Report Detail

The global marketing resource management market is expected to grow from USD 5,208.47 million 2017 to USD 11,325.57 million by the end of 2024, at a CAGR of 11.74%.

Table of Contents

    1. Preface

    • 1.1. Objectives of the Study
    • 1.2. Market Segmentation & Coverage
    • 1.3. Years Considered for the Study
    • 1.4. Currency & Pricing
    • 1.5. Stakeholders

    2. Research & Forecasting

    • 2.1. Research Methodology
      • 2.1.1. Research Instruments
        • 2.1.1.1. Secondary Instrument
        • 2.1.1.2. Primary Instrument
      • 2.1.2. Research Approaches
        • 2.1.2.1. Bottom-up Approach
        • 2.1.2.2. Top-down Approach
      • 2.1.3. Research Reliability & Validity
      • 2.1.4. Research Assumptions
      • 2.1.5. Vendor Inclusion Criteria
    • 2.2. Forecasting Methodology
      • 2.2.1. Methodology for Market Estimation & Forecasting
      • 2.2.2. Significance and Importance of the Market Estimation & Forecasting

    3. Executive Summary

    • 3.1. Market Snapshot
    • 3.2. Market Dynamics
    • 3.3. Competitive Analysis

    4. Premium Insight

    • 4.1. Market Connectivity
    • 4.2. Market Data Feed
    • 4.3. Market Dynamics
      • 4.3.1. Drivers
        • 4.3.1.1. Significant importance of marketing activities in business growth
        • 4.3.1.2. Growing need for improvement in market response and customer digital experience
        • 4.3.1.3. Improved regulatory compliance on digital asset licenses
        • 4.3.1.4. Increasing use of marketing for product launches
        • 4.3.1.5. Advent of the SaaS based applications
        • 4.3.1.6. Efficient brand building, promotion and asset management through MRM
      • 4.3.2. Restraints
        • 4.3.2.1. Absence of cost visibility when implementing marketing resource management application
      • 4.3.3. Opportunities
        • 4.3.3.1. Surging demand of marketing integration with third party tools
      • 4.3.4. Challenges
        • 4.3.4.1. Lack of comprehensive integration strategy and interoperability issues
        • 4.3.4.2. Increases risks related to data security and privacy
    • 4.4. Porter’s Five Forces Analysis
      • 4.4.1. Threat of New Entrants
      • 4.4.2. Threat of Substitutes
      • 4.4.3. Bargaining Power of Customers
      • 4.4.4. Bargaining Power of Suppliers
      • 4.4.5. Industry Rivalry

    5. Industry Trends

    • 5.1. Location Based Marketing
    • 5.2. Increasing Omnichannel Marketing
    • 5.3. Growing Need for Improved IT Asset Lifecycle Visibility

    6. Global Marketing Resource Management Market, by Component

    • 6.1. Services
      • 6.1.1. Overview
      • 6.1.2. Market Sizing & Forecasting
      • 6.1.3. Implementation & Integration Service
      • 6.1.4. Professional Service
    • 6.2. Solution
      • 6.2.1. Overview
      • 6.2.2. Market Sizing & Forecasting
      • 6.2.3. Brand and Advertising Management
      • 6.2.4. Capacity Planning and Management
      • 6.2.5. Creative Production Management
      • 6.2.6. Financial Management
      • 6.2.7. Marketing Asset Management
      • 6.2.8. Marketing Reporting and Analytics
      • 6.2.9. Project Management

