Report Detail

The global marketing cloud platform market is expected to grow from USD 4,259.68 million 2017 to USD 10,631.68 million by the end of 2024, at a CAGR of 13.96%.

Table of Contents

    1. Preface

    • 1.1. Objectives of the Study
    • 1.2. Market Segmentation & Coverage
    • 1.3. Years Considered for the Study
    • 1.4. Currency & Pricing
    • 1.5. Stakeholders

    2. Research & Forecasting

    • 2.1. Research Methodology
      • 2.1.1. Research Instruments
        • 2.1.1.1. Secondary Instrument
        • 2.1.1.2. Primary Instrument
      • 2.1.2. Research Approaches
        • 2.1.2.1. Bottom-up Approach
        • 2.1.2.2. Top-down Approach
      • 2.1.3. Research Reliability & Validity
      • 2.1.4. Research Assumptions
      • 2.1.5. Vendor Inclusion Criteria
    • 2.2. Forecasting Methodology
      • 2.2.1. Methodology for Market Estimation & Forecasting
      • 2.2.2. Significance and Importance of the Market Estimation & Forecasting

    3. Executive Summary

    • 3.1. Market Snapshot
    • 3.2. Market Dynamics
    • 3.3. Competitive Analysis

    4. Premium Insight

    • 4.1. Market Connectivity
    • 4.2. Market Data Feed
    • 4.3. Market Dynamics
      • 4.3.1. Drivers
        • 4.3.1.1. Growing volume of data
        • 4.3.1.2. Growing need for content marketing such as videos, articles, infographics, and emails
        • 4.3.1.3. Increased use of social media marketing and marketing automation
        • 4.3.1.4. Growing need for improved customer digital experience
      • 4.3.2. Restraints
        • 4.3.2.1. Data privacy and security concerns
        • 4.3.2.2. Bandwidth and connectivity issues
      • 4.3.3. Opportunities
        • 4.3.3.1. Increased adoption of analytics in marketing cloud platform
        • 4.3.3.2. Emergence of mobile marketing platform
      • 4.3.4. Challenges
        • 4.3.4.1. System integration issues
        • 4.3.4.2. High initial cost of marketing cloud platform
    • 4.4. Porter’s Five Forces Analysis
      • 4.4.1. Threat of New Entrants
      • 4.4.2. Threat of Substitutes
      • 4.4.3. Bargaining Power of Customers
      • 4.4.4. Bargaining Power of Suppliers
      • 4.4.5. Industry Rivalry

    5. Industry Trends

    • 5.1. Adoption of Location-Based Marketing

    6. Global Marketing Cloud Platform Market, by Type

    • 6.1. B2B
      • 6.1.1. Overview
      • 6.1.2. Market Sizing & Forecasting
    • 6.2. B2C
      • 6.2.1. Overview
      • 6.2.2. Market Sizing & Forecasting

    7. Global Marketing Cloud Platform Market, by Industry

    • 7.1. Aerospace & Defense
      • 7.1.1. Overview
      • 7.1.2. Market Sizing & Forecasting
    • 7.2. Automotive & Transportation
      • 7.2.1. Overview
      • 7.2.2. Market Sizing & Forecasting
    • 7.3. Banking, Financial Services & Insurance
      • 7.3.1. Overview
      • 7.3.2. Market Sizing & Forecasting
    • 7.4. Building, Construction & Real Estate
      • 7.4.1. Overview
      • 7.4.2. Market Sizing & Forecasting
    • 7.5. Consumer Goods & Retail
      • 7.5.1. Overview
      • 7.5.2. Market Sizing & Forecasting
    • 7.6. Education
      • 7.6.1. Overview
      • 7.6.2. Market Sizing & Forecasting
    • 7.7. Energy & Utilities
      • 7.7.1. Overview
      • 7.7.2. Market Sizing & Forecasting
    • 7.8. Government & Public Sector
      • 7.8.1. Overview
      • 7.8.2. Market Sizing & Forecasting
    • 7.9. Healthcare & Life Sciences
      • 7.9.1. Overview
      • 7.9.2. Market Sizing & Forecasting
    • 7.10. Information Technology
      • 7.10.1. Overview
      • 7.10.2. Market Sizing & Forecasting
    • 7.11. Manufacturing
      • 7.11.1. Overview
      • 7.11.2. Market Sizing & Forecasting
    • 7.12. Media & Entertainment
      • 7.12.1. Overview
      • 7.12.2. Market Sizing & Forecasting
    • 7.13. Telecommunication
      • 7.13.1. Overview
      • 7.13.2. Market Sizing & Forecasting
    • 7.14. Travel & Hospitality
      • 7.14.1. Overview
      • 7.14.2. Market Sizing & Forecasting

