Global Zero-Turn Mowers Market 2026 by Manufacturers, Regions, Type and Application, Forecast to 2032
1 Market Overview
- 1.1 Product Overview and Scope
- 1.2 Market Estimation Caveats and Base Year
- 1.3 Market Analysis by Type
- 1.3.1 Overview: Global Zero-Turn Mowers Consumption Value by Type: 2021 Versus 2025 Versus 2032
- 1.3.2 Gas
- 1.3.3 Electric
- 1.4 Market Analysis by Technology
- 1.4.1 Overview: Global Zero-Turn Mowers Consumption Value by Technology: 2021 Versus 2025 Versus 2032
- 1.4.2 Mechanical Control Type
- 1.4.3 Hydraulic Steering Type
- 1.5 Market Analysis by Sales Channel
- 1.5.1 Overview: Global Zero-Turn Mowers Consumption Value by Sales Channel: 2021 Versus 2025 Versus 2032
- 1.5.2 Online Sales
- 1.5.3 Offline Sales
- 1.6 Market Analysis by Application
- 1.6.1 Overview: Global Zero-Turn Mowers Consumption Value by Application: 2021 Versus 2025 Versus 2032
- 1.6.2 Commercial
- 1.6.3 Residential
- 1.7 Global Zero-Turn Mowers Market Size & Forecast
- 1.7.1 Global Zero-Turn Mowers Consumption Value (2021 & 2025 & 2032)
- 1.7.2 Global Zero-Turn Mowers Sales Quantity (2021-2032)
- 1.7.3 Global Zero-Turn Mowers Average Price (2021-2032)
2 Manufacturers Profiles
- 2.1 Husqvarna
- 2.1.1 Husqvarna Details
- 2.1.2 Husqvarna Major Business
- 2.1.3 Husqvarna Zero-Turn Mowers Product and Services
- 2.1.4 Husqvarna Zero-Turn Mowers Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.1.5 Husqvarna Recent Developments/Updates
- 2.2 John Deere
- 2.2.1 John Deere Details
- 2.2.2 John Deere Major Business
- 2.2.3 John Deere Zero-Turn Mowers Product and Services
- 2.2.4 John Deere Zero-Turn Mowers Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.2.5 John Deere Recent Developments/Updates
- 2.3 MTD Products Inc
- 2.3.1 MTD Products Inc Details
- 2.3.2 MTD Products Inc Major Business
- 2.3.3 MTD Products Inc Zero-Turn Mowers Product and Services
- 2.3.4 MTD Products Inc Zero-Turn Mowers Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.3.5 MTD Products Inc Recent Developments/Updates
- 2.4 Toro Company
- 2.4.1 Toro Company Details
- 2.4.2 Toro Company Major Business
- 2.4.3 Toro Company Zero-Turn Mowers Product and Services
- 2.4.4 Toro Company Zero-Turn Mowers Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.4.5 Toro Company Recent Developments/Updates
- 2.5 Excel Industries
- 2.5.1 Excel Industries Details
- 2.5.2 Excel Industries Major Business
- 2.5.3 Excel Industries Zero-Turn Mowers Product and Services
- 2.5.4 Excel Industries Zero-Turn Mowers Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.5.5 Excel Industries Recent Developments/Updates
- 2.6 Ariens
- 2.6.1 Ariens Details
- 2.6.2 Ariens Major Business
- 2.6.3 Ariens Zero-Turn Mowers Product and Services
- 2.6.4 Ariens Zero-Turn Mowers Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.6.5 Ariens Recent Developments/Updates
- 2.7 GreenWorks
- 2.7.1 GreenWorks Details
- 2.7.2 GreenWorks Major Business
- 2.7.3 GreenWorks Zero-Turn Mowers Product and Services
- 2.7.4 GreenWorks Zero-Turn Mowers Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.7.5 GreenWorks Recent Developments/Updates
- 2.8 Doosan Bobcat
- 2.8.1 Doosan Bobcat Details
- 2.8.2 Doosan Bobcat Major Business
- 2.8.3 Doosan Bobcat Zero-Turn Mowers Product and Services
- 2.8.4 Doosan Bobcat Zero-Turn Mowers Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.8.5 Doosan Bobcat Recent Developments/Updates
- 2.9 Jacobsen (Textron)
