Report Detail

The global a2p and p2a messaging market is expected to grow from USD 42.56 billion 2017 to USD 60.46 billion by the end of 2024, at a CAGR of 5.14%.

Table of Contents

    1. Preface

    • 1.1. Objectives of the Study
    • 1.2. Market Segmentation & Coverage
    • 1.3. Years Considered for the Study
    • 1.4. Currency & Pricing
    • 1.5. Stakeholders

    2. Research & Forecasting

    • 2.1. Research Methodology
      • 2.1.1. Research Instruments
        • 2.1.1.1. Secondary Instrument
        • 2.1.1.2. Primary Instrument
      • 2.1.2. Research Approaches
        • 2.1.2.1. Bottom-up Approach
        • 2.1.2.2. Top-down Approach
      • 2.1.3. Research Reliability & Validity
      • 2.1.4. Research Assumptions
      • 2.1.5. Vendor Inclusion Criteria
    • 2.2. Forecasting Methodology
      • 2.2.1. Methodology for Market Estimation & Forecasting
      • 2.2.2. Significance and Importance of the Market Estimation & Forecasting

    3. Executive Summary

    • 3.1. Market Snapshot
    • 3.2. Market Dynamics
    • 3.3. Competitive Analysis

    4. Premium Insight

    • 4.1. Market Connectivity
    • 4.2. Market Data Feed
    • 4.3. Market Dynamics
      • 4.3.1. Drivers
        • 4.3.1.1. Changing customer communication behavior
        • 4.3.1.2. Increased mobile marketing by marketers and application developers
        • 4.3.1.3. Growth in mobile banking advancement in mobile payments
        • 4.3.1.4. Rising advertising by application vendors & developers
        • 4.3.1.5. No need for data connectivity
        • 4.3.1.6. Increasing mobile subscriber base models
      • 4.3.2. Restraints
        • 4.3.2.1. Government regulations
        • 4.3.2.2. Illegitimate routes affecting telecom operator’s revenue
      • 4.3.3. Opportunities
        • 4.3.3.1. Booming retail and eCommerce
        • 4.3.3.2. Increased revenue for mobile network operators
        • 4.3.3.3. Collaboration between telecom operator and Over-the-top players
      • 4.3.4. Challenges
        • 4.3.4.1. Increasing mobile messaging spam, phishing, and malware
    • 4.4. Porter’s Five Forces Analysis
      • 4.4.1. Threat of New Entrants
      • 4.4.2. Threat of Substitutes
      • 4.4.3. Bargaining Power of Customers
      • 4.4.4. Bargaining Power of Suppliers
      • 4.4.5. Industry Rivalry

    5. Industry Trends

    • 5.1. Regulatory Framework
    • 5.2. Value Chain Analysis

    6. Global A2P and P2A Messaging Market, by Messaging Platform

    • 6.1. Cloud API Messaging Platform
      • 6.1.1. Overview
      • 6.1.2. Market Sizing & Forecasting
    • 6.2. Traditional & Managed Messaging Platform
      • 6.2.1. Overview
      • 6.2.2. Market Sizing & Forecasting

    7. Global A2P and P2A Messaging Market, by Traffic

    • 7.1. Multi-Country
      • 7.1.1. Overview
      • 7.1.2. Market Sizing & Forecasting
    • 7.2. National
      • 7.2.1. Overview
      • 7.2.2. Market Sizing & Forecasting

