of OTT video service offerings and the addition of OTT features to traditional pay-TV service propositions, the lines that separate pay-TV and OTT video have become more diffuse, increasing competition levels in the video entertainment market.
                                      - Video consumption is increasingly being driven by content as a result of broadband connectivity becoming ubiquitous and the range of OTT video entertainment options available to the consumer rapidly expanding.

                                      Reasons to buy

                                      - This Insider Report provides a comprehensive examination of the main trends taking place in the Americas video entertainment market, helping executives fully understand market dynamics, determine what works and what doesn’t, formulate effective product development plans, and optimize resource allocation and return on investments.
                                      - The report includes examples on strategies adopted by pay-TV service providers that illustrate the findings of the report, providing insight into particular situations in the cloud computing market; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.
                                      - The report discusses concrete opportunities in the pay-TV market and OTT-SVoD, providing a number of actionable recommendations for pay-TV and SVoD service providers.
                                      - With more than ten charts and tables, the report is designed for an executive-level audience, to help to understand the pay-TV and OTT market dynamics, analyzing key trends and strategies.


                                      Summary:
                                      Get latest Market Research Reports on Pay-TV and OTT Video Market Trends in the Americas. Industry analysis & Market Report on Pay-TV and OTT Video Market Trends in the Americas is a syndicated market report, published as Pay-TV and OTT Video Market Trends in the Americas. It is complete Research Study and Industry Analysis of Pay-TV and OTT Video Market Trends in the Americas market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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