    8. Global Marketing Cloud Platform Market, by Geography

    • 8.1. Americas
      • 8.1.1. Overview
      • 8.1.2. Market Sizing & Forecasting
      • 8.1.3. United States
    • 8.2. Europe, Middle East & Africa
      • 8.2.1. Overview
      • 8.2.2. Market Sizing & Forecasting
      • 8.2.3. United Kingdom
      • 8.2.4. Germany
      • 8.2.5. Saudi Arabia
    • 8.3. Asia-Pacific
      • 8.3.1. Overview
      • 8.3.2. Market Sizing & Forecasting
      • 8.3.3. China
      • 8.3.4. Japan
      • 8.3.5. India

    9. 360iResearch FPNV Positioning Matrix

    • 9.1. 360iResearch Scores
      • 9.1.1. Forefront
      • 9.1.2. Pathfinders
      • 9.1.3. Niche
      • 9.1.4. Vital
    • 9.2. Business Strategy
    • 9.3. Product Satisfaction

    10. Competitive News Feed Analysis

      11. Company Usability Profiles

      • 11.1. Act-On Software
        • 11.1.1. Business Overview
        • 11.1.2. Business Strategy
        • 11.1.3. Business SWOT Analysis
      • 11.2. Adobe Systems Incorporated
        • 11.2.1. Business Overview
        • 11.2.2. Business Strategy
        • 11.2.3. Business SWOT Analysis
      • 11.3. Cision AB
        • 11.3.1. Business Overview
        • 11.3.2. Business Strategy
        • 11.3.3. Business SWOT Analysis
      • 11.4. Etrigue Corporation
        • 11.4.1. Business Overview
        • 11.4.2. Business Strategy
        • 11.4.3. Business SWOT Analysis
      • 11.5. GreenRope
        • 11.5.1. Business Overview
        • 11.5.2. Business Strategy
        • 11.5.3. Business SWOT Analysis
      • 11.6. Hatchbuck
        • 11.6.1. Business Overview
        • 11.6.2. Business Strategy
        • 11.6.3. Business SWOT Analysis
      • 11.7. Hubspot
        • 11.7.1. Business Overview
        • 11.7.2. Business Strategy
        • 11.7.3. Business SWOT Analysis
      • 11.8. Infusionsoft
        • 11.8.1. Business Overview
        • 11.8.2. Business Strategy
        • 11.8.3. Business SWOT Analysis
      • 11.9. International Business Machines Corporation
        • 11.9.1. Business Overview
        • 11.9.2. Business Strategy
        • 11.9.3. Business SWOT Analysis
      • 11.10. Leadsquared
        • 11.10.1. Business Overview
        • 11.10.2. Business Strategy
        • 11.10.3. Business SWOT Analysis
      • 11.11. Oracle Corporation
        • 11.11.1. Business Overview
        • 11.11.2. Business Strategy
        • 11.11.3. Business SWOT Analysis
      • 11.12. Salesforce.com
        • 11.12.1. Business Overview
        • 11.12.2. Business Strategy
        • 11.12.3. Business SWOT Analysis
      • 11.13. Salesfusion
        • 11.13.1. Business Overview
        • 11.13.2. Business Strategy
        • 11.13.3. Business SWOT Analysis
      • 11.14. eTrigue
        • 11.14.1. Business Overview
        • 11.14.2. Business Strategy
        • 11.14.3. Business SWOT Analysis

      12. Appendix

      • 12.1. Top Reports
      • 12.2. Author Details

      LIST OF TABLES (50 TABLES)

        TABLE 1. GLOBAL MARKETING CLOUD PLATFORM MARKET RANKING, BY KEY PLAYER, 2017

          TABLE 2. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, 2016 - 2024 (USD MILLION)

            TABLE 3. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

              TABLE 4. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2016 - 2024 (USD MILLION)