    8. Global A2P and P2A Messaging Market, by Industry

    • 8.1. Aerospace & Defense
      • 8.1.1. Overview
      • 8.1.2. Market Sizing & Forecasting
    • 8.2. Automotive & Transportation
      • 8.2.1. Overview
      • 8.2.2. Market Sizing & Forecasting
    • 8.3. Banking, Financial Services & Insurance
      • 8.3.1. Overview
      • 8.3.2. Market Sizing & Forecasting
    • 8.4. Building, Construction & Real Estate
      • 8.4.1. Overview
      • 8.4.2. Market Sizing & Forecasting
    • 8.5. Consumer Goods & Retail
      • 8.5.1. Overview
      • 8.5.2. Market Sizing & Forecasting
    • 8.6. Education
      • 8.6.1. Overview
      • 8.6.2. Market Sizing & Forecasting
    • 8.7. Energy & Utilities
      • 8.7.1. Overview
      • 8.7.2. Market Sizing & Forecasting
    • 8.8. Government & Public Sector
      • 8.8.1. Overview
      • 8.8.2. Market Sizing & Forecasting
    • 8.9. Healthcare & Life Sciences
      • 8.9.1. Overview
      • 8.9.2. Market Sizing & Forecasting
    • 8.10. Information Technology
      • 8.10.1. Overview
      • 8.10.2. Market Sizing & Forecasting
    • 8.11. Manufacturing
      • 8.11.1. Overview
      • 8.11.2. Market Sizing & Forecasting
    • 8.12. Media & Entertainment
      • 8.12.1. Overview
      • 8.12.2. Market Sizing & Forecasting
    • 8.13. Telecommunication
      • 8.13.1. Overview
      • 8.13.2. Market Sizing & Forecasting
    • 8.14. Travel & Hospitality
      • 8.14.1. Overview
      • 8.14.2. Market Sizing & Forecasting

    9. Global A2P and P2A Messaging Market, by Application

    • 9.1. Authentication Services
      • 9.1.1. Overview
      • 9.1.2. Market Sizing & Forecasting
    • 9.2. Customer Relationship Management Services
      • 9.2.1. Overview
      • 9.2.2. Market Sizing & Forecasting
    • 9.3. Inquiry & Search Related Services
      • 9.3.1. Overview
      • 9.3.2. Market Sizing & Forecasting
    • 9.4. Interactive Messages
      • 9.4.1. Overview
      • 9.4.2. Market Sizing & Forecasting
    • 9.5. Notifications & Alerts
      • 9.5.1. Overview
      • 9.5.2. Market Sizing & Forecasting
    • 9.6. Promotional & Marketing Services
      • 9.6.1. Overview
      • 9.6.2. Market Sizing & Forecasting
    • 9.7. Pushed Content Services
      • 9.7.1. Overview
      • 9.7.2. Market Sizing & Forecasting
    • 9.8. Voting & Entertainment
      • 9.8.1. Overview
      • 9.8.2. Market Sizing & Forecasting

    10. Global A2P and P2A Messaging Market, by Geography

    • 10.1. Americas
      • 10.1.1. Overview
      • 10.1.2. Market Sizing & Forecasting
      • 10.1.3. United States
    • 10.2. Europe, Middle East & Africa
      • 10.2.1. Overview
      • 10.2.2. Market Sizing & Forecasting
      • 10.2.3. United Kingdom
      • 10.2.4. Germany
      • 10.2.5. Saudi Arabia
    • 10.3. Asia-Pacific
      • 10.3.1. Overview
      • 10.3.2. Market Sizing & Forecasting
      • 10.3.3. China
      • 10.3.4. Japan
      • 10.3.5. India

    11. 360iResearch FPNV Positioning Matrix

    • 11.1. 360iResearch Scores
      • 11.1.1. Forefront
      • 11.1.2. Pathfinders
      • 11.1.3. Niche
      • 11.1.4. Vital
    • 11.2. Business Strategy
    • 11.3. Product Satisfaction

    12. Competitive News Feed Analysis

      13. Company Usability Profiles

      • 13.1. AT&T Inc.
        • 13.1.1. Business Overview
        • 13.1.2. Business Strategy
        • 13.1.3. Business SWOT Analysis
      • 13.2. CLX Communications AB
        • 13.2.1. Business Overview
        • 13.2.2. Business Strategy
        • 13.2.3. Business SWOT Analysis
      • 13.3. DIMOCO Europe GmbH
        • 13.3.1. Business Overview
        • 13.3.2. Business Strategy
        • 13.3.3. Business SWOT Analysis
      • 13.4. Dialogue Communications Ltd.
        • 13.4.1. Business Overview
        • 13.4.2. Business Strategy
        • 13.4.3. Business SWOT Analysis
      • 13.5. Infobip Ltd.
        • 13.5.1. Business Overview
        • 13.5.2. Business Strategy
        • 13.5.3. Business SWOT Analysis
      • 13.6. Mahindra Comviva
        • 13.6.1. Business Overview
        • 13.6.2. Business Strategy
        • 13.6.3. Business SWOT Analysis
      • 13.7. MobiWeb Technologies Pvt Ltd.
        • 13.7.1. Business Overview
        • 13.7.2. Business Strategy
        • 13.7.3. Business SWOT Analysis
      • 13.8. Netsize SA
        • 13.8.1. Business Overview
        • 13.8.2. Business Strategy
        • 13.8.3. Business SWOT Analysis
      • 13.9. Retarus Group
        • 13.9.1. Business Overview
        • 13.9.2. Business Strategy
        • 13.9.3. Business SWOT Analysis
      • 13.10. Route Mobile Limited
        • 13.10.1. Business Overview
        • 13.10.2. Business Strategy
        • 13.10.3. Business SWOT Analysis
      • 13.11. SAP SE
        • 13.11.1. Business Overview
        • 13.11.2. Business Strategy
        • 13.11.3. Business SWOT Analysis
      • 13.12. Tata Communications Ltd.
        • 13.12.1. Business Overview
        • 13.12.2. Business Strategy
        • 13.12.3. Business SWOT Analysis
      • 13.13. Twilio, Inc.
        • 13.13.1. Business Overview
        • 13.13.2. Business Strategy
        • 13.13.3. Business SWOT Analysis
      • 13.14. tyntec Ltd.
        • 13.14.1. Business Overview
        • 13.14.2. Business Strategy
        • 13.14.3. Business SWOT Analysis

