Top Growth Opportunities: Savory Snacks in Poland

Top Growth Opportunities: Savory Snacks in Poland

Summary

"Top Growth Opportunities: Savory Snacks in Poland", provides an overview of the savory snacks sector, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for savory snack producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities for savory snacks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of savory snacks sector in Poalnd through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for savory snack producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -
- Key consumer demographic groups driving consumption within the Polish sector. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
- A study of market value and volumes over 2012-2017 for Poland supplemented with category, brand and packaging analysis that shows the current state of the sector and how it will evolve over the 2017-2022 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and regional product innovation targeting key consumer needs.

Scope

- After a period decline at a CAGR of -0.7% in US$ terms between 2012 and 2017, the Polish savory snacks sector will grow at a slower rate in the next five years to 2022, at a CAGR of 5.6%
- With increasing health-consciousness among consumers, the demand for premium snacks with reduced salt and cholesterol will also gain momentum
- Over 2017-2022, nuts and seeds will remain the highest value category followed by ethnic snacks.

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Poland’s consumers. This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the sector.