                TABLE 5. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)

                  TABLE 6. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY B2B, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                    TABLE 7. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY B2C, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                      TABLE 8. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY AEROSPACE & DEFENSE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                        TABLE 9. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                          TABLE 10. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                            TABLE 11. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                              TABLE 12. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                TABLE 13. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY EDUCATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                  TABLE 14. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY ENERGY & UTILITIES, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                    TABLE 15. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                      TABLE 16. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                        TABLE 17. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY INFORMATION TECHNOLOGY, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                          TABLE 18. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY MANUFACTURING, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                            TABLE 19. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                              TABLE 20. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TELECOMMUNICATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                                TABLE 21. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TRAVEL & HOSPITALITY, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

                                                  TABLE 22. AMERICAS MARKETING CLOUD PLATFORM MARKET SIZE, 2016 - 2024 (USD MILLION)

                                                    TABLE 23. AMERICAS MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2016 - 2024 (USD MILLION)

                                                      TABLE 24. AMERICAS MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)

                                                        TABLE 25. EUROPE, MIDDLE EAST & AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, 2016 - 2024 (USD MILLION)

                                                          TABLE 26. EUROPE, MIDDLE EAST & AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2016 - 2024 (USD MILLION)

                                                            TABLE 27. EUROPE, MIDDLE EAST & AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)

                                                              TABLE 28. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET SIZE, 2016 - 2024 (USD MILLION)

                                                                TABLE 29. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2016 - 2024 (USD MILLION)

                                                                  TABLE 30. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)

                                                                    TABLE 31. 360IRESEARCH SCORES FOR FOREFRONT IN MARKETING CLOUD PLATFORM MARKET

                                                                      TABLE 32. 360IRESEARCH SCORES FOR PATHFINDERS IN MARKETING CLOUD PLATFORM MARKET

                                                                        TABLE 33. 360IRESEARCH SCORES FOR NICHE IN MARKETING CLOUD PLATFORM MARKET

                                                                          TABLE 34. 360IRESEARCH SCORES FOR VITAL IN MARKETING CLOUD PLATFORM MARKET

                                                                            TABLE 35. 360IRESEARCH FPNV POSITIONING MATRIX BUSINESS STRATEGY FOR MARKETING CLOUD PLATFORM MARKET

                                                                              TABLE 36. 360IRESEARCH FPNV POSITIONING MATRIX PRODUCT SATISFACTION FOR MARKETING CLOUD PLATFORM MARKET

                                                                                TABLE 37. COMPETITIVE NEWS FEED ANALYSIS FOR ACT-ON SOFTWARE IN MARKETING CLOUD PLATFORM MARKET

                                                                                  TABLE 38. COMPETITIVE NEWS FEED ANALYSIS FOR ADOBE SYSTEMS INCORPORATED IN MARKETING CLOUD PLATFORM MARKET

                                                                                    TABLE 39. COMPETITIVE NEWS FEED ANALYSIS FOR CISION AB IN MARKETING CLOUD PLATFORM MARKET

                                                                                      TABLE 40. COMPETITIVE NEWS FEED ANALYSIS FOR ETRIGUE CORPORATION IN MARKETING CLOUD PLATFORM MARKET

                                                                                        TABLE 41. COMPETITIVE NEWS FEED ANALYSIS FOR GREENROPE IN MARKETING CLOUD PLATFORM MARKET

                                                                                          TABLE 42. COMPETITIVE NEWS FEED ANALYSIS FOR HATCHBUCK IN MARKETING CLOUD PLATFORM MARKET

                                                                                            TABLE 43. COMPETITIVE NEWS FEED ANALYSIS FOR HUBSPOT IN MARKETING CLOUD PLATFORM MARKET

                                                                                              TABLE 44. COMPETITIVE NEWS FEED ANALYSIS FOR INFUSIONSOFT IN MARKETING CLOUD PLATFORM MARKET

                                                                                                TABLE 45. COMPETITIVE NEWS FEED ANALYSIS FOR INTERNATIONAL BUSINESS MACHINES CORPORATION IN MARKETING CLOUD PLATFORM MARKET