      14. Appendix

      • 14.1. Top Reports
      • 14.2. Author Details

      LIST OF TABLES (68 TABLES)

        TABLE 1. GLOBAL A2P AND P2A MESSAGING MARKET RANKING, BY KEY PLAYER, 2017

          TABLE 2. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, 2016 - 2024 (USD BILLION)

            TABLE 3. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

              TABLE 4. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2016 - 2024 (USD BILLION)

                TABLE 5. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2016 - 2024 (USD BILLION)

                  TABLE 6. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD BILLION)

                    TABLE 7. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2016 - 2024 (USD BILLION)

                      TABLE 8. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY CLOUD API MESSAGING PLATFORM, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

                        TABLE 9. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY TRADITIONAL & MANAGED MESSAGING PLATFORM, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

                          TABLE 10. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY MULTI-COUNTRY, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

                            TABLE 11. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY NATIONAL, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

                              TABLE 12. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY AEROSPACE & DEFENSE, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

                                TABLE 13. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

                                  TABLE 14. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

                                    TABLE 15. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

                                      TABLE 16. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

                                        TABLE 17. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY EDUCATION, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

                                          TABLE 18. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY ENERGY & UTILITIES, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

                                            TABLE 19. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

                                              TABLE 20. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

                                                TABLE 21. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY INFORMATION TECHNOLOGY, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

                                                  TABLE 22. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY MANUFACTURING, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

                                                    TABLE 23. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

                                                      TABLE 24. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY TELECOMMUNICATION, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

                                                        TABLE 25. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY TRAVEL & HOSPITALITY, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

                                                          TABLE 26. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY AUTHENTICATION SERVICES, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

                                                            TABLE 27. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY CUSTOMER RELATIONSHIP MANAGEMENT SERVICES, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

                                                              TABLE 28. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY INQUIRY & SEARCH RELATED SERVICES, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

                                                                TABLE 29. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY INTERACTIVE MESSAGES, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

                                                                  TABLE 30. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY NOTIFICATIONS & ALERTS, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

                                                                    TABLE 31. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY PROMOTIONAL & MARKETING SERVICES, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

                                                                      TABLE 32. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY PUSHED CONTENT SERVICES, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

                                                                        TABLE 33. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY VOTING & ENTERTAINMENT, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)

                                                                          TABLE 34. AMERICAS A2P AND P2A MESSAGING MARKET SIZE, 2016 - 2024 (USD BILLION)

                                                                            TABLE 35. AMERICAS A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2016 - 2024 (USD BILLION)

                                                                              TABLE 36. AMERICAS A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2016 - 2024 (USD BILLION)

                                                                                TABLE 37. AMERICAS A2P AND P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD BILLION)

                                                                                  TABLE 38. AMERICAS A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2016 - 2024 (USD BILLION)

                                                                                    TABLE 39. EUROPE, MIDDLE EAST & AFRICA A2P AND P2A MESSAGING MARKET SIZE, 2016 - 2024 (USD BILLION)

                                                                                      TABLE 40. EUROPE, MIDDLE EAST & AFRICA A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2016 - 2024 (USD BILLION)

