Report Detail

Technology OTT Video Content, Pricing, and Market Opportunity in the Americas - 2019

  • RnM3784322
  • |
  • 26 September, 2019
  • |
  • Global
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  • 23 Pages
  • |
  • GlobalData
  • |
  • Technology

Table of contents

    Executive summary

      Section 1: OTT video content strategies

        Definitions

          OTT video market context

            OTT video content trends

              OTT video pricing models

                OTT video pricing strategies

                  OTT video partnerships

                    Section 2: SVoD forecast

                      Americas in a global context

                        Pay-TV evolution in the Americas

                          SVoD trends in North America

                            SVoD trends in Latin America

                              Section 3: Key findings and recommendations

                                Key findings and recommendations

                                  Appendix

                                    Acronyms and definitions

                                      Related research

                                      OTT Video Content, Pricing, and Market Opportunity in the Americas - 2019

                                      Summary

                                      The OTT video market in the Americas is very heterogeneous: North America is the largest and most mature market worldwide, with the US accounting for an estimated 71.4% of the total SVoD subscriptions in the Americas at year-end 2019, while Latin America accounts for the remaining 28.6%. There is also a great range of industry OTT video players operating at the global and regional levels, including Internet aggregators, broadcasters and content production companies and local telco/pay-TV players.

                                      OTT Video Content, Pricing and Market Opportunity in the Americas - 2019’ a new Telecom Insider Report by GlobalData offers a thorough study of the over-the-top (OTT) SVoD video market in the Americas region. The report analyzes different OTT video content, pricing, and partnership strategies and provides context around broadband and pay-TV

                                      service evolution as well as a SVoD subscription forecast. The report consists of following sections -
                                      - OTT Video Content & Pricing Strategies: This section provides a general overview of the types of players in the Americas OTT video market as well as the various content, pricing and partnership strategies that are employed in the region.
                                      - SVoD Forecast: This section first examines pay-TV and broadband trends in the Americas and worldwide to provide context and then provides a forecast of the Americas SVoD subscriptions through 2023.
                                      - Key findings and recommendations: It consists of a summary of key findings and a set of recommendations for telecom operators, OTT players, and regulators.

                                      Scope

                                      - North America is the largest and most mature SVoD market worldwide, with the US accounting for an estimated 71.4% of the total subscriptions in the Americas at year-end 2019, with Latin America accounting for the remaining 28.6% at the end of the same period.
                                      - Most pure OTT video platforms in the Americas offer a subscription-based business model (SVoD), giving clients access to a set video library and, in some cases, also the possibility to access additional premium titles and live content for an additional fee (e.g., Amazon Prime Video).
                                      - OTT service providers are increasing their content budgets to build attractive content offerings tailored for the markets where they operate.
                                      - As premium OTT platforms gain relevance and content producers start to lock out content on their proprietary platforms, partnerships between telco and pay-TV service providers with premium SVoD platforms are becoming a mainstream industry trend.

                                      Reasons to buy

                                      - Offers a comprehensive and detailed understanding of over-the-top video (OTT) SVoD video market in the Americas.
                                      - The report investigates OTT video market content and pricing trends, comparing and contrasting the product portfolio and pricing strategy of key players in the region.
                                      - The report discusses the state of the SVoD market, and the current trends surrounding OTT partnerships
                                      - The report provides a region level forecast for the Americas SVoD subscription market over 2018-2023.


                                      Summary:
                                      Get latest Market Research Reports on OTT Video Content, Pricing. Industry analysis & Market Report on OTT Video Content, Pricing is a syndicated market report, published as OTT Video Content, Pricing, and Market Opportunity in the Americas - 2019. It is complete Research Study and Industry Analysis of OTT Video Content, Pricing market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.


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