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Global Wet Tissues Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031

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1 Market Overview

  • 1.1 Product Overview and Scope
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Market Analysis by Type
    • 1.3.1 Overview: Global Wet Tissues Consumption Value by Type: 2020 Versus 2024 Versus 2031
    • 1.3.2 Cross Fold
    • 1.3.3 Longitudinal Fold
    • 1.3.4 Others
  • 1.4 Market Analysis by Application
    • 1.4.1 Overview: Global Wet Tissues Consumption Value by Application: 2020 Versus 2024 Versus 2031
    • 1.4.2 Baby
    • 1.4.3 Personal Care
    • 1.4.4 Cleaning
    • 1.4.5 Industrial
    • 1.4.6 Others
  • 1.5 Global Wet Tissues Market Size & Forecast
    • 1.5.1 Global Wet Tissues Consumption Value (2020 & 2024 & 2031)
    • 1.5.2 Global Wet Tissues Sales Quantity (2020-2031)
    • 1.5.3 Global Wet Tissues Average Price (2020-2031)

2 Manufacturers Profiles

  • 2.1 Kimberly-Clark
    • 2.1.1 Kimberly-Clark Details
    • 2.1.2 Kimberly-Clark Major Business
    • 2.1.3 Kimberly-Clark Wet Tissues Product and Services
    • 2.1.4 Kimberly-Clark Wet Tissues Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.1.5 Kimberly-Clark Recent Developments/Updates
  • 2.2 Procter & Gamble
    • 2.2.1 Procter & Gamble Details
    • 2.2.2 Procter & Gamble Major Business
    • 2.2.3 Procter & Gamble Wet Tissues Product and Services
    • 2.2.4 Procter & Gamble Wet Tissues Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.2.5 Procter & Gamble Recent Developments/Updates
  • 2.3 SCA
    • 2.3.1 SCA Details
    • 2.3.2 SCA Major Business
    • 2.3.3 SCA Wet Tissues Product and Services
    • 2.3.4 SCA Wet Tissues Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.3.5 SCA Recent Developments/Updates
  • 2.4 Nice-Pak Products
    • 2.4.1 Nice-Pak Products Details
    • 2.4.2 Nice-Pak Products Major Business
    • 2.4.3 Nice-Pak Products Wet Tissues Product and Services
    • 2.4.4 Nice-Pak Products Wet Tissues Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.4.5 Nice-Pak Products Recent Developments/Updates
  • 2.5 Rockline Industries
    • 2.5.1 Rockline Industries Details
    • 2.5.2 Rockline Industries Major Business
    • 2.5.3 Rockline Industries Wet Tissues Product and Services
    • 2.5.4 Rockline Industries Wet Tissues Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.5.5 Rockline Industries Recent Developments/Updates
  • 2.6 Lenzing
    • 2.6.1 Lenzing Details
    • 2.6.2 Lenzing Major Business
    • 2.6.3 Lenzing Wet Tissues Product and Services
    • 2.6.4 Lenzing Wet Tissues Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.6.5 Lenzing Recent Developments/Updates
  • 2.7 Albaad Massuot
    • 2.7.1 Albaad Massuot Details
    • 2.7.2 Albaad Massuot Major Business
    • 2.7.3 Albaad Massuot Wet Tissues Product and Services
    • 2.7.4 Albaad Massuot Wet Tissues Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.7.5 Albaad Massuot Recent Developments/Updates
  • 2.8 APP
    • 2.8.1 APP Details
    • 2.8.2 APP Major Business
    • 2.8.3 APP Wet Tissues Product and Services
    • 2.8.4 APP Wet Tissues Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.8.5 APP Recent Developments/Updates
  • 2.9 Johnson & Johnson
    • 2.9.1 Johnson & Johnson Details
    • 2.9.2 Johnson & Johnson Major Business
    • 2.9.3 Johnson & Johnson Wet Tissues Product and Services
    • 2.9.4 Johnson & Johnson Wet Tissues Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.9.5 Johnson & Johnson Recent Developments/Updates
  • 2.10 Clorox
    • 2.10.1 Clorox Details
    • 2.10.2 Clorox Major Business
    • 2.10.3 Clorox Wet Tissues Product and Services
    • 2.10.4 Clorox Wet Tissues Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.10.5 Clorox Recent Developments/Updates
  • 2.11 SC Johnson
    • 2.11.1 SC Johnson Details
    • 2.11.2 SC Johnson Major Business
    • 2.11.3 SC Johnson Wet Tissues Product and Services
    • 2.11.4 SC Johnson Wet Tissues Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.11.5 SC Johnson Recent Developments/Updates
  • 2.12 Beiersdorf
    • 2.12.1 Beiersdorf Details
    • 2.12.2 Beiersdorf Major Business
    • 2.12.3 Beiersdorf Wet Tissues Product and Services
    • 2.12.4 Beiersdorf Wet Tissues Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.12.5 Beiersdorf Recent Developments/Updates
  • 2.13 Oji Holdings
    • 2.13.1 Oji Holdings Details
    • 2.13.2 Oji Holdings Major Business
    • 2.13.3 Oji Holdings Wet Tissues Product and Services
    • 2.13.4 Oji Holdings Wet Tissues Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.13.5 Oji Holdings Recent Developments/Updates
  • 2.14 Hengan
    • 2.14.1 Hengan Details
    • 2.14.2 Hengan Major Business
    • 2.14.3 Hengan Wet Tissues Product and Services
    • 2.14.4 Hengan Wet Tissues Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.14.5 Hengan Recent Developments/Updates
  • 2.15 Cascades
    • 2.15.1 Cascades Details
    • 2.15.2 Cascades Major Business
    • 2.15.3 Cascades Wet Tissues Product and Services
    • 2.15.4 Cascades Wet Tissues Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.15.5 Cascades Recent Developments/Updates
  • 2.16 Pigeon
    • 2.16.1 Pigeon Details
    • 2.16.2 Pigeon Major Business
    • 2.16.3 Pigeon Wet Tissues Product and Services
    • 2.16.4 Pigeon Wet Tissues Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.16.5 Pigeon Recent Developments/Updates
  • 2.17 Vinda
    • 2.17.1 Vinda Details
    • 2.17.2 Vinda Major Business
    • 2.17.3 Vinda Wet Tissues Product and Services
    • 2.17.4 Vinda Wet Tissues Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.17.5 Vinda Recent Developments/Updates