                                                                                        TABLE 41. EUROPE, MIDDLE EAST & AFRICA A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2016 - 2024 (USD BILLION)

                                                                                          TABLE 42. EUROPE, MIDDLE EAST & AFRICA A2P AND P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD BILLION)

                                                                                            TABLE 43. EUROPE, MIDDLE EAST & AFRICA A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2016 - 2024 (USD BILLION)

                                                                                              TABLE 44. ASIA-PACIFIC A2P AND P2A MESSAGING MARKET SIZE, 2016 - 2024 (USD BILLION)

                                                                                                TABLE 45. ASIA-PACIFIC A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2016 - 2024 (USD BILLION)

                                                                                                  TABLE 46. ASIA-PACIFIC A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2016 - 2024 (USD BILLION)

                                                                                                    TABLE 47. ASIA-PACIFIC A2P AND P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD BILLION)

                                                                                                      TABLE 48. ASIA-PACIFIC A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2016 - 2024 (USD BILLION)

                                                                                                        TABLE 49. 360IRESEARCH SCORES FOR FOREFRONT IN A2P AND P2A MESSAGING MARKET

                                                                                                          TABLE 50. 360IRESEARCH SCORES FOR PATHFINDERS IN A2P AND P2A MESSAGING MARKET

                                                                                                            TABLE 51. 360IRESEARCH SCORES FOR NICHE IN A2P AND P2A MESSAGING MARKET

                                                                                                              TABLE 52. 360IRESEARCH SCORES FOR VITAL IN A2P AND P2A MESSAGING MARKET

                                                                                                                TABLE 53. 360IRESEARCH FPNV POSITIONING MATRIX BUSINESS STRATEGY FOR A2P AND P2A MESSAGING MARKET

                                                                                                                  TABLE 54. 360IRESEARCH FPNV POSITIONING MATRIX PRODUCT SATISFACTION FOR A2P AND P2A MESSAGING MARKET

                                                                                                                    TABLE 55. COMPETITIVE NEWS FEED ANALYSIS FOR AT&T INC. IN A2P AND P2A MESSAGING MARKET

                                                                                                                      TABLE 56. COMPETITIVE NEWS FEED ANALYSIS FOR CLX COMMUNICATIONS AB IN A2P AND P2A MESSAGING MARKET

                                                                                                                        TABLE 57. COMPETITIVE NEWS FEED ANALYSIS FOR DIMOCO EUROPE GMBH IN A2P AND P2A MESSAGING MARKET

                                                                                                                          TABLE 58. COMPETITIVE NEWS FEED ANALYSIS FOR DIALOGUE COMMUNICATIONS LTD. IN A2P AND P2A MESSAGING MARKET

                                                                                                                            TABLE 59. COMPETITIVE NEWS FEED ANALYSIS FOR INFOBIP LTD. IN A2P AND P2A MESSAGING MARKET

                                                                                                                              TABLE 60. COMPETITIVE NEWS FEED ANALYSIS FOR MAHINDRA COMVIVA IN A2P AND P2A MESSAGING MARKET

                                                                                                                                TABLE 61. COMPETITIVE NEWS FEED ANALYSIS FOR MOBIWEB TECHNOLOGIES PVT LTD. IN A2P AND P2A MESSAGING MARKET

                                                                                                                                  TABLE 62. COMPETITIVE NEWS FEED ANALYSIS FOR NETSIZE SA IN A2P AND P2A MESSAGING MARKET

                                                                                                                                    TABLE 63. COMPETITIVE NEWS FEED ANALYSIS FOR RETARUS GROUP IN A2P AND P2A MESSAGING MARKET

                                                                                                                                      TABLE 64. COMPETITIVE NEWS FEED ANALYSIS FOR ROUTE MOBILE LIMITED IN A2P AND P2A MESSAGING MARKET

                                                                                                                                        TABLE 65. COMPETITIVE NEWS FEED ANALYSIS FOR SAP SE IN A2P AND P2A MESSAGING MARKET

                                                                                                                                          TABLE 66. COMPETITIVE NEWS FEED ANALYSIS FOR TATA COMMUNICATIONS LTD. IN A2P AND P2A MESSAGING MARKET

                                                                                                                                            TABLE 67. COMPETITIVE NEWS FEED ANALYSIS FOR TWILIO, INC. IN A2P AND P2A MESSAGING MARKET

                                                                                                                                              TABLE 68. COMPETITIVE NEWS FEED ANALYSIS FOR TYNTEC LTD. IN A2P AND P2A MESSAGING MARKET

                                                                                                                                                LIST OF FIGURES (93 TABLES)