    7. Global Marketing Resource Management Market, by Industry

    • 7.1. Aerospace & Defense
      • 7.1.1. Overview
      • 7.1.2. Market Sizing & Forecasting
    • 7.2. Automotive & Transportation
      • 7.2.1. Overview
      • 7.2.2. Market Sizing & Forecasting
    • 7.3. Banking, Financial Services & Insurance
      • 7.3.1. Overview
      • 7.3.2. Market Sizing & Forecasting
    • 7.4. Building, Construction & Real Estate
      • 7.4.1. Overview
      • 7.4.2. Market Sizing & Forecasting
    • 7.5. Consumer Goods & Retail
      • 7.5.1. Overview
      • 7.5.2. Market Sizing & Forecasting
    • 7.6. Education
      • 7.6.1. Overview
      • 7.6.2. Market Sizing & Forecasting
    • 7.7. Energy & Utilities
      • 7.7.1. Overview
      • 7.7.2. Market Sizing & Forecasting
    • 7.8. Government & Public Sector
      • 7.8.1. Overview
      • 7.8.2. Market Sizing & Forecasting
    • 7.9. Healthcare & Life Sciences
      • 7.9.1. Overview
      • 7.9.2. Market Sizing & Forecasting
    • 7.10. Information Technology
      • 7.10.1. Overview
      • 7.10.2. Market Sizing & Forecasting
    • 7.11. Manufacturing
      • 7.11.1. Overview
      • 7.11.2. Market Sizing & Forecasting
    • 7.12. Media & Entertainment
      • 7.12.1. Overview
      • 7.12.2. Market Sizing & Forecasting
    • 7.13. Telecommunication
      • 7.13.1. Overview
      • 7.13.2. Market Sizing & Forecasting
    • 7.14. Travel & Hospitality
      • 7.14.1. Overview
      • 7.14.2. Market Sizing & Forecasting

    8. Global Marketing Resource Management Market, by End User

    • 8.1. On-Cloud
      • 8.1.1. Overview
      • 8.1.2. Market Sizing & Forecasting
    • 8.2. On-Premises
      • 8.2.1. Overview
      • 8.2.2. Market Sizing & Forecasting

    9. Global Marketing Resource Management Market, by Geography

    • 9.1. Americas
      • 9.1.1. Overview
      • 9.1.2. Market Sizing & Forecasting
      • 9.1.3. United States
    • 9.2. Europe, Middle East & Africa
      • 9.2.1. Overview
      • 9.2.2. Market Sizing & Forecasting
      • 9.2.3. United Kingdom
      • 9.2.4. Germany
      • 9.2.5. Saudi Arabia
    • 9.3. Asia-Pacific
      • 9.3.1. Overview
      • 9.3.2. Market Sizing & Forecasting
      • 9.3.3. China
      • 9.3.4. Japan
      • 9.3.5. India

    10. 360iResearch FPNV Positioning Matrix

    • 10.1. 360iResearch Scores
      • 10.1.1. Forefront
      • 10.1.2. Pathfinders
      • 10.1.3. Niche
      • 10.1.4. Vital
    • 10.2. Business Strategy
    • 10.3. Product Satisfaction