3 Competitive Environment: Wet Tissues by Manufacturer

  • 3.1 Global Wet Tissues Sales Quantity by Manufacturer (2020-2025)
  • 3.2 Global Wet Tissues Revenue by Manufacturer (2020-2025)
  • 3.3 Global Wet Tissues Average Price by Manufacturer (2020-2025)
  • 3.4 Market Share Analysis (2024)
    • 3.4.1 Producer Shipments of Wet Tissues by Manufacturer Revenue ($MM) and Market Share (%): 2024
    • 3.4.2 Top 3 Wet Tissues Manufacturer Market Share in 2024
    • 3.4.3 Top 6 Wet Tissues Manufacturer Market Share in 2024
  • 3.5 Wet Tissues Market: Overall Company Footprint Analysis
    • 3.5.1 Wet Tissues Market: Region Footprint
    • 3.5.2 Wet Tissues Market: Company Product Type Footprint
    • 3.5.3 Wet Tissues Market: Company Product Application Footprint
  • 3.6 New Market Entrants and Barriers to Market Entry
  • 3.7 Mergers, Acquisition, Agreements, and Collaborations

4 Consumption Analysis by Region

  • 4.1 Global Wet Tissues Market Size by Region
    • 4.1.1 Global Wet Tissues Sales Quantity by Region (2020-2031)
    • 4.1.2 Global Wet Tissues Consumption Value by Region (2020-2031)
    • 4.1.3 Global Wet Tissues Average Price by Region (2020-2031)
  • 4.2 North America Wet Tissues Consumption Value (2020-2031)
  • 4.3 Europe Wet Tissues Consumption Value (2020-2031)
  • 4.4 Asia-Pacific Wet Tissues Consumption Value (2020-2031)
  • 4.5 South America Wet Tissues Consumption Value (2020-2031)
  • 4.6 Middle East & Africa Wet Tissues Consumption Value (2020-2031)

5 Market Segment by Type

  • 5.1 Global Wet Tissues Sales Quantity by Type (2020-2031)
  • 5.2 Global Wet Tissues Consumption Value by Type (2020-2031)
  • 5.3 Global Wet Tissues Average Price by Type (2020-2031)