                                                                                                                                                  FIGURE 1. GLOBAL A2P AND P2A MESSAGING MARKET: YEARS CONSIDERED FOR THE STUDY

                                                                                                                                                    FIGURE 2. GLOBAL A2P AND P2A MESSAGING MARKET: KEY RESEARCH METHODOLOGY

                                                                                                                                                      FIGURE 3. GLOBAL A2P AND P2A MESSAGING MARKET: KEY RESEARCH INSTRUMENTS

                                                                                                                                                        FIGURE 4. GLOBAL A2P AND P2A MESSAGING MARKET: KEY SECONDARY INSTRUMENT SOURCES

                                                                                                                                                          FIGURE 5. GLOBAL A2P AND P2A MESSAGING MARKET: KEY POTENTIAL RESPONDENTS

                                                                                                                                                            FIGURE 6. GLOBAL A2P AND P2A MESSAGING MARKET: KEY BREAKDOWN OF PRIMARY INSTRUMENT

                                                                                                                                                              FIGURE 7. GLOBAL A2P AND P2A MESSAGING MARKET: KEY RESEARCH APPROACHES

                                                                                                                                                                FIGURE 8. GLOBAL A2P AND P2A MESSAGING MARKET: KEY DATA TRIANGULATION

                                                                                                                                                                  FIGURE 9. GLOBAL A2P AND P2A MESSAGING MARKET: KEY RESEARCH ASSUMPTIONS

                                                                                                                                                                    FIGURE 10. A2P AND P2A MESSAGING MARKET: KEY MARKET CONNECTIVITY

                                                                                                                                                                      FIGURE 11. GLOBAL A2P AND P2A MESSAGING MARKET SHARE, BY GEOGRAPHY, 2017 (%)

                                                                                                                                                                        FIGURE 12. GLOBAL A2P AND P2A MESSAGING MARKET SHARE, BY MESSAGING PLATFORM, 2017 (%)

                                                                                                                                                                          FIGURE 13. GLOBAL A2P AND P2A MESSAGING MARKET SHARE, BY TRAFFIC, 2017 (%)

                                                                                                                                                                            FIGURE 14. GLOBAL A2P AND P2A MESSAGING MARKET SHARE, BY INDUSTRY, 2017 (%)

                                                                                                                                                                              FIGURE 15. GLOBAL A2P AND P2A MESSAGING MARKET SHARE, BY APPLICATION, 2017 (%)

                                                                                                                                                                                FIGURE 16. GLOBAL A2P AND P2A MESSAGING MARKET: KEY MARKET DYNAMICS

                                                                                                                                                                                  FIGURE 17. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, 2016 - 2024 (USD BILLION)

                                                                                                                                                                                    FIGURE 18. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                      FIGURE 19. GLOBAL A2P AND P2A MESSAGING MARKET OPPORTUNITY ANALYSIS, BY GEOGRAPHY, 2024 (USD BILLION)

                                                                                                                                                                                        FIGURE 20. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2017 (USD BILLION)

                                                                                                                                                                                          FIGURE 21. GLOBAL A2P AND P2A MESSAGING MARKET OPPORTUNITY ANALYSIS, BY MESSAGING PLATFORM, 2024 (USD BILLION)

                                                                                                                                                                                            FIGURE 22. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2017 (USD BILLION)

                                                                                                                                                                                              FIGURE 23. GLOBAL A2P AND P2A MESSAGING MARKET OPPORTUNITY ANALYSIS, BY TRAFFIC, 2024 (USD BILLION)

                                                                                                                                                                                                FIGURE 24. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2017 (USD BILLION)

                                                                                                                                                                                                  FIGURE 25. GLOBAL A2P AND P2A MESSAGING MARKET OPPORTUNITY ANALYSIS, BY INDUSTRY, 2024 (USD BILLION)

                                                                                                                                                                                                    FIGURE 26. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2017 (USD BILLION)

                                                                                                                                                                                                      FIGURE 27. GLOBAL A2P AND P2A MESSAGING MARKET OPPORTUNITY ANALYSIS, BY APPLICATION, 2024 (USD BILLION)

