Home Care Market in India 2012

The Home Care Market in India is part of Netscribes' Consumer Goods Industry Series reports. Rising consciousness to different home care products and their functional benefits coupled with media penetration to drive the Indian home care market.

The report begins with overview of the FMCG sector in India providing market size and growth and its segments. An overview of the home care market provides an introduction to the sector and covers the market size and growth in India. This section also incorporates a brief snapshot of the home care market segments providing their market size and growth.

The next section highlights a detailed description home care market supply chain and includes an overview of the organized sales formats of the home care market.

The report provides detailed information about the exports and imports of home care products under specific HS codes in terms of value and volume. It provides country-wise import and export data for the year 2010-11, mentioning the major countries exporting and importing from India.

Drivers & challenges section in the report provides a comprehensive set of factors which boosts and hinders the growth in the market. An analysis of the section brings forth the key drivers fueling growth in the market including growing Income and consumption, growing retail market, growing health consciousness, marketing campaigns, growing rural sector, growing penetration. While the challenges identified comprises of rise in packaging costs, high chemical content

Trends section in the report emphasizes the recent trends in the home care market such as growing air fresheners segment, product portfolio expansion and promotional strategies.

The competition section begins with the Porter's Five Forces Analysis, illustrating the competitive rivalry, bargaining power of suppliers and buyers and threat of new entrants and substitutes. It outlays the competitive landscape of the home care market in India briefing about the domestic players existing in the market. This section provides a three dimensional analysis of domestic key players' revenues, profits and market capitalization. The report also features brief profiles of major domestic players in the market and a snapshot of their corporation, financial performance along with the key financial ratios, business highlights and their product portfolio providing an insight into the existing competitive scenario.

Some of the key statistics or factors impacting the home care market in India covered in the report include FMCG market size and growth, home care market growth, fabric wash segment, utensil cleaners market growth, surface cleaners market growth, aggregate consumption, aggregate disposable income, organized retail market space, growth of malls in India, growth in healthcare spending, growth of TV industry, growth of print media industry, growth in air fresheners segment.

The report concludes with a section on strategic recommendations which comprises an analysis of the growth strategies of the home care market in India.