6 Market Segment by Application

  • 6.1 Global Wet Tissues Sales Quantity by Application (2020-2031)
  • 6.2 Global Wet Tissues Consumption Value by Application (2020-2031)
  • 6.3 Global Wet Tissues Average Price by Application (2020-2031)

7 North America

  • 7.1 North America Wet Tissues Sales Quantity by Type (2020-2031)
  • 7.2 North America Wet Tissues Sales Quantity by Application (2020-2031)
  • 7.3 North America Wet Tissues Market Size by Country
    • 7.3.1 North America Wet Tissues Sales Quantity by Country (2020-2031)
    • 7.3.2 North America Wet Tissues Consumption Value by Country (2020-2031)
    • 7.3.3 United States Market Size and Forecast (2020-2031)
    • 7.3.4 Canada Market Size and Forecast (2020-2031)
    • 7.3.5 Mexico Market Size and Forecast (2020-2031)

8 Europe

  • 8.1 Europe Wet Tissues Sales Quantity by Type (2020-2031)
  • 8.2 Europe Wet Tissues Sales Quantity by Application (2020-2031)
  • 8.3 Europe Wet Tissues Market Size by Country
    • 8.3.1 Europe Wet Tissues Sales Quantity by Country (2020-2031)
    • 8.3.2 Europe Wet Tissues Consumption Value by Country (2020-2031)
    • 8.3.3 Germany Market Size and Forecast (2020-2031)
    • 8.3.4 France Market Size and Forecast (2020-2031)
    • 8.3.5 United Kingdom Market Size and Forecast (2020-2031)
    • 8.3.6 Russia Market Size and Forecast (2020-2031)
    • 8.3.7 Italy Market Size and Forecast (2020-2031)

9 Asia-Pacific

  • 9.1 Asia-Pacific Wet Tissues Sales Quantity by Type (2020-2031)
  • 9.2 Asia-Pacific Wet Tissues Sales Quantity by Application (2020-2031)
  • 9.3 Asia-Pacific Wet Tissues Market Size by Region
    • 9.3.1 Asia-Pacific Wet Tissues Sales Quantity by Region (2020-2031)
    • 9.3.2 Asia-Pacific Wet Tissues Consumption Value by Region (2020-2031)
    • 9.3.3 China Market Size and Forecast (2020-2031)
    • 9.3.4 Japan Market Size and Forecast (2020-2031)
    • 9.3.5 South Korea Market Size and Forecast (2020-2031)
    • 9.3.6 India Market Size and Forecast (2020-2031)
    • 9.3.7 Southeast Asia Market Size and Forecast (2020-2031)
    • 9.3.8 Australia Market Size and Forecast (2020-2031)

10 South America

  • 10.1 South America Wet Tissues Sales Quantity by Type (2020-2031)
  • 10.2 South America Wet Tissues Sales Quantity by Application (2020-2031)
  • 10.3 South America Wet Tissues Market Size by Country
    • 10.3.1 South America Wet Tissues Sales Quantity by Country (2020-2031)
    • 10.3.2 South America Wet Tissues Consumption Value by Country (2020-2031)
    • 10.3.3 Brazil Market Size and Forecast (2020-2031)
    • 10.3.4 Argentina Market Size and Forecast (2020-2031)

11 Middle East & Africa

  • 11.1 Middle East & Africa Wet Tissues Sales Quantity by Type (2020-2031)
  • 11.2 Middle East & Africa Wet Tissues Sales Quantity by Application (2020-2031)
  • 11.3 Middle East & Africa Wet Tissues Market Size by Country
    • 11.3.1 Middle East & Africa Wet Tissues Sales Quantity by Country (2020-2031)
    • 11.3.2 Middle East & Africa Wet Tissues Consumption Value by Country (2020-2031)
    • 11.3.3 Turkey Market Size and Forecast (2020-2031)
    • 11.3.4 Egypt Market Size and Forecast (2020-2031)
    • 11.3.5 Saudi Arabia Market Size and Forecast (2020-2031)
    • 11.3.6 South Africa Market Size and Forecast (2020-2031)