- 2.9.1 Jacobsen (Textron) Details
- 2.9.2 Jacobsen (Textron) Major Business
- 2.9.3 Jacobsen (Textron) Zero-Turn Mowers Product and Services
- 2.9.4 Jacobsen (Textron) Zero-Turn Mowers Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.9.5 Jacobsen (Textron) Recent Developments/Updates
- 2.10 Stiga Group
- 2.10.1 Stiga Group Details
- 2.10.2 Stiga Group Major Business
- 2.10.3 Stiga Group Zero-Turn Mowers Product and Services
- 2.10.4 Stiga Group Zero-Turn Mowers Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.10.5 Stiga Group Recent Developments/Updates
- 2.11 Gravely
- 2.11.1 Gravely Details
- 2.11.2 Gravely Major Business
- 2.11.3 Gravely Zero-Turn Mowers Product and Services
- 2.11.4 Gravely Zero-Turn Mowers Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.11.5 Gravely Recent Developments/Updates
- 2.12 Grasshopper
- 2.12.1 Grasshopper Details
- 2.12.2 Grasshopper Major Business
- 2.12.3 Grasshopper Zero-Turn Mowers Product and Services
- 2.12.4 Grasshopper Zero-Turn Mowers Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.12.5 Grasshopper Recent Developments/Updates
- 2.13 Craftsnman
- 2.13.1 Craftsnman Details
- 2.13.2 Craftsnman Major Business
- 2.13.3 Craftsnman Zero-Turn Mowers Product and Services
- 2.13.4 Craftsnman Zero-Turn Mowers Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.13.5 Craftsnman Recent Developments/Updates
- 2.14 Techtronic Industries Co. Ltd
- 2.14.1 Techtronic Industries Co. Ltd Details
- 2.14.2 Techtronic Industries Co. Ltd Major Business
- 2.14.3 Techtronic Industries Co. Ltd Zero-Turn Mowers Product and Services
- 2.14.4 Techtronic Industries Co. Ltd Zero-Turn Mowers Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.14.5 Techtronic Industries Co. Ltd Recent Developments/Updates
- 2.15 Scag Power Equipment (Mayville Inc)
- 2.15.1 Scag Power Equipment (Mayville Inc) Details
- 2.15.2 Scag Power Equipment (Mayville Inc) Major Business
- 2.15.3 Scag Power Equipment (Mayville Inc) Zero-Turn Mowers Product and Services
- 2.15.4 Scag Power Equipment (Mayville Inc) Zero-Turn Mowers Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.15.5 Scag Power Equipment (Mayville Inc) Recent Developments/Updates
- 2.16 Wright Manufacturing, Inc
- 2.16.1 Wright Manufacturing, Inc Details
- 2.16.2 Wright Manufacturing, Inc Major Business
- 2.16.3 Wright Manufacturing, Inc Zero-Turn Mowers Product and Services
- 2.16.4 Wright Manufacturing, Inc Zero-Turn Mowers Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.16.5 Wright Manufacturing, Inc Recent Developments/Updates
- 2.17 Ego(Chervon)
- 2.17.1 Ego(Chervon) Details
- 2.17.2 Ego(Chervon) Major Business
- 2.17.3 Ego(Chervon) Zero-Turn Mowers Product and Services
- 2.17.4 Ego(Chervon) Zero-Turn Mowers Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.17.5 Ego(Chervon) Recent Developments/Updates
- 2.18 Swisher
- 2.18.1 Swisher Details
- 2.18.2 Swisher Major Business
- 2.18.3 Swisher Zero-Turn Mowers Product and Services
- 2.18.4 Swisher Zero-Turn Mowers Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.18.5 Swisher Recent Developments/Updates
- 2.19 Mean Green
- 2.19.1 Mean Green Details
- 2.19.2 Mean Green Major Business
- 2.19.3 Mean Green Zero-Turn Mowers Product and Services
- 2.19.4 Mean Green Zero-Turn Mowers Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.19.5 Mean Green Recent Developments/Updates
- 2.20 Safun Industrial
- 2.20.1 Safun Industrial Details
