UK Mother’s Day, 2019

UK Mother’s Day, 2019

Summary

"UK Mother’s Day, 2019", report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for Mother's Day. The report analyses the major players, the main trends, and consumer attitudes.

Late promotion of Mother's Day by retailers influenced a fall in retail penetration from 61.7% in 2018 to 59.5% as retailers left less time to persuade more shoppers to purchase for the occasion.

Scope

- Fewer consumers made Mother's Day purchases in 2019, instead favouring quality family time despite 83.9% believing that Mother's Day is an important occasion.
- Low price is the most significant driver of retailer choice for Mother's Day food & drink purchases, aiding Tesco and ASDA's domination over competitor Sainsbury's.
- Overall card & gift wrap penetration fell, influenced by factors such as cards being increasingly perceived as a token, a lack of willingness to spend on disposable items, and growing concerns surrounding the environmental impacts of cards & wrap.

Reasons to buy

- Use our in-depth consumer insight to learn which areas within Mother's Day shopping are most important, to ensure that product offerings are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential for the occasion.
- Use our in-depth analysis of the leading retailers, such as Tesco and Marks & Spencer, for the Mother's Day occasion in order to understand how to appeal shoppers and maximise market share.