                                                                                                                                                                                                        FIGURE 28. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY CLOUD API MESSAGING PLATFORM, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                                          FIGURE 29. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY CLOUD API MESSAGING PLATFORM, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                            FIGURE 30. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY TRADITIONAL & MANAGED MESSAGING PLATFORM, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                                              FIGURE 31. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY TRADITIONAL & MANAGED MESSAGING PLATFORM, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                FIGURE 32. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY MULTI-COUNTRY, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                                                  FIGURE 33. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY MULTI-COUNTRY, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                    FIGURE 34. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY NATIONAL, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                                                      FIGURE 35. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY NATIONAL, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                        FIGURE 36. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY AEROSPACE & DEFENSE, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                                                          FIGURE 37. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY AEROSPACE & DEFENSE, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                            FIGURE 38. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                                                              FIGURE 39. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                FIGURE 40. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                                                                  FIGURE 41. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                    FIGURE 42. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                                                                      FIGURE 43. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                        FIGURE 44. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                                                                          FIGURE 45. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                            FIGURE 46. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY EDUCATION, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                                                                              FIGURE 47. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY EDUCATION, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                FIGURE 48. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY ENERGY & UTILITIES, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                                                                                  FIGURE 49. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY ENERGY & UTILITIES, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                    FIGURE 50. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                                                                                      FIGURE 51. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                        FIGURE 52. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                                                                                          FIGURE 53. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                            FIGURE 54. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY INFORMATION TECHNOLOGY, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                                                                                              FIGURE 55. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY INFORMATION TECHNOLOGY, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                                FIGURE 56. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY MANUFACTURING, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                                                                                                  FIGURE 57. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY MANUFACTURING, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                                    FIGURE 58. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                                                                                                      FIGURE 59. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                                        FIGURE 60. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY TELECOMMUNICATION, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                                                                                                          FIGURE 61. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY TELECOMMUNICATION, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                                            FIGURE 62. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY TRAVEL & HOSPITALITY, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                                                                                                              FIGURE 63. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY TRAVEL & HOSPITALITY, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                                                FIGURE 64. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY AUTHENTICATION SERVICES, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                                                                                                                  FIGURE 65. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY AUTHENTICATION SERVICES, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                                                    FIGURE 66. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY CUSTOMER RELATIONSHIP MANAGEMENT SERVICES, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                                                                                                                      FIGURE 67. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY CUSTOMER RELATIONSHIP MANAGEMENT SERVICES, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                                                        FIGURE 68. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY INQUIRY & SEARCH RELATED SERVICES, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                                                                                                                          FIGURE 69. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY INQUIRY & SEARCH RELATED SERVICES, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                                                            FIGURE 70. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY INTERACTIVE MESSAGES, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                                                                                                                              FIGURE 71. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY INTERACTIVE MESSAGES, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                                                                FIGURE 72. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY NOTIFICATIONS & ALERTS, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                                                                                                                                  FIGURE 73. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY NOTIFICATIONS & ALERTS, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                                                                    FIGURE 74. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY PROMOTIONAL & MARKETING SERVICES, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                                                                                                                                      FIGURE 75. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY PROMOTIONAL & MARKETING SERVICES, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                                                                        FIGURE 76. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY PUSHED CONTENT SERVICES, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                                                                                                                                          FIGURE 77. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY PUSHED CONTENT SERVICES, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                                                                            FIGURE 78. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY VOTING & ENTERTAINMENT, BY GEOGRAPHY, 2017 (USD BILLION)