                                                                                                  TABLE 46. COMPETITIVE NEWS FEED ANALYSIS FOR LEADSQUARED IN MARKETING CLOUD PLATFORM MARKET

                                                                                                    TABLE 47. COMPETITIVE NEWS FEED ANALYSIS FOR ORACLE CORPORATION IN MARKETING CLOUD PLATFORM MARKET

                                                                                                      TABLE 48. COMPETITIVE NEWS FEED ANALYSIS FOR SALESFORCE.COM IN MARKETING CLOUD PLATFORM MARKET

                                                                                                        TABLE 49. COMPETITIVE NEWS FEED ANALYSIS FOR SALESFUSION IN MARKETING CLOUD PLATFORM MARKET

                                                                                                          TABLE 50. COMPETITIVE NEWS FEED ANALYSIS FOR ETRIGUE IN MARKETING CLOUD PLATFORM MARKET

                                                                                                            LIST OF FIGURES (67 TABLES)

                                                                                                              FIGURE 1. GLOBAL MARKETING CLOUD PLATFORM MARKET: YEARS CONSIDERED FOR THE STUDY

                                                                                                                FIGURE 2. GLOBAL MARKETING CLOUD PLATFORM MARKET: KEY RESEARCH METHODOLOGY

                                                                                                                  FIGURE 3. GLOBAL MARKETING CLOUD PLATFORM MARKET: KEY RESEARCH INSTRUMENTS

                                                                                                                    FIGURE 4. GLOBAL MARKETING CLOUD PLATFORM MARKET: KEY SECONDARY INSTRUMENT SOURCES

                                                                                                                      FIGURE 5. GLOBAL MARKETING CLOUD PLATFORM MARKET: KEY POTENTIAL RESPONDENTS

                                                                                                                        FIGURE 6. GLOBAL MARKETING CLOUD PLATFORM MARKET: KEY BREAKDOWN OF PRIMARY INSTRUMENT

                                                                                                                          FIGURE 7. GLOBAL MARKETING CLOUD PLATFORM MARKET: KEY RESEARCH APPROACHES

                                                                                                                            FIGURE 8. GLOBAL MARKETING CLOUD PLATFORM MARKET: KEY DATA TRIANGULATION

                                                                                                                              FIGURE 9. GLOBAL MARKETING CLOUD PLATFORM MARKET: KEY RESEARCH ASSUMPTIONS

                                                                                                                                FIGURE 10. MARKETING CLOUD PLATFORM MARKET: KEY MARKET CONNECTIVITY

                                                                                                                                  FIGURE 11. GLOBAL MARKETING CLOUD PLATFORM MARKET SHARE, BY GEOGRAPHY, 2017 (%)

                                                                                                                                    FIGURE 12. GLOBAL MARKETING CLOUD PLATFORM MARKET SHARE, BY TYPE, 2017 (%)

                                                                                                                                      FIGURE 13. GLOBAL MARKETING CLOUD PLATFORM MARKET SHARE, BY INDUSTRY, 2017 (%)

                                                                                                                                        FIGURE 14. GLOBAL MARKETING CLOUD PLATFORM MARKET: KEY MARKET DYNAMICS

                                                                                                                                          FIGURE 15. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, 2016 - 2024 (USD MILLION)

                                                                                                                                            FIGURE 16. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                              FIGURE 17. GLOBAL MARKETING CLOUD PLATFORM MARKET OPPORTUNITY ANALYSIS, BY GEOGRAPHY, 2024 (USD MILLION)

                                                                                                                                                FIGURE 18. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2017 (USD MILLION)

                                                                                                                                                  FIGURE 19. GLOBAL MARKETING CLOUD PLATFORM MARKET OPPORTUNITY ANALYSIS, BY TYPE, 2024 (USD MILLION)

                                                                                                                                                    FIGURE 20. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2017 (USD MILLION)

                                                                                                                                                      FIGURE 21. GLOBAL MARKETING CLOUD PLATFORM MARKET OPPORTUNITY ANALYSIS, BY INDUSTRY, 2024 (USD MILLION)

