Table of Contents

1 Report Overview

• 1.1 Study Scope
• 1.2 Market Analysis by Type
  • 1.2.1 Global Video Audience Measurement Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
  • 1.2.2 Viewing Time
  • 1.2.3 Viewing Times
• 1.3 Market by Application
  • 1.3.1 Global Video Audience Measurement Market Share by Application: 2017 VS 2021 VS 2028
  • 1.3.2 TV and Smart TV
  • 1.3.3 Notebook Computer
  • 1.3.4 Desktop
  • 1.3.5 Intelligent Mobile Phone
• 1.4 Study Objectives
• 1.5 Years Considered

2 Global Growth Trends

• 2.1 Global Video Audience Measurement Market Perspective (2017-2028)
• 2.2 Video Audience Measurement Growth Trends by Region
  • 2.2.1 Video Audience Measurement Market Size by Region: 2017 VS 2021 VS 2028
  • 2.2.2 Video Audience Measurement Historic Market Size by Region (2017-2022)
  • 2.2.3 Video Audience Measurement Forecasted Market Size by Region (2023-2028)
• 2.3 Video Audience Measurement Market Dynamics
  • 2.3.1 Video Audience Measurement Industry Trends
  • 2.3.2 Video Audience Measurement Market Drivers
  • 2.3.3 Video Audience Measurement Market Challenges
  • 2.3.4 Video Audience Measurement Market Restraints

3 Competition Landscape by Key Players

• 3.1 Global Top Video Audience Measurement Players by Revenue
  • 3.1.1 Global Top Video Audience Measurement Players by Revenue (2017-2022)
  • 3.1.2 Global Video Audience Measurement Revenue Market Share by Players (2017-2022)
• 3.2 Global Video Audience Measurement Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
• 3.3 Players Covered: Ranking by Video Audience Measurement Revenue
• 3.4 Global Video Audience Measurement Market Concentration Ratio
  • 3.4.1 Global Video Audience Measurement Market Concentration Ratio (CR5 and HHI)
  • 3.4.2 Global Top 10 and Top 5 Companies by Video Audience Measurement Revenue in 2021
• 3.5 Video Audience Measurement Key Players Head office and Area Served
• 3.6 Key Players Video Audience Measurement Product Solution and Service
• 3.7 Date of Enter into Video Audience Measurement Market
• 3.8 Mergers & Acquisitions, Expansion Plans

4 Video Audience Measurement Breakdown Data by Type

• 4.1 Global Video Audience Measurement Historic Market Size by Type (2017-2022)
• 4.2 Global Video Audience Measurement Forecasted Market Size by Type (2023-2028)

5 Video Audience Measurement Breakdown Data by Application

• 5.1 Global Video Audience Measurement Historic Market Size by Application (2017-2022)
• 5.2 Global Video Audience Measurement Forecasted Market Size by Application (2023-2028)

6 North America

• 6.1 North America Video Audience Measurement Market Size (2017-2028)
• 6.2 North America Video Audience Measurement Market Size by Country (2017-2022)
• 6.3 North America Video Audience Measurement Market Size by Country (2023-2028)
• 6.4 United States
• 6.5 Canada

7 Europe

• 7.1 Europe Video Audience Measurement Market Size (2017-2028)
• 7.2 Europe Video Audience Measurement Market Size by Country (2017-2022)
• 7.3 Europe Video Audience Measurement Market Size by Country (2023-2028)
• 7.4 Germany
• 7.5 France
• 7.6 U.K.
• 7.7 Italy
• 7.8 Russia
• 7.9 Nordic Countries

8 Asia-Pacific

• 8.1 Asia-Pacific Video Audience Measurement Market Size (2017-2028)
• 8.2 Asia-Pacific Video Audience Measurement Market Size by Country (2017-2022)
• 8.3 Asia-Pacific Video Audience Measurement Market Size by Country (2023-2028)
• 8.4 China
• 8.5 Japan
• 8.6 South Korea
• 8.7 Southeast Asia
• 8.8 India
• 8.9 Australia

9 Latin America

• 9.1 Latin America Video Audience Measurement Market Size (2017-2028)
• 9.2 Latin America Video Audience Measurement Market Size by Country (2017-2022)
• 9.3 Latin America Video Audience Measurement Market Size by Country (2023-2028)
• 9.4 Mexico
• 9.5 Brazil

10 Middle East & Africa

• 10.1 Middle East & Africa Video Audience Measurement Market Size (2017-2028)
• 10.2 Middle East & Africa Video Audience Measurement Market Size by Country (2017-2022)
• 10.3 Middle East & Africa Video Audience Measurement Market Size by Country (2023-2028)
• 10.4 Turkey
• 10.5 Saudi Arabia
• 10.6 UAE