    11. Competitive News Feed Analysis

      12. Company Usability Profiles

      • 12.1. Adobe Inc.
        • 12.1.1. Business Overview
        • 12.1.2. Business Strategy
        • 12.1.3. Business SWOT Analysis
      • 12.2. BrandSystems AB
        • 12.2.1. Business Overview
        • 12.2.2. Business Strategy
        • 12.2.3. Business SWOT Analysis
      • 12.3. Brandmaker GmbH
        • 12.3.1. Business Overview
        • 12.3.2. Business Strategy
        • 12.3.3. Business SWOT Analysis
      • 12.4. Capital ID B.V.
        • 12.4.1. Business Overview
        • 12.4.2. Business Strategy
        • 12.4.3. Business SWOT Analysis
      • 12.5. Code Worldwide
        • 12.5.1. Business Overview
        • 12.5.2. Business Strategy
        • 12.5.3. Business SWOT Analysis
      • 12.6. Infor, Inc.
        • 12.6.1. Business Overview
        • 12.6.2. Business Strategy
        • 12.6.3. Business SWOT Analysis
      • 12.7. International Business Machines Corporation
        • 12.7.1. Business Overview
        • 12.7.2. Business Strategy
        • 12.7.3. Business SWOT Analysis
      • 12.8. Microsoft Corporation
        • 12.8.1. Business Overview
        • 12.8.2. Business Strategy
        • 12.8.3. Business SWOT Analysis
      • 12.9. North Plains Systems Corp.
        • 12.9.1. Business Overview
        • 12.9.2. Business Strategy
        • 12.9.3. Business SWOT Analysis
      • 12.10. Oracle Corporation
        • 12.10.1. Business Overview
        • 12.10.2. Business Strategy
        • 12.10.3. Business SWOT Analysis
      • 12.11. PTI Marketing Technologies, Inc.
        • 12.11.1. Business Overview
        • 12.11.2. Business Strategy
        • 12.11.3. Business SWOT Analysis
      • 12.12. SAP SE
        • 12.12.1. Business Overview
        • 12.12.2. Business Strategy
        • 12.12.3. Business SWOT Analysis
      • 12.13. SAS Institute, Inc.
        • 12.13.1. Business Overview
        • 12.13.2. Business Strategy
        • 12.13.3. Business SWOT Analysis
      • 12.14. Teradata Corporation
        • 12.14.1. Business Overview
        • 12.14.2. Business Strategy
        • 12.14.3. Business SWOT Analysis
      • 12.15. Workfront, Inc.
        • 12.15.1. Business Overview
        • 12.15.2. Business Strategy
        • 12.15.3. Business SWOT Analysis

      13. Appendix

      • 13.1. Top Reports
      • 13.2. Author Details

      LIST OF TABLES (57 TABLES)

        TABLE 1. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET RANKING, BY KEY PLAYER, 2017

          TABLE 2. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, 2016 - 2024 (USD MILLION)

            TABLE 3. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

              TABLE 4. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016 - 2024 (USD MILLION)

                TABLE 5. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)

                  TABLE 6. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END USER, 2016 - 2024 (USD MILLION)

                    TABLE 7. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                      TABLE 8. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                        TABLE 9. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY AEROSPACE & DEFENSE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                          TABLE 10. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                            TABLE 11. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                              TABLE 12. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                TABLE 13. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                  TABLE 14. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY EDUCATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                    TABLE 15. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ENERGY & UTILITIES, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                      TABLE 16. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                        TABLE 17. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                          TABLE 18. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INFORMATION TECHNOLOGY, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                            TABLE 19. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY MANUFACTURING, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                              TABLE 20. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                                TABLE 21. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY TELECOMMUNICATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                                  TABLE 22. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY TRAVEL & HOSPITALITY, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                                    TABLE 23. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ON-CLOUD, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                                      TABLE 24. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ON-PREMISES, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                                        TABLE 25. AMERICAS MARKETING RESOURCE MANAGEMENT MARKET SIZE, 2016 - 2024 (USD MILLION)

                                                          TABLE 26. AMERICAS MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016 - 2024 (USD MILLION)

                                                            TABLE 27. AMERICAS MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)

                                                              TABLE 28. AMERICAS MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END USER, 2016 - 2024 (USD MILLION)

                                                                TABLE 29. EUROPE, MIDDLE EAST & AFRICA MARKETING RESOURCE MANAGEMENT MARKET SIZE, 2016 - 2024 (USD MILLION)

                                                                  TABLE 30. EUROPE, MIDDLE EAST & AFRICA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016 - 2024 (USD MILLION)

                                                                    TABLE 31. EUROPE, MIDDLE EAST & AFRICA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)

                                                                      TABLE 32. EUROPE, MIDDLE EAST & AFRICA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END USER, 2016 - 2024 (USD MILLION)

                                                                        TABLE 33. ASIA-PACIFIC MARKETING RESOURCE MANAGEMENT MARKET SIZE, 2016 - 2024 (USD MILLION)

                                                                          TABLE 34. ASIA-PACIFIC MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016 - 2024 (USD MILLION)

                                                                            TABLE 35. ASIA-PACIFIC MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)

                                                                              TABLE 36. ASIA-PACIFIC MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END USER, 2016 - 2024 (USD MILLION)