                                                                                                                                                        FIGURE 22. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY B2B, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                          FIGURE 23. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY B2B, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                            FIGURE 24. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY B2C, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                              FIGURE 25. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY B2C, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                FIGURE 26. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY AEROSPACE & DEFENSE, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                  FIGURE 27. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY AEROSPACE & DEFENSE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                    FIGURE 28. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                      FIGURE 29. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                        FIGURE 30. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                          FIGURE 31. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                            FIGURE 32. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                              FIGURE 33. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                FIGURE 34. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                  FIGURE 35. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                    FIGURE 36. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY EDUCATION, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                      FIGURE 37. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY EDUCATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                        FIGURE 38. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY ENERGY & UTILITIES, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                          FIGURE 39. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY ENERGY & UTILITIES, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                            FIGURE 40. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                              FIGURE 41. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                FIGURE 42. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                                  FIGURE 43. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                    FIGURE 44. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY INFORMATION TECHNOLOGY, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                                      FIGURE 45. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY INFORMATION TECHNOLOGY, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                        FIGURE 46. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY MANUFACTURING, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                                          FIGURE 47. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY MANUFACTURING, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                            FIGURE 48. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                                              FIGURE 49. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                FIGURE 50. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TELECOMMUNICATION, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                                                  FIGURE 51. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TELECOMMUNICATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                    FIGURE 52. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TRAVEL & HOSPITALITY, BY GEOGRAPHY, 2017 (USD MILLION)

                                                                                                                                                                                                                      FIGURE 53. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TRAVEL & HOSPITALITY, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                        FIGURE 54. AMERICAS MARKETING CLOUD PLATFORM MARKET SIZE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                          FIGURE 55. UNITED STATES MARKETING CLOUD PLATFORM MARKET SIZE, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                            FIGURE 56. EUROPE, MIDDLE EAST & AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                              FIGURE 57. UNITED KINGDOM MARKETING CLOUD PLATFORM MARKET SIZE, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                                FIGURE 58. GERMANY MARKETING CLOUD PLATFORM MARKET SIZE, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                                  FIGURE 59. SAUDI ARABIA MARKETING CLOUD PLATFORM MARKET SIZE, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                                    FIGURE 60. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET SIZE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                                      FIGURE 61. CHINA MARKETING CLOUD PLATFORM MARKET SIZE, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                                        FIGURE 62. JAPAN MARKETING CLOUD PLATFORM MARKET SIZE, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                                          FIGURE 63. INDIA MARKETING CLOUD PLATFORM MARKET SIZE, 2017 VS 2024 (USD MILLION)

                                                                                                                                                                                                                                            FIGURE 64. 360IRESEARCH FPNV POSITIONING MATRIX FOR MARKETING CLOUD PLATFORM MARKET

                                                                                                                                                                                                                                              FIGURE 65. COMPETITIVE NEWS FEED ANALYSIS IN GLOBAL MARKETING CLOUD PLATFORM MARKET, BY NEWS TYPE

                                                                                                                                                                                                                                                FIGURE 66. COMPETITIVE NEWS FEED ANALYSIS IN GLOBAL MARKETING CLOUD PLATFORM MARKET, BY COMPANY

                                                                                                                                                                                                                                                  FIGURE 67. COMPETITIVE NEWS FEED ANALYSIS IN GLOBAL MARKETING CLOUD PLATFORM MARKET, BY YEAR

                                                                                                                                                                                                                                                  “Growing volume of data is one of the factors largely attributing to the growth of marketing cloud platform market globally”

                                                                                                                                                                                                                                                  The global marketing cloud platform market is expected to grow from USD 4,259.68 million 2017 to USD 10,631.68 million by the end of 2024, at a Compound Annual Growth Rate (CAGR) of 13.96%.

                                                                                                                                                                                                                                                  Market Segmentation & Coverage: The report on global marketing cloud platform market identifies key attributes about the customer to define the potential market and identify different needs across the industry. Understanding the economies and geographies of the potential customer group can help to gain business acumen for better strategic decision making. Our market coverage across different industry verticals reveals the hidden truth about the strategies adopted by the players in different verticals and help the organization to decide target audience. This report gives you the composite view of sub-markets coupled with comprehensive industry coverage and provides you with the right way of accounting factors such as norms & regulations, culture, to make right coverage strategy for your market plan.This research report categorizes the global marketing cloud platform market to forecast the revenues and analyze the trends in each of the following sub-markets:

