Report Detail

Consumer Romania Prepared Meals

  • RnM3819881
  • |
  • 07 November, 2019
  • |
  • Romania
  • |
  • 104 Pages
  • |
  • GlobalData
  • |
  • Consumer

Table of Contents

    Report scope

      Executive summary

        Romania in the global and regional context

          Romania in the global and Eastern Europe prepared meals sector

            Romania compared to other leading countries in the Eastern Europe

              Per capita consumption and expenditure - Romania compared to the Eastern Europe and global levels

                Sector analysis - prepared meals

                  Country snapshot - prepared meals sector in Romania

                    Value and volume analysis - prepared meals sector in Romania

                      Degree of trading up/down in the Romanian prepared meals sector

                        Cross category comparison - value and growth rate

                          Change in category share by value

                            Cross category comparison - volume and growth rate

                              Change in category share by volume

                                Per capita consumption analysis by category

                                  Category analysis: meal kits

                                    Segment analysis (in value terms): meal kits

                                      Segment analysis (in volume terms): meal kits

                                        Category analysis: pizza

                                          Segment analysis (in value terms): pizza

                                            Segment analysis (in volume terms): pizza

                                              Category analysis: ready meals

                                                Segment analysis (in value terms): ready meals

                                                  Segment analysis (in volume terms): ready meals

                                                    Distribution analysis

                                                      Distribution channel share analysis: prepared meals

                                                        Distribution channel share analysis by category

                                                          Competitive landscape

                                                            Leading companies in the sector (in value and volume terms) in the prepared meals sector, 2018

                                                              Top 5 companies share by brand (in value terms and volume terms) in the prepared meals sector, 2018

                                                                Brand shares of top five companies (in value terms and volume terms) by category, 2018

                                                                  Degree of consolidation/fragmentation by category

                                                                    Health & wellness

                                                                      Health & wellness trend analysis

                                                                        Health & wellness market analysis by product attribute

                                                                          Health & wellness market analysis by consumer benefit

                                                                            Category comparison - with health & wellness and without health & wellness claims

                                                                              Packaging analysis

                                                                                Pack material

                                                                                  Pack type

                                                                                    Closure type

                                                                                      Primary outer type


                                                                                          Demographic analysis

                                                                                            Macroeconomic analysis

                                                                                              Economic summary, labor market trends, and demographic trends

                                                                                                GlobalData country risk index (GCRI)




                                                                                                      Romania Prepared Meals


                                                                                                      The Romanian prepared meals sector is led by the ready meals category in both value and volume terms in 2018, and the category is also expected to register fastest value and volume growth during 2018-2023. Hypermarkets & supermarkets emerged as the leading distribution channel of prepared meals in the country. Rigid metal is the most commonly used pack material in the sector, followed by flexible packaging. Sc Scandia Food S.R.L., Mandy Co., Dr. August Oetker Kg are the leading players in the sector.

                                                                                                      GlobalData’s Country Profile report on the Prepared Meals sector in Romania provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.


                                                                                                      - The per capita consumption of prepared meals was higher in Romania compared to both global and regional levels in 2018
                                                                                                      - The spending behavior of the Romanian consumers in the prepared meals sector will remain unchanged
                                                                                                      - The ready meals category is expected to gain share in value terms during 2018-2023
                                                                                                      - The ready meals category is expected to gain share in volume terms during 2018-2023
                                                                                                      - Per capita consumption of ready meals was higher in Romania when compared to the global and regional averages
                                                                                                      - Sc scandia foods S.R.L is the leading company by value and volume in the in the Romanian prepared meals sector

                                                                                                      Reasons to buy

                                                                                                      - Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
                                                                                                      - Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
                                                                                                      - Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
                                                                                                      - Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
                                                                                                      - The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
                                                                                                      - Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

                                                                                                      Get latest Market Research Reports on Romania Prepared Meals. Industry analysis & Market Report on Romania Prepared Meals is a syndicated market report, published as Romania Prepared Meals. It is complete Research Study and Industry Analysis of Romania Prepared Meals market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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