                                                                                TABLE 37. 360IRESEARCH SCORES FOR FOREFRONT IN MARKETING RESOURCE MANAGEMENT MARKET

                                                                                  TABLE 38. 360IRESEARCH SCORES FOR PATHFINDERS IN MARKETING RESOURCE MANAGEMENT MARKET

                                                                                    TABLE 39. 360IRESEARCH SCORES FOR NICHE IN MARKETING RESOURCE MANAGEMENT MARKET

                                                                                      TABLE 40. 360IRESEARCH SCORES FOR VITAL IN MARKETING RESOURCE MANAGEMENT MARKET

                                                                                        TABLE 41. 360IRESEARCH FPNV POSITIONING MATRIX BUSINESS STRATEGY FOR MARKETING RESOURCE MANAGEMENT MARKET

                                                                                          TABLE 42. 360IRESEARCH FPNV POSITIONING MATRIX PRODUCT SATISFACTION FOR MARKETING RESOURCE MANAGEMENT MARKET

                                                                                            TABLE 43. COMPETITIVE NEWS FEED ANALYSIS FOR ADOBE INC. IN MARKETING RESOURCE MANAGEMENT MARKET

                                                                                              TABLE 44. COMPETITIVE NEWS FEED ANALYSIS FOR BRANDSYSTEMS AB IN MARKETING RESOURCE MANAGEMENT MARKET

                                                                                                TABLE 45. COMPETITIVE NEWS FEED ANALYSIS FOR BRANDMAKER GMBH IN MARKETING RESOURCE MANAGEMENT MARKET

                                                                                                  TABLE 46. COMPETITIVE NEWS FEED ANALYSIS FOR CAPITAL ID B.V. IN MARKETING RESOURCE MANAGEMENT MARKET

                                                                                                    TABLE 47. COMPETITIVE NEWS FEED ANALYSIS FOR CODE WORLDWIDE IN MARKETING RESOURCE MANAGEMENT MARKET

                                                                                                      TABLE 48. COMPETITIVE NEWS FEED ANALYSIS FOR INFOR, INC. IN MARKETING RESOURCE MANAGEMENT MARKET

                                                                                                        TABLE 49. COMPETITIVE NEWS FEED ANALYSIS FOR INTERNATIONAL BUSINESS MACHINES CORPORATION IN MARKETING RESOURCE MANAGEMENT MARKET

                                                                                                          TABLE 50. COMPETITIVE NEWS FEED ANALYSIS FOR MICROSOFT CORPORATION IN MARKETING RESOURCE MANAGEMENT MARKET

                                                                                                            TABLE 51. COMPETITIVE NEWS FEED ANALYSIS FOR NORTH PLAINS SYSTEMS CORP. IN MARKETING RESOURCE MANAGEMENT MARKET

                                                                                                              TABLE 52. COMPETITIVE NEWS FEED ANALYSIS FOR ORACLE CORPORATION IN MARKETING RESOURCE MANAGEMENT MARKET

                                                                                                                TABLE 53. COMPETITIVE NEWS FEED ANALYSIS FOR PTI MARKETING TECHNOLOGIES, INC. IN MARKETING RESOURCE MANAGEMENT MARKET

                                                                                                                  TABLE 54. COMPETITIVE NEWS FEED ANALYSIS FOR SAP SE IN MARKETING RESOURCE MANAGEMENT MARKET

                                                                                                                    TABLE 55. COMPETITIVE NEWS FEED ANALYSIS FOR SAS INSTITUTE, INC. IN MARKETING RESOURCE MANAGEMENT MARKET

                                                                                                                      TABLE 56. COMPETITIVE NEWS FEED ANALYSIS FOR TERADATA CORPORATION IN MARKETING RESOURCE MANAGEMENT MARKET

                                                                                                                        TABLE 57. COMPETITIVE NEWS FEED ANALYSIS FOR WORKFRONT, INC. IN MARKETING RESOURCE MANAGEMENT MARKET

                                                                                                                          LIST OF FIGURES (74 TABLES)