12 Market Dynamics

  • 12.1 Wet Tissues Market Drivers
  • 12.2 Wet Tissues Market Restraints
  • 12.3 Wet Tissues Trends Analysis
  • 12.4 Porters Five Forces Analysis
    • 12.4.1 Threat of New Entrants
    • 12.4.2 Bargaining Power of Suppliers
    • 12.4.3 Bargaining Power of Buyers
    • 12.4.4 Threat of Substitutes
    • 12.4.5 Competitive Rivalry

13 Raw Material and Industry Chain

  • 13.1 Raw Material of Wet Tissues and Key Manufacturers
  • 13.2 Manufacturing Costs Percentage of Wet Tissues
  • 13.3 Wet Tissues Production Process
  • 13.4 Industry Value Chain Analysis

14 Shipments by Distribution Channel

  • 14.1 Sales Channel
    • 14.1.1 Direct to End-User
    • 14.1.2 Distributors
  • 14.2 Wet Tissues Typical Distributors
  • 14.3 Wet Tissues Typical Customers

15 Research Findings and Conclusion

    16 Appendix

    • 16.1 Methodology
    • 16.2 Research Process and Data Source

    According to our (Global Info Research) latest study, the global Wet Tissues market size was valued at US$ 20330 million in 2024 and is forecast to a readjusted size of USD 27020 million by 2031 with a CAGR of 4.2% during review period.
    Wet Tissues are a small moistened piece of tissue that often comes folded and wrapped for convenience.
    Kimberly-Clark, Procter & Gamble, SCA, Nice-Pak Products, Rockline Industries and Lenzing are the leading manufacturers of wet tissues, with the top 3 accounting for about 20% of the market share.
    North America is the largest market with about 40% of the market, followed by Europe with 30%.
    This report is a detailed and comprehensive analysis for global Wet Tissues market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
    Key Features:
    Global Wet Tissues market size and forecasts, in consumption value ($ Million), sales quantity (M Pcs), and average selling prices (USD/K Pcs), 2020-2031
    Global Wet Tissues market size and forecasts by region and country, in consumption value ($ Million), sales quantity (M Pcs), and average selling prices (USD/K Pcs), 2020-2031
    Global Wet Tissues market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (M Pcs), and average selling prices (USD/K Pcs), 2020-2031
    Global Wet Tissues market shares of main players, shipments in revenue ($ Million), sales quantity (M Pcs), and ASP (USD/K Pcs), 2020-2025
    The Primary Objectives in This Report Are:
    To determine the size of the total market opportunity of global and key countries
    To assess the growth potential for Wet Tissues
    To forecast future growth in each product and end-use market
    To assess competitive factors affecting the marketplace
    This report profiles key players in the global Wet Tissues market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Kimberly-Clark, Procter & Gamble, SCA, Nice-Pak Products, Rockline Industries, Lenzing, Albaad Massuot, APP, Johnson & Johnson, Clorox, etc.
    This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
    Market Segmentation
    Wet Tissues market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
    Market segment by Type
    Cross Fold
    Longitudinal Fold
    Others
    Market segment by Application
    Baby
    Personal Care
    Cleaning
    Industrial
    Others
    Major players covered
    Kimberly-Clark
    Procter & Gamble
    SCA
    Nice-Pak Products
    Rockline Industries
    Lenzing
    Albaad Massuot
    APP
    Johnson & Johnson
    Clorox
    SC Johnson
    Beiersdorf
    Oji Holdings
    Hengan
    Cascades
    Pigeon
    Vinda
    Market segment by region, regional analysis covers
    North America (United States, Canada, and Mexico)
    Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
    Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
    South America (Brazil, Argentina, Colombia, and Rest of South America)
    Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
    The content of the study subjects, includes a total of 15 chapters:
    Chapter 1, to describe Wet Tissues product scope, market overview, market estimation caveats and base year.
    Chapter 2, to profile the top manufacturers of Wet Tissues, with price, sales quantity, revenue, and global market share of Wet Tissues from 2020 to 2025.
    Chapter 3, the Wet Tissues competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
    Chapter 4, the Wet Tissues breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2020 to 2031.
    Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2020 to 2031.
    Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2020 to 2025.and Wet Tissues market forecast, by regions, by Type, and by Application, with sales and revenue, from 2026 to 2031.
    Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
    Chapter 13, the key raw materials and key suppliers, and industry chain of Wet Tissues.
    Chapter 14 and 15, to describe Wet Tissues sales channel, distributors, customers, research findings and conclusion.

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