Report Detail

Technology Macy's, Inc: Enterprise Tech Ecosystem Series

  • RnM3967672
  • |
  • 14 May, 2020
  • |
  • Global
  • |
  • 17 Pages
  • |
  • GlobalData
  • |
  • Technology

Table of Contents

    Overview

      Digital Transformation Strategy

        Fashion Incubators

          Technology Focus

            Technology Initiatives

              Investments

                Partner and Investment Network Map

                  ICT Budget & Contracts

                    Key Executives

                      Disclaimer

                      Macy's, Inc: Enterprise Tech Ecosystem Series

                      Summary

                      Macy’s has formulated digital strategies to offer parallel services in multiple shopping channels, promote products and services through digital campaigns to a targeted set of customers for various departments, and remain connected to shoppers throughout their shopping journey.

                      Macy’s has been leveraging the Internet of Things (IoT) technology to smartly connect with shoppers.S

                      Macy's fashion incubators include - The Market @ Macy’s, Fashion Incubator San Francisco (FiSF), Chicago Fashion Incubator (CFI), and The Workshop at Macy’s.

                      Macy's invested in b8ta.

                      Macy's vendors for major ICT contracts include SGS, Google, Marxent Labs, and others.

                      The report provides information and insights into Macy's tech activities, including -
                      - Insights of its digital transformation strategies and fashion incubators
                      - Overview of technology initiatives covering partnerships and innovative solution launch
                      - Details about investments in the companies having innovative solutions
                      - Insights on each technology initiative including technology theme, objective, and benefits
                      - Details of estimated ICT budgets and major ICT contracts

                      Scope

                      - Macy's has been leveraging technologies including AI & Machine Learning, Augmented & Virtual Reality, Frictionless Shopping, Predictive Analytics, and more to realize its digital transformation strategies.
                      - Macy’s utilizes big data analytics for customer sentiment analysis
                      - Macy's partnered with Facebook to bring-in unique brands that are not easy to reach, to its sales platforms.
                      - Macy’s initiatives to achieve digitalization has been around AI & Machine Learning, Augmented & Virtual Reality, Frictionless Shopping, Predictive Analytics, and more.

                      Reasons to Buy

                      - Gain insights into Macy's tech operations.
                      - Gain insights into its tech strategies and innovation initiatives.
                      - Gain insights into its technology themes under focus.
                      - Gain insights into various technology introduction, adoption, and partnership strategies of Macy's.


                      Summary:
                      Get latest Market Research Reports on Macy's, Inc: Enterprise Tech Ecosystem Series. Industry analysis & Market Report on Macy's, Inc: Enterprise Tech Ecosystem Series is a syndicated market report, published as Macy's, Inc: Enterprise Tech Ecosystem Series. It is complete Research Study and Industry Analysis of Macy's, Inc: Enterprise Tech Ecosystem Series market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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