- 2.20.2 Safun Industrial Major Business
- 2.20.3 Safun Industrial Zero-Turn Mowers Product and Services
- 2.20.4 Safun Industrial Zero-Turn Mowers Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.20.5 Safun Industrial Recent Developments/Updates
- 2.21 Segway-Ninebot
- 2.21.1 Segway-Ninebot Details
- 2.21.2 Segway-Ninebot Major Business
- 2.21.3 Segway-Ninebot Zero-Turn Mowers Product and Services
- 2.21.4 Segway-Ninebot Zero-Turn Mowers Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.21.5 Segway-Ninebot Recent Developments/Updates
3 Competitive Environment: Zero-Turn Mowers by Manufacturer
- 3.1 Global Zero-Turn Mowers Sales Quantity by Manufacturer (2021-2026)
- 3.2 Global Zero-Turn Mowers Revenue by Manufacturer (2021-2026)
- 3.3 Global Zero-Turn Mowers Average Price by Manufacturer (2021-2026)
- 3.4 Market Share Analysis (2025)
- 3.4.1 Producer Shipments of Zero-Turn Mowers by Manufacturer Revenue ($MM) and Market Share (%): 2025
- 3.4.2 Top 3 Zero-Turn Mowers Manufacturer Market Share in 2025
- 3.4.3 Top 6 Zero-Turn Mowers Manufacturer Market Share in 2025
- 3.5 Zero-Turn Mowers Market: Overall Company Footprint Analysis
- 3.5.1 Zero-Turn Mowers Market: Region Footprint
- 3.5.2 Zero-Turn Mowers Market: Company Product Type Footprint
- 3.5.3 Zero-Turn Mowers Market: Company Product Application Footprint
- 3.6 New Market Entrants and Barriers to Market Entry
- 3.7 Mergers, Acquisition, Agreements, and Collaborations
4 Consumption Analysis by Region
- 4.1 Global Zero-Turn Mowers Market Size by Region
- 4.1.1 Global Zero-Turn Mowers Sales Quantity by Region (2021-2032)
- 4.1.2 Global Zero-Turn Mowers Consumption Value by Region (2021-2032)
- 4.1.3 Global Zero-Turn Mowers Average Price by Region (2021-2032)
- 4.2 North America Zero-Turn Mowers Consumption Value (2021-2032)
- 4.3 Europe Zero-Turn Mowers Consumption Value (2021-2032)
- 4.4 Asia-Pacific Zero-Turn Mowers Consumption Value (2021-2032)
- 4.5 South America Zero-Turn Mowers Consumption Value (2021-2032)
- 4.6 Middle East & Africa Zero-Turn Mowers Consumption Value (2021-2032)
5 Market Segment by Type
- 5.1 Global Zero-Turn Mowers Sales Quantity by Type (2021-2032)
- 5.2 Global Zero-Turn Mowers Consumption Value by Type (2021-2032)
- 5.3 Global Zero-Turn Mowers Average Price by Type (2021-2032)
6 Market Segment by Application
- 6.1 Global Zero-Turn Mowers Sales Quantity by Application (2021-2032)
- 6.2 Global Zero-Turn Mowers Consumption Value by Application (2021-2032)
- 6.3 Global Zero-Turn Mowers Average Price by Application (2021-2032)
7 North America
- 7.1 North America Zero-Turn Mowers Sales Quantity by Type (2021-2032)
- 7.2 North America Zero-Turn Mowers Sales Quantity by Application (2021-2032)
- 7.3 North America Zero-Turn Mowers Market Size by Country
- 7.3.1 North America Zero-Turn Mowers Sales Quantity by Country (2021-2032)
- 7.3.2 North America Zero-Turn Mowers Consumption Value by Country (2021-2032)
- 7.3.3 United States Market Size and Forecast (2021-2032)
- 7.3.4 Canada Market Size and Forecast (2021-2032)
- 7.3.5 Mexico Market Size and Forecast (2021-2032)
8 Europe
- 8.1 Europe Zero-Turn Mowers Sales Quantity by Type (2021-2032)
- 8.2 Europe Zero-Turn Mowers Sales Quantity by Application (2021-2032)
- 8.3 Europe Zero-Turn Mowers Market Size by Country
- 8.3.1 Europe Zero-Turn Mowers Sales Quantity by Country (2021-2032)
- 8.3.2 Europe Zero-Turn Mowers Consumption Value by Country (2021-2032)