                                                                                                                            FIGURE 1. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET: YEARS CONSIDERED FOR THE STUDY

                                                                                                                              FIGURE 2. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET: KEY RESEARCH METHODOLOGY

                                                                                                                                FIGURE 3. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET: KEY RESEARCH INSTRUMENTS

                                                                                                                                  FIGURE 4. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET: KEY SECONDARY INSTRUMENT SOURCES

                                                                                                                                    FIGURE 5. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET: KEY POTENTIAL RESPONDENTS

                                                                                                                                      FIGURE 6. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET: KEY BREAKDOWN OF PRIMARY INSTRUMENT

                                                                                                                                        FIGURE 7. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET: KEY RESEARCH APPROACHES

                                                                                                                                          FIGURE 8. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET: KEY DATA TRIANGULATION

                                                                                                                                            FIGURE 9. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET: KEY RESEARCH ASSUMPTIONS

                                                                                                                                              FIGURE 10. MARKETING RESOURCE MANAGEMENT MARKET: KEY MARKET CONNECTIVITY

                                                                                                                                                FIGURE 11. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SHARE, BY GEOGRAPHY, 2017 (%)

                                                                                                                                                  FIGURE 12. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SHARE, BY COMPONENT, 2017 (%)

                                                                                                                                                    FIGURE 13. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SHARE, BY INDUSTRY, 2017 (%)

                                                                                                                                                      FIGURE 14. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SHARE, BY END USER, 2017 (%)

                                                                                                                                                        FIGURE 15. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET: KEY MARKET DYNAMICS

                                                                                                                                                          FIGURE 16. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, 2016 - 2024 (USD MILLION)

                                                                                                                                                            FIGURE 17. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                              FIGURE 18. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET OPPORTUNITY ANALYSIS, BY GEOGRAPHY, 2024 (USD MILLION)

                                                                                                                                                                FIGURE 19. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2017 (USD MILLION)

                                                                                                                                                                  FIGURE 20. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET OPPORTUNITY ANALYSIS, BY COMPONENT, 2024 (USD MILLION)

                                                                                                                                                                    FIGURE 21. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2017 (USD MILLION)

                                                                                                                                                                      FIGURE 22. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET OPPORTUNITY ANALYSIS, BY INDUSTRY, 2024 (USD MILLION)

                                                                                                                                                                        FIGURE 23. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END USER, 2017 (USD MILLION)

                                                                                                                                                                          FIGURE 24. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET OPPORTUNITY ANALYSIS, BY END USER, 2024 (USD MILLION)