11 Key Players Profiles

• 11.1 Comscore
  • 11.1.1 Comscore Company Detail
  • 11.1.2 Comscore Business Overview
  • 11.1.3 Comscore Video Audience Measurement Introduction
  • 11.1.4 Comscore Revenue in Video Audience Measurement Business (2017-2022)
  • 11.1.5 Comscore Recent Development
• 11.2 Numeris
  • 11.2.1 Numeris Company Detail
  • 11.2.2 Numeris Business Overview
  • 11.2.3 Numeris Video Audience Measurement Introduction
  • 11.2.4 Numeris Revenue in Video Audience Measurement Business (2017-2022)
  • 11.2.5 Numeris Recent Development
• 11.3 VideoAmp
  • 11.3.1 VideoAmp Company Detail
  • 11.3.2 VideoAmp Business Overview
  • 11.3.3 VideoAmp Video Audience Measurement Introduction
  • 11.3.4 VideoAmp Revenue in Video Audience Measurement Business (2017-2022)
  • 11.3.5 VideoAmp Recent Development
• 11.4 Tvbeat
  • 11.4.1 Tvbeat Company Detail
  • 11.4.2 Tvbeat Business Overview
  • 11.4.3 Tvbeat Video Audience Measurement Introduction
  • 11.4.4 Tvbeat Revenue in Video Audience Measurement Business (2017-2022)
  • 11.4.5 Tvbeat Recent Development
• 11.5 TVSquared
  • 11.5.1 TVSquared Company Detail
  • 11.5.2 TVSquared Business Overview
  • 11.5.3 TVSquared Video Audience Measurement Introduction
  • 11.5.4 TVSquared Revenue in Video Audience Measurement Business (2017-2022)
  • 11.5.5 TVSquared Recent Development
• 11.6 Samba TV
  • 11.6.1 Samba TV Company Detail
  • 11.6.2 Samba TV Business Overview
  • 11.6.3 Samba TV Video Audience Measurement Introduction
  • 11.6.4 Samba TV Revenue in Video Audience Measurement Business (2017-2022)
  • 11.6.5 Samba TV Recent Development
• 11.7 TVision Insights
  • 11.7.1 TVision Insights Company Detail
  • 11.7.2 TVision Insights Business Overview
  • 11.7.3 TVision Insights Video Audience Measurement Introduction
  • 11.7.4 TVision Insights Revenue in Video Audience Measurement Business (2017-2022)
  • 11.7.5 TVision Insights Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

• 13.1 Research Methodology
  • 13.1.1 Methodology/Research Approach
  • 13.1.2 Data Source
• 13.2 Disclaimer

Summary:

VAM (Video Audience Measurement) captures video consumption from linear television, OTT services and online viewing on all devices and platforms.
Industry Insights
The global Video Audience Measurement market size is projected to reach US$ million by 2028, from US$ million in 2021, at a CAGR of % during 2022-2028.
Fully considering the economic change by this health crisis, Viewing Time accounting for % of the Video Audience Measurement global market in 2021, is projected to value US$ million by 2028, growing at a revised % CAGR from 2022 to 2028. While TV and Smart TV segment is altered to an % CAGR throughout this forecast period.
China Video Audience Measurement market size is valued at US$ million in 2021, while the North America and Europe Video Audience Measurement are US$ million and US$ million, severally. The proportion of the North America is % in 2021, while China and Europe are % and respectively, and it is predicted that China proportion will reach % in 2028, trailing a CAGR of % through the analysis period 2022-2028. Japan, South Korea, and Southeast Asia are noteworthy markets in Asia, with CAGR %, %, and % respectively for the next 6-year period. As for the Europe Video Audience Measurement landscape, Germany is projected to reach US$ million by 2028 trailing a CAGR of % over the forecast period 2022-2028.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Video Audience Measurement market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Video Audience Measurement market in terms of revenue.
Overall, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Video Audience Measurement market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Video Audience Measurement market.
Impact of Covid-19 Outbreak
This section of the report has explored the overall status of the Covid scenario and has offered valuable insights into the changes in supply chain disruption, fluctuations in demand, etc. The analysts have also focused on the key measures that the companies are opting to withstand the harsh scenario.
Segmental Analysis
The report has been segmented into product and application segments. The researchers have documented all the products present today in the Video Audience Measurement market. They have also shed light on the new product innovations and launches by the key players. In the segmental analysis, the analysts have provided revenue forecast figures based on type and application for the period 2017-2028. They have also discussed about the growth rate and potential of each segment for the period 2017-2028.
Video Audience Measurement Breakdown Data by Type
Viewing Time
Viewing Times
Video Audience Measurement Breakdown Data by Application
TV and Smart TV
Notebook Computer
Desktop
Intelligent Mobile Phone
Regional Analysis
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Competitive Landscape
This segment focuses on the key players operating in the industry. It underlines all the current and future activities by the prominent manufacturers. By understanding various initiatives being taken up by different players, readers will gain the ability to settle on correct business choices. The authors of the report have provided accurate revenue figures of the companies for the period 2017-2022. The clients are sure to gain the upper hand once they get hold of this report. Key players studied in the research report include:
Comscore
Numeris
VideoAmp
Tvbeat
TVSquared
Samba TV
TVision Insights
Frequently Asked Questions
What factors will challenge the Video Audience Measurement market growth?
Which end