                                                                                                                                                                                                                                                                                                              FIGURE 79. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY VOTING & ENTERTAINMENT, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                                                                                FIGURE 80. AMERICAS A2P AND P2A MESSAGING MARKET SIZE, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                                                                                  FIGURE 81. UNITED STATES A2P AND P2A MESSAGING MARKET SIZE, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                                                                                    FIGURE 82. EUROPE, MIDDLE EAST & AFRICA A2P AND P2A MESSAGING MARKET SIZE, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                                                                                      FIGURE 83. UNITED KINGDOM A2P AND P2A MESSAGING MARKET SIZE, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                                                                                        FIGURE 84. GERMANY A2P AND P2A MESSAGING MARKET SIZE, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                                                                                          FIGURE 85. SAUDI ARABIA A2P AND P2A MESSAGING MARKET SIZE, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                                                                                            FIGURE 86. ASIA-PACIFIC A2P AND P2A MESSAGING MARKET SIZE, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                                                                                              FIGURE 87. CHINA A2P AND P2A MESSAGING MARKET SIZE, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                                                                                                FIGURE 88. JAPAN A2P AND P2A MESSAGING MARKET SIZE, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                                                                                                  FIGURE 89. INDIA A2P AND P2A MESSAGING MARKET SIZE, 2017 VS 2024 (USD BILLION)

                                                                                                                                                                                                                                                                                                                                    FIGURE 90. 360IRESEARCH FPNV POSITIONING MATRIX FOR A2P AND P2A MESSAGING MARKET

                                                                                                                                                                                                                                                                                                                                      FIGURE 91. COMPETITIVE NEWS FEED ANALYSIS IN GLOBAL A2P AND P2A MESSAGING MARKET, BY NEWS TYPE

                                                                                                                                                                                                                                                                                                                                        FIGURE 92. COMPETITIVE NEWS FEED ANALYSIS IN GLOBAL A2P AND P2A MESSAGING MARKET, BY COMPANY

                                                                                                                                                                                                                                                                                                                                          FIGURE 93. COMPETITIVE NEWS FEED ANALYSIS IN GLOBAL A2P AND P2A MESSAGING MARKET, BY YEAR

                                                                                                                                                                                                                                                                                                                                          “Changing customer communication behavior is one of the factors largely attributing to the growth of a2p and p2a messaging market globally”

                                                                                                                                                                                                                                                                                                                                          The global a2p and p2a messaging market is expected to grow from USD 42.56 billion 2017 to USD 60.46 billion by the end of 2024, at a Compound Annual Growth Rate (CAGR) of 5.14%.

                                                                                                                                                                                                                                                                                                                                          Market Segmentation & Coverage: The report on global a2p and p2a messaging market identifies key attributes about the customer to define the potential market and identify different needs across the industry. Understanding the economies and geographies of the potential customer group can help to gain business acumen for better strategic decision making. Our market coverage across different industry verticals reveals the hidden truth about the strategies adopted by the players in different verticals and help the organization to decide target audience. This report gives you the composite view of sub-markets coupled with comprehensive industry coverage and provides you with the right way of accounting factors such as norms & regulations, culture, to make right coverage strategy for your market plan.This research report categorizes the global a2p and p2a messaging market to forecast the revenues and analyze the trends in each of the following sub-markets:

                                                                                                                                                                                                                                                                                                                                          Based on Messaging Platform
                                                                                                                                                                                                                                                                                                                                          1. Cloud API Messaging Platform
                                                                                                                                                                                                                                                                                                                                          2. Traditional & Managed Messaging Platform

                                                                                                                                                                                                                                                                                                                                          Based on Traffic
                                                                                                                                                                                                                                                                                                                                          1. Multi-Country
                                                                                                                                                                                                                                                                                                                                          2. National

                                                                                                                                                                                                                                                                                                                                          Based on Industry
                                                                                                                                                                                                                                                                                                                                          1. Aerospace & Defense
                                                                                                                                                                                                                                                                                                                                          2. Automotive & Transportation
                                                                                                                                                                                                                                                                                                                                          3. Banking, Financial Services & Insurance
                                                                                                                                                                                                                                                                                                                                          4. Building, Construction & Real Estate
                                                                                                                                                                                                                                                                                                                                          5. Consumer Goods & Retail
                                                                                                                                                                                                                                                                                                                                          6. Education
                                                                                                                                                                                                                                                                                                                                          7. Energy & Utilities
                                                                                                                                                                                                                                                                                                                                          8. Government & Public Sector
                                                                                                                                                                                                                                                                                                                                          9. Healthcare & Life Sciences
                                                                                                                                                                                                                                                                                                                                          10. Information Technology
                                                                                                                                                                                                                                                                                                                                          11. Manufacturing
                                                                                                                                                                                                                                                                                                                                          12. Media & Entertainment
                                                                                                                                                                                                                                                                                                                                          13. Telecommunication
                                                                                                                                                                                                                                                                                                                                          14. Travel & Hospitality