                                                                                                                                                                            FIGURE 25. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                              FIGURE 26. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                FIGURE 27. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                  FIGURE 28. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                    FIGURE 29. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY AEROSPACE & DEFENSE, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                      FIGURE 30. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY AEROSPACE & DEFENSE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                        FIGURE 31. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                          FIGURE 32. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                            FIGURE 33. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                              FIGURE 34. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                FIGURE 35. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                                  FIGURE 36. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                    FIGURE 37. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                                      FIGURE 38. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                        FIGURE 39. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY EDUCATION, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                                          FIGURE 40. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY EDUCATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                            FIGURE 41. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ENERGY & UTILITIES, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                                              FIGURE 42. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ENERGY & UTILITIES, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                FIGURE 43. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                                                  FIGURE 44. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                    FIGURE 45. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                                                      FIGURE 46. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                        FIGURE 47. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INFORMATION TECHNOLOGY, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                                                          FIGURE 48. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INFORMATION TECHNOLOGY, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                            FIGURE 49. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY MANUFACTURING, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                                                              FIGURE 50. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY MANUFACTURING, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                                FIGURE 51. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                                                                  FIGURE 52. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                                    FIGURE 53. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY TELECOMMUNICATION, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                                                                      FIGURE 54. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY TELECOMMUNICATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                                        FIGURE 55. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY TRAVEL & HOSPITALITY, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                                                                          FIGURE 56. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY TRAVEL & HOSPITALITY, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                                            FIGURE 57. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ON-CLOUD, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                                                                              FIGURE 58. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ON-CLOUD, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                                                FIGURE 59. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ON-PREMISES, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                                                                                  FIGURE 60. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ON-PREMISES, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                                                    FIGURE 61. AMERICAS MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                                                      FIGURE 62. UNITED STATES MARKETING RESOURCE MANAGEMENT MARKET SIZE, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                                                        FIGURE 63. EUROPE, MIDDLE EAST & AFRICA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                                                          FIGURE 64. UNITED KINGDOM MARKETING RESOURCE MANAGEMENT MARKET SIZE, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                                                            FIGURE 65. GERMANY MARKETING RESOURCE MANAGEMENT MARKET SIZE, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                                                              FIGURE 66. SAUDI ARABIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                                                                FIGURE 67. ASIA-PACIFIC MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                                                                  FIGURE 68. CHINA MARKETING RESOURCE MANAGEMENT MARKET SIZE, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                                                                    FIGURE 69. JAPAN MARKETING RESOURCE MANAGEMENT MARKET SIZE, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                                                                      FIGURE 70. INDIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                                                                        FIGURE 71. 360IRESEARCH FPNV POSITIONING MATRIX FOR MARKETING RESOURCE MANAGEMENT MARKET

                                                                                                                                                                                                                                                                          FIGURE 72. COMPETITIVE NEWS FEED ANALYSIS IN GLOBAL MARKETING RESOURCE MANAGEMENT MARKET, BY NEWS TYPE

                                                                                                                                                                                                                                                                            FIGURE 73. COMPETITIVE NEWS FEED ANALYSIS IN GLOBAL MARKETING RESOURCE MANAGEMENT MARKET, BY COMPANY

                                                                                                                                                                                                                                                                              FIGURE 74. COMPETITIVE NEWS FEED ANALYSIS IN GLOBAL MARKETING RESOURCE MANAGEMENT MARKET, BY YEAR

                                                                                                                                                                                                                                                                              “Significant importance of marketing activities in business growth is one of the factors largely attributing to the growth of marketing resource management market globally”

                                                                                                                                                                                                                                                                              The global marketing resource management market is expected to grow from USD 5,208.47 million 2017 to USD 11,325.57 million by the end of 2024, at a Compound Annual Growth Rate (CAGR) of 11.74%.

                                                                                                                                                                                                                                                                              Market Segmentation & Coverage: The report on global marketing resource management market identifies key attributes about the customer to define the potential market and identify different needs across the industry. Understanding the economies and geographies of the potential customer group can help to gain business acumen for better strategic decision making. Our market coverage across different industry verticals reveals the hidden truth about the strategies adopted by the players in different verticals and help the organization to decide target audience. This report gives you the composite view of sub-markets coupled with comprehensive industry coverage and provides you with the right way of accounting factors such as norms & regulations, culture, to make right coverage strategy for your market plan.This research report categorizes the global marketing resource management market to forecast the revenues and analyze the trends in each of the following sub-markets:

                                                                                                                                                                                                                                                                              Based on Component
                                                                                                                                                                                                                                                                              1. Services
                                                                                                                                                                                                                                                                              2. Solution

                                                                                                                                                                                                                                                                              Based on Industry
                                                                                                                                                                                                                                                                              1. Aerospace & Defense
                                                                                                                                                                                                                                                                              2. Automotive & Transportation
                                                                                                                                                                                                                                                                              3. Banking, Financial Services & Insurance
                                                                                                                                                                                                                                                                              4. Building, Construction & Real Estate
                                                                                                                                                                                                                                                                              5. Consumer Goods & Retail
                                                                                                                                                                                                                                                                              6. Education
                                                                                                                                                                                                                                                                              7. Energy & Utilities
                                                                                                                                                                                                                                                                              8. Government & Public Sector
                                                                                                                                                                                                                                                                              9. Healthcare & Life Sciences
                                                                                                                                                                                                                                                                              10. Information Technology
                                                                                                                                                                                                                                                                              11. Manufacturing
                                                                                                                                                                                                                                                                              12. Media & Entertainment
                                                                                                                                                                                                                                                                              13. Telecommunication
                                                                                                                                                                                                                                                                              14. Travel & Hospitality

