WOUND CARE IN CROATIA

Euromonitor International

January 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Pragmatic Consumer Behaviour

Manufacturers Should Not Be Discouraged From Innovating

Sales Are Decline-resistant

Competitive Landscape

Shares Divided Among the Leading Players

Important Roles of Local and Regional Players

Private Label Is Present Within Wound Care

Category Data

Table 1 Sales of Wound Care by Category: Value 2013-2018

Table 2 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Wound Care: % Value 2014-2018

Table 4 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 5 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Executive Summary

Still Plenty of Space for Growth

General Improvement in the Economy Supports Sales of Consumer Health Products

Problems With Parent Company Do Not Bother Pliva Hrvatska

Liberalisation of the Market Still Just A Wish

the Future To Be Very Much Shaped by Legislation

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Penetration of Private Label by Category: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

When consumers in Croatia are considering wound care products, they tend to be conservative and necessity-driven. This narrows the possibilities regarding impulse buying or selling through colourful designs or packaging. The only window left for consumer interest is when these products are purchased for children. Still, every Croatian householder thinks of wound care products as essential for everyday life: there is a first aid kit, a collection of adhesive plasters, bandages, gauze and tape in...

Euromonitor International's Wound Care in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.