                                                                                                                                                                                                                                                  Based on Type
                                                                                                                                                                                                                                                  1. B2B
                                                                                                                                                                                                                                                  2. B2C

                                                                                                                                                                                                                                                  Based on Industry
                                                                                                                                                                                                                                                  1. Aerospace & Defense
                                                                                                                                                                                                                                                  2. Automotive & Transportation
                                                                                                                                                                                                                                                  3. Banking, Financial Services & Insurance
                                                                                                                                                                                                                                                  4. Building, Construction & Real Estate
                                                                                                                                                                                                                                                  5. Consumer Goods & Retail
                                                                                                                                                                                                                                                  6. Education
                                                                                                                                                                                                                                                  7. Energy & Utilities
                                                                                                                                                                                                                                                  8. Government & Public Sector
                                                                                                                                                                                                                                                  9. Healthcare & Life Sciences
                                                                                                                                                                                                                                                  10. Information Technology
                                                                                                                                                                                                                                                  11. Manufacturing
                                                                                                                                                                                                                                                  12. Media & Entertainment
                                                                                                                                                                                                                                                  13. Telecommunication
                                                                                                                                                                                                                                                  14. Travel & Hospitality

                                                                                                                                                                                                                                                  Based on Geography
                                                                                                                                                                                                                                                  1. Americas (United States)
                                                                                                                                                                                                                                                  2. Europe, Middle East & Africa (United Kingdom, Germany, and Saudi Arabia)
                                                                                                                                                                                                                                                  3. Asia-Pacific (China, Japan, and India)

                                                                                                                                                                                                                                                  Company Usability Profiles:
                                                                                                                                                                                                                                                  The marketing cloud platform market research report provides the company usability profiles and analyze the business overview, business product offering, SWOT analysis, and business strategy of the following company:
                                                                                                                                                                                                                                                  1. Act-On Software
                                                                                                                                                                                                                                                  2. Adobe Systems Incorporated
                                                                                                                                                                                                                                                  3. Cision AB
                                                                                                                                                                                                                                                  4. Etrigue Corporation
                                                                                                                                                                                                                                                  5. GreenRope
                                                                                                                                                                                                                                                  6. Hatchbuck
                                                                                                                                                                                                                                                  7. Hubspot
                                                                                                                                                                                                                                                  8. Infusionsoft
                                                                                                                                                                                                                                                  9. International Business Machines Corporation
                                                                                                                                                                                                                                                  10. Leadsquared
                                                                                                                                                                                                                                                  11. Oracle Corporation
                                                                                                                                                                                                                                                  12. Salesforce.com
                                                                                                                                                                                                                                                  13. Salesfusion
                                                                                                                                                                                                                                                  14. eTrigue

                                                                                                                                                                                                                                                  Research Methodology:
                                                                                                                                                                                                                                                  Our market forecasting is based on a market model derived from market connectivity, dynamics, and identified influential factors around which assumptions about the market are made. These assumptions are enlightened by fact-bases, put by primary and secondary research instruments, regressive analysis and an extensive connect with industry people. Market forecasting derived from in-depth understanding attained from future market spending patterns provides quantified insight to support your decision-making process. The interview is recorded, and the information gathered in put on the drawing board with the information collected through secondary research.

                                                                                                                                                                                                                                                  Reasons to Buy:
                                                                                                                                                                                                                                                  1. To comprehensively understand of the marketing cloud platform market with respect to major influencing factor such as drivers, restraints, opportunities and challenges
                                                                                                                                                                                                                                                  2. To strategically analyze each vertical and geographic sub-segment in the marketing cloud platform market and its individual growth and its impact towards the growth of overall market
                                                                                                                                                                                                                                                  3. To position selected vendors in 360iResearch FPNV Positioning Matrix for the marketing cloud platform market to uncover a competitive landscape based on business strategy and product satisfaction


                                                                                                                                                                                                                                                  Summary:
                                                                                                                                                                                                                                                  Get latest Market Research Reports on Marketing Cloud Platform. Industry analysis & Market Report on Marketing Cloud Platform is a syndicated market report, published as The global marketing cloud platform market is expected to grow from USD 4,259.68 million 2017 to USD 10,631.68 million by the end of 2024, at a CAGR of 13.96%.. It is complete Research Study and Industry Analysis of Marketing Cloud Platform market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.


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