- 8.3.3 Germany Market Size and Forecast (2021-2032)
- 8.3.4 France Market Size and Forecast (2021-2032)
- 8.3.5 United Kingdom Market Size and Forecast (2021-2032)
- 8.3.6 Russia Market Size and Forecast (2021-2032)
- 8.3.7 Italy Market Size and Forecast (2021-2032)
9 Asia-Pacific
- 9.1 Asia-Pacific Zero-Turn Mowers Sales Quantity by Type (2021-2032)
- 9.2 Asia-Pacific Zero-Turn Mowers Sales Quantity by Application (2021-2032)
- 9.3 Asia-Pacific Zero-Turn Mowers Market Size by Region
- 9.3.1 Asia-Pacific Zero-Turn Mowers Sales Quantity by Region (2021-2032)
- 9.3.2 Asia-Pacific Zero-Turn Mowers Consumption Value by Region (2021-2032)
- 9.3.3 China Market Size and Forecast (2021-2032)
- 9.3.4 Japan Market Size and Forecast (2021-2032)
- 9.3.5 South Korea Market Size and Forecast (2021-2032)
- 9.3.6 India Market Size and Forecast (2021-2032)
- 9.3.7 Southeast Asia Market Size and Forecast (2021-2032)
- 9.3.8 Australia Market Size and Forecast (2021-2032)
10 South America
- 10.1 South America Zero-Turn Mowers Sales Quantity by Type (2021-2032)
- 10.2 South America Zero-Turn Mowers Sales Quantity by Application (2021-2032)
- 10.3 South America Zero-Turn Mowers Market Size by Country
- 10.3.1 South America Zero-Turn Mowers Sales Quantity by Country (2021-2032)
- 10.3.2 South America Zero-Turn Mowers Consumption Value by Country (2021-2032)
- 10.3.3 Brazil Market Size and Forecast (2021-2032)
- 10.3.4 Argentina Market Size and Forecast (2021-2032)
11 Middle East & Africa
- 11.1 Middle East & Africa Zero-Turn Mowers Sales Quantity by Type (2021-2032)
- 11.2 Middle East & Africa Zero-Turn Mowers Sales Quantity by Application (2021-2032)
- 11.3 Middle East & Africa Zero-Turn Mowers Market Size by Country
- 11.3.1 Middle East & Africa Zero-Turn Mowers Sales Quantity by Country (2021-2032)
- 11.3.2 Middle East & Africa Zero-Turn Mowers Consumption Value by Country (2021-2032)
- 11.3.3 Turkey Market Size and Forecast (2021-2032)
- 11.3.4 Egypt Market Size and Forecast (2021-2032)
- 11.3.5 Saudi Arabia Market Size and Forecast (2021-2032)
- 11.3.6 South Africa Market Size and Forecast (2021-2032)
12 Market Dynamics
- 12.1 Zero-Turn Mowers Market Drivers
- 12.2 Zero-Turn Mowers Market Restraints
- 12.3 Zero-Turn Mowers Trends Analysis
- 12.4 Porters Five Forces Analysis
- 12.4.1 Threat of New Entrants
- 12.4.2 Bargaining Power of Suppliers
- 12.4.3 Bargaining Power of Buyers
- 12.4.4 Threat of Substitutes
- 12.4.5 Competitive Rivalry
13 Raw Material and Industry Chain
- 13.1 Raw Material of Zero-Turn Mowers and Key Manufacturers
- 13.2 Manufacturing Costs Percentage of Zero-Turn Mowers
- 13.3 Zero-Turn Mowers Production Process
- 13.4 Industry Value Chain Analysis
14 Shipments by Distribution Channel
- 14.1 Sales Channel
- 14.1.1 Direct to End-User
- 14.1.2 Distributors
- 14.2 Zero-Turn Mowers Typical Distributors
- 14.3 Zero-Turn Mowers Typical Customers
15 Research Findings and Conclusion
16 Appendix
- 16.1 Methodology
- 16.2 Research Process and Data Source
According to our (Global Info Research) latest study, the global Zero-Turn Mowers market size was valued at US$ 3746 million in 2025 and is forecast to a readjusted size of US$ 5089 million by 2032 with a CAGR of 4.6% during review period.
Global sales of zero-turn lawnmowers are projected to reach approximately 1.3 million units by 2025, with an average price of around $2,800 per unit.