                                                                                                                                                                                                                                                                              Based on End User
                                                                                                                                                                                                                                                                              1. On-Cloud
                                                                                                                                                                                                                                                                              2. On-Premises

                                                                                                                                                                                                                                                                              Based on Geography
                                                                                                                                                                                                                                                                              1. Americas (United States)
                                                                                                                                                                                                                                                                              2. Europe, Middle East & Africa (United Kingdom, Germany, and Saudi Arabia)
                                                                                                                                                                                                                                                                              3. Asia-Pacific (China, Japan, and India)

                                                                                                                                                                                                                                                                              Company Usability Profiles:
                                                                                                                                                                                                                                                                              The marketing resource management market research report provides the company usability profiles and analyze the business overview, business product offering, SWOT analysis, and business strategy of the following company:
                                                                                                                                                                                                                                                                              1. Adobe Inc.
                                                                                                                                                                                                                                                                              2. BrandSystems AB
                                                                                                                                                                                                                                                                              3. Brandmaker GmbH
                                                                                                                                                                                                                                                                              4. Capital ID B.V.
                                                                                                                                                                                                                                                                              5. Code Worldwide
                                                                                                                                                                                                                                                                              6. Infor, Inc.
                                                                                                                                                                                                                                                                              7. International Business Machines Corporation
                                                                                                                                                                                                                                                                              8. Microsoft Corporation
                                                                                                                                                                                                                                                                              9. North Plains Systems Corp.
                                                                                                                                                                                                                                                                              10. Oracle Corporation
                                                                                                                                                                                                                                                                              11. PTI Marketing Technologies, Inc.
                                                                                                                                                                                                                                                                              12. SAP SE
                                                                                                                                                                                                                                                                              13. SAS Institute, Inc.
                                                                                                                                                                                                                                                                              14. Teradata Corporation
                                                                                                                                                                                                                                                                              15. Workfront, Inc.

                                                                                                                                                                                                                                                                              Research Methodology:
                                                                                                                                                                                                                                                                              Our market forecasting is based on a market model derived from market connectivity, dynamics, and identified influential factors around which assumptions about the market are made. These assumptions are enlightened by fact-bases, put by primary and secondary research instruments, regressive analysis and an extensive connect with industry people. Market forecasting derived from in-depth understanding attained from future market spending patterns provides quantified insight to support your decision-making process. The interview is recorded, and the information gathered in put on the drawing board with the information collected through secondary research.

                                                                                                                                                                                                                                                                              Reasons to Buy:
                                                                                                                                                                                                                                                                              1. To comprehensively understand of the marketing resource management market with respect to major influencing factor such as drivers, restraints, opportunities and challenges
                                                                                                                                                                                                                                                                              2. To strategically analyze each vertical and geographic sub-segment in the marketing resource management market and its individual growth and its impact towards the growth of overall market
                                                                                                                                                                                                                                                                              3. To position selected vendors in 360iResearch FPNV Positioning Matrix for the marketing resource management market to uncover a competitive landscape based on business strategy and product satisfaction


                                                                                                                                                                                                                                                                              Summary:
                                                                                                                                                                                                                                                                              Get latest Market Research Reports on Marketing Resource Management (MRM). Industry analysis & Market Report on Marketing Resource Management (MRM) is a syndicated market report, published as The global marketing resource management market is expected to grow from USD 5,208.47 million 2017 to USD 11,325.57 million by the end of 2024, at a CAGR of 11.74%.. It is complete Research Study and Industry Analysis of Marketing Resource Management (MRM) market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.


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