Health and Wellness Tourism: Analysis of traveller types, key market trends, key destinations, challenges and opportunities

Health and Wellness Tourism: Analysis of traveller types, key market trends, key destinations, challenges and opportunities

Summary

GlobalData’s Tourism Insights Report "Health and Wellness Tourism", looks at the key trends & issues within the growing health and wellness segment, as well as the opportunities and threats. It also offers an insight into key destinations, traveler groups, and into the strategies of the leading companies.

This report provides analysis of traveller types and key market trends which are contributing to one of the fastest growing segments within tourism currently - health and wellness. Major and upcoming destinations are assessed, along with growth forecasts to provide valuable insight. Challenges along with opportunities in the industry are explained in relation to industry examples.

Scope

- The number of countries actviely marketing their wellness offerings at a national level jumped from 65 in 2013 to over 100 in 2018.
- Health and wellness tourism is highly beneficial to a host destination as this tourism type assists in strengthening a nation's GDP, through providing an increase in services and products by diversifying a destination's tourism product. It gives primary health and wellness tourists a reason to go to a destination and secondary tourists who are loosely interested in health and wellness a reason to return to a destination.
- The future of wellness tourism is moving towards authenticity and personalized, bespoke facilities and services.
- The USA is a long-standing, key inbound market for health and wellness tourism. In 2018, 39.1 million health and wellness tourists stayed in the US.

Reasons to buy

- Gain an insight into the health and wellness tourism segment
- Understand the key traveler types health and wellness facilities and hotel companies can look to attract
- Look at the key destinations and why they appeal
- Gain a detailed understanding of the key trends, isseus and chellenges facing operators in the health and wellness space.