A zero-turn radius lawnmower is a lawn mower that achieves zero turning radius through independent drive of the front and rear wheels. Its core advantage lies in its high maneuverability in confined spaces, allowing it to reach corners that traditional mowers cannot, significantly improving mowing efficiency. Different brands and models achieve zero turning radius in different ways, but the most common method is through hydraulic control of the speed of each drive wheel. Zero-turn radius lawnmowers are available in both commercial and residential models, varying in engine power, cutting disc size, fuel type (gasoline or diesel), and price. Compared to similarly sized traditional ride-on lawnmowers with steerable front wheels, zero-turn radius lawnmowers are generally faster and more expensive.
Upstream: Covering power systems (engines/lithium batteries), cutting components (roll cutters/rotary cutters), intelligent modules (RTK positioning, LiDAR), and structural materials (high-strength alloys). Midstream: OEMs integrate upstream resources to develop differentiated products (such as commercial wide-angle models and home-use silent models). Downstream: Reaching end users through offline distributors (garden tool chain stores, supermarkets) and online platforms; the commercial sector also includes B-end customers such as landscape maintenance companies.
Global zero-turn mowers key players include Husqvarna, John deere, Ariens, etc.The top 5 companies hold a share about 60%.North America is the largest market, with a share about 45%, followed by Europe and Asia Pacific with the share about 33% and 16%.In terms of product, gas is the largest segment, with a share over 82%. And in terms of application, the largest application is commercial, followed by residential.
Market drivers primarily include the following:
Upgrading Efficiency Needs
Urbanization in large commercial complexes and golf courses places higher demands on lawn maintenance efficiency. Zero-turn designs reduce manual turning time and increase mowing speed per unit area.
Policy and Environmental Guidance
Many countries have introduced emission standards for lawnmowers, driving the industry towards electrification. Subsidies for purchasing low-noise, zero-emission equipment in some regions accelerate the adoption of smart lawnmowers.
Technological Integration and Innovation
Improved RTK positioning accuracy to centimeter level and reduced LiDAR costs enable smart lawnmowers to move beyond wired connections and adapt to complex terrain. AI algorithms optimize path planning, further reducing the need for manual intervention.
This report is a detailed and comprehensive analysis for global Zero-Turn Mowers market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Zero-Turn Mowers market size and forecasts, in consumption value ($ Million), sales quantity (K Unit), and average selling prices (USD/Unit), 2021-2032
Global Zero-Turn Mowers market size and forecasts by region and country, in consumption value ($ Million), sales quantity (K Unit), and average selling prices (USD/Unit), 2021-2032
Global Zero-Turn Mowers market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (K Unit), and average selling prices (USD/Unit), 2021-2032
Global Zero-Turn Mowers market shares of main players, shipments in revenue ($ Million), sales quantity (K Unit), and ASP (USD/Unit), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Zero-Turn Mowers
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Zero-Turn Mowers market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Husqvarna, John Deere, MTD Products Inc, Toro Company, Excel Industries, Ariens, GreenWorks, Doosan Bobcat, Jacobsen (Textron), Stiga Group, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market Segmentation
Zero-Turn Mowers market is split by Type and by Application. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Gas
Electric
Market segment by Technology
Mechanical Control Type
Hydraulic Steering Type
Market segment by Sales Channel
Online Sales
Offline Sales
Market segment by Application
Commercial
Residential
Major players covered
Husqvarna
John Deere
MTD Products Inc
Toro Company
Excel Industries
Ariens
GreenWorks
Doosan Bobcat
Jacobsen (Textron)
Stiga Group
Gravely
Grasshopper
Craftsnman
Techtronic Industries Co. Ltd
Scag Power Equipment (Mayville Inc)
Wright Manufacturing, Inc
Ego(Chervon)
Swisher
Mean Green
Safun Industrial
Segway-Ninebot
Market segment by region, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Zero-Turn Mowers product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Zero-Turn Mowers, with price, sales quantity, revenue, and global market share of Zero-Turn Mowers from 2021 to 2026.
Chapter 3, the Zero-Turn Mowers competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Zero-Turn Mowers breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2021 to 2032.
Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2021 to 2032.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2021 to 2026.and Zero-Turn Mowers market forecast, by regions, by Type, and by Application, with sales and revenue, from 2027 to 2032.
Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of Zero-Turn Mowers.
Chapter 14 and 15, to describe Zero-Turn Mowers sales channel, distributors, customers, research findings and conclusion.