                                                                                                                                                                                                                                                                                                                                          Based on Application
                                                                                                                                                                                                                                                                                                                                          1. Authentication Services
                                                                                                                                                                                                                                                                                                                                          2. Customer Relationship Management Services
                                                                                                                                                                                                                                                                                                                                          3. Inquiry & Search Related Services
                                                                                                                                                                                                                                                                                                                                          4. Interactive Messages
                                                                                                                                                                                                                                                                                                                                          5. Notifications & Alerts
                                                                                                                                                                                                                                                                                                                                          6. Promotional & Marketing Services
                                                                                                                                                                                                                                                                                                                                          7. Pushed Content Services
                                                                                                                                                                                                                                                                                                                                          8. Voting & Entertainment

                                                                                                                                                                                                                                                                                                                                          Based on Geography
                                                                                                                                                                                                                                                                                                                                          1. Americas (United States)
                                                                                                                                                                                                                                                                                                                                          2. Europe, Middle East & Africa (United Kingdom, Germany, and Saudi Arabia)
                                                                                                                                                                                                                                                                                                                                          3. Asia-Pacific (China, Japan, and India)

                                                                                                                                                                                                                                                                                                                                          Company Usability Profiles:
                                                                                                                                                                                                                                                                                                                                          The a2p and p2a messaging market research report provides the company usability profiles and analyze the business overview, business product offering, SWOT analysis, and business strategy of the following company:
                                                                                                                                                                                                                                                                                                                                          1. AT&T Inc.
                                                                                                                                                                                                                                                                                                                                          2. CLX Communications AB
                                                                                                                                                                                                                                                                                                                                          3. DIMOCO Europe GmbH
                                                                                                                                                                                                                                                                                                                                          4. Dialogue Communications Ltd.
                                                                                                                                                                                                                                                                                                                                          5. Infobip Ltd.
                                                                                                                                                                                                                                                                                                                                          6. Mahindra Comviva
                                                                                                                                                                                                                                                                                                                                          7. MobiWeb Technologies Pvt Ltd.
                                                                                                                                                                                                                                                                                                                                          8. Netsize SA
                                                                                                                                                                                                                                                                                                                                          9. Retarus Group
                                                                                                                                                                                                                                                                                                                                          10. Route Mobile Limited
                                                                                                                                                                                                                                                                                                                                          11. SAP SE
                                                                                                                                                                                                                                                                                                                                          12. Tata Communications Ltd.
                                                                                                                                                                                                                                                                                                                                          13. Twilio, Inc.
                                                                                                                                                                                                                                                                                                                                          14. tyntec Ltd.

                                                                                                                                                                                                                                                                                                                                          Research Methodology:
                                                                                                                                                                                                                                                                                                                                          Our market forecasting is based on a market model derived from market connectivity, dynamics, and identified influential factors around which assumptions about the market are made. These assumptions are enlightened by fact-bases, put by primary and secondary research instruments, regressive analysis and an extensive connect with industry people. Market forecasting derived from in-depth understanding attained from future market spending patterns provides quantified insight to support your decision-making process. The interview is recorded, and the information gathered in put on the drawing board with the information collected through secondary research.

                                                                                                                                                                                                                                                                                                                                          Reasons to Buy:
                                                                                                                                                                                                                                                                                                                                          1. To comprehensively understand of the a2p and p2a messaging market with respect to major influencing factor such as drivers, restraints, opportunities and challenges
                                                                                                                                                                                                                                                                                                                                          2. To strategically analyze each vertical and geographic sub-segment in the a2p and p2a messaging market and its individual growth and its impact towards the growth of overall market
                                                                                                                                                                                                                                                                                                                                          3. To position selected vendors in 360iResearch FPNV Positioning Matrix for the a2p and p2a messaging market to uncover a competitive landscape based on business strategy and product satisfaction


                                                                                                                                                                                                                                                                                                                                          Summary:
                                                                                                                                                                                                                                                                                                                                          Get latest Market Research Reports on A2P and P2A Messaging. Industry analysis & Market Report on A2P and P2A Messaging is a syndicated market report, published as The global a2p and p2a messaging market is expected to grow from USD 42.56 billion 2017 to USD 60.46 billion by the end of 2024, at a CAGR of 5.14%.. It is complete Research Study and Industry Analysis of A2P and P2A Messaging market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.


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