Report Detail

Retail Home retail series: UK DIY & Gardening - Decorative DIY, 2019-2024

  • RnM3818702
  • |
  • 31 October, 2019
  • |
  • Global
  • |
  • 91 Pages
  • |
  • GlobalData
  • |
  • Retail

Home retail series: UK DIY & Gardening - Decorative DIY, 2019-2024

Summary

The UK: DIY & Gardening - Decorative DIY, 2019-2024 report offers comprehensive insight and analysis of the decorative DIY market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, market sizes and forecasts, retailer market shares, consumer data and future outlook. The report focuses on the following sub-categories: tiles, tiling, mouldings, paint, wood care, wallpaper, decorative chemicals, abrasives, paint tools & accessories, tiling tools & accessories, wallpaper tools & accessories and wallpaper paste. Consumer data is based on our 2019 UK DIY survey, using a panel of 2,000 nationally representative consumers.

The UK decorative DIY market is set to achieve its strongest year of growth since 2016, benefiting from the improve-instead-of-move trend amid a weak housing market. Decorative DIY products such as paint and wallpaper are relatively low cost and projects require little expertise in comparison to undertaking a full refurbishment, meaning that decorative DIY is a relatively easy and affordable way for consumers to refresh the look of their homes.

Scope

- Though B&Q remains comfortably atop the decorative DIY market, it continues to lose share as competition from non specialists intensifies.
- While a small proportion of the market currently, online growth is set to outperform offline growth over the next five years.
- Price is the most important factor for decorative DIY shoppers. It was the most researched criterion when looking to buy and the main area shoppers want retailers to improve in.

Reasons to buy

- Discover what will drive growth in the Decorative DIY market out to 2024, to help form an effective growth strategy and target investment to high performance categories.
- Identify the factors driving growth through the general merchandise channel, and understand what this will mean for other players in the market.
- Understand how consumer shopping habits are changing as convenience becomes more important, and learn how key retailers are responding to this.
- Gain a deeper understanding of how to engage decorative DIY shoppers, helping you to draw in new customers.
- Discover what decorative DIY shoppers think retailers need to improve on, allowing you to target investment to the things that matter most to consumers.


Table of Contents

    KEY TRENDS

      Key trends in decorative DIY:

        "The decorative DIY market demonstrates resilience in 2019"

          Non specialists focussing on price are threatening the market leaders

            Small format stores recognise the value shoppers place on convenience

              Older age groups are most likely to purchase decorative DIY items

                Retailers should consider harnessing social media to inspire DIY projects

                  Retailers and brands need to promote DIY as an enjoyable activity

                    THE MARKET

                      Overall sector size and growth

                        Sector size and growth: tiles

                          Sector size and growth: tiling

                            Sector size and growth: tiling tools & accessories

                              Sector size and growth: wallpaper

                                Sector size and growth: wallpaper paste

                                  Sector size and growth: wallpaper tools & accessories

                                    Sector size and growth: paint

                                      Sector size and growth: paint tools & accessories

                                        Sector size and growth: decorative chemicals

                                          Sector size and growth: mouldings

                                            Sector size and growth: abrasives

                                              Sector size and growth: wood care

                                                Online dynamics

                                                  Channels of distribution

                                                    THE RETAILERS

                                                      Market shares

                                                        Retailer profiles

                                                          B&Q

                                                            Screwfix

                                                              Homebase

                                                                Wickes

                                                                  B&M

                                                                    THE CONSUMER

                                                                      Penetration and profiles

                                                                        Purchase frequency

                                                                          Rooms decorated or refurbished in the past year

                                                                            DIY skill level

                                                                              DIY activities undertaken in the past year

                                                                                Tradespeople used in the past year

                                                                                  Net agreement statements

                                                                                    Research process

                                                                                      Purchase motivation

                                                                                        Factors of importance

                                                                                          Average spend

                                                                                            Retailer usage

                                                                                              Visited to used conversion rates

                                                                                                Drivers of retailer choice

                                                                                                  Things retailers should improve on

                                                                                                    Channel usage

                                                                                                      Opinions on online purchasing

                                                                                                        Online purchasing satisfaction

                                                                                                          Views prior to purchase

                                                                                                            METHODOLOGY

                                                                                                              Market sizing

                                                                                                              Summary:
                                                                                                              Get latest Market Research Reports on UK DIY & Gardening. Industry analysis & Market Report on UK DIY & Gardening is a syndicated market report, published as Home retail series: UK DIY & Gardening - Decorative DIY, 2019-2024. It is complete Research Study and Industry Analysis of UK DIY & Gardening market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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