Paytm - Competitor Profile
Paytm is the leading alternative payment solution in India. Owned by One97 Communications, it initially began its operations as a prepaid mobile and direct-to-home (DTH) recharge platform in India in 2010. Four years later the company launched Paytm Wallet, which can now be used for both online and in-store payments. Funds can be loaded to the wallet via online banking, debit cards, and credit cards.
The wallet - initially used only on Paytm’s own online marketplace for ecommerce and bill payments - is now widely accepted at a number of other online merchant websites and apps. Paytm is among the leading players in the Indian mobile wallet market, accounting for a 10.3% share of the country’s total ecommerce transaction value in 2021 as per our 2021 Financial Services Consumer Survey. In addition to online payments, Paytm is used for day-to-day offline transactions and is accepted across all merchant types, ranging from local grocery stores and street vendors to large retail brands such as Big Bazaar, Pantaloons, and Lifestyle.
In addition to payments for purchases, the wallet can be used for P2P money transfers. In November 2017, Paytm integrated BHIM Unified Payments Interface (UPI) into its platform, enabling users to send and receive money between two bank accounts directly from their mobile phones. In January 2017, Paytm received approval from the central bank to launch as a payments bank, offering commercial banking services such as saving accounts, debit cards, and online banking.
The company is focusing on expanding its merchant base in the country by launching innovative products. In March 2021, the company launched Paytm Smart POS app, allowing merchants to accept payments via contactless cards using NFC-enabled Android mobile devices, without the need for an additional card reader.
The report provides information and insights into Paytm including -
- Detailed insight into its business
- Comprehensive coverage of its products and services
- Comparative assessment with key alternative payment solutions
- Information on its performance, including its revenue model
- The company's important events and milestones
- In February 2014, launched Paytm shopping app with Paytm Wallet.
- In September 2016, Paytm introduced RFID technology-enabled Paytm FASTag for toll charge payments.
- In May 2019, Paytm launched Paytm First Card, a credit card offering 1% cashback on all transactions.
- In July 2021, Paytm launched Postpaid Mini (an extension to its Paytm Postpaid service) offering interest-free small loans of INR250 ($3.42) to INR1,000 ($13.70) payable within 30 days.
Reasons to Buy
- Gain insights into Paytm's business operations and key events.
- Gain insights into its product portfolio and revenue model.
- Assess the competitive dynamics in the alternative payments industry by comparing its performance against competitors.