Report Detail

Packaging Insights: Adapting Packaging to E-Commerce - The impact of e-commerce growth on packaging principles

Table of Contents

    1. Introduction

      2. Browsing and searching

        3. Evaluation

          4. Transport

            5. In the home

              6. Appendix

              Packaging Insights: Adapting Packaging to E-Commerce", investigates how the rise of online shopping around the world has caused companies to change their approach to product packaging.

              The e-commerce channel has been one of the largest disruptions to the traditional packaging industry. The differences between the consumer and product's journeys are analyzed in greater detail to show how online packaging trends filter through social media and e-commerce marketplaces to affect consumer sentiment and convince them to purchase. The new search process, selection, comparison, evaluation, transport, and in-the-home purposes are explored, and next-step strategies suggested.

              Scope

              - The decision journey online has several key differences to appearances on a shelf in a brick-and-mortar store.

              - This report gives key insights and recommendations for adapting packaging to browsing and searching, researching, distribution and in-the-home use as distinct from offline shopping. These include thumbnailification, social media, instagrammability, photography and video, unboxing, user reviews, sustainability, frustration-free packaging, promotions and drone delivery.

              Reasons to buy

              - Understand how audiences make decisions online.

              - Compare the influence of e-commerce across FMCG categories, and learn what strategies to employ.

              - Examine case studies of successful e-commerce campaigns.

              - Investigate the future projects of key online retailers.

              Companies mentioned

              Amazon

              Twitter

              Facebook

              Instagram

              McVitie's

              Kellogg's

              Better Crocker

              Nutella

              RXBar

              Coca-Cola

              PepsiCo

              YouTube

              EcoPure

              DHL

              Burt's Bees

              19 Crimes


              Summary:
              Get latest Market Research Reports on Packaging Insights: Adapting Packaging to E-Commerce. Industry analysis & Market Report on Packaging Insights: Adapting Packaging to E-Commerce is a syndicated market report, published as Packaging Insights: Adapting Packaging to E-Commerce - The impact of e-commerce growth on packaging principles. It is complete Research Study and Industry Analysis of Packaging Insights: Adapting Packaging to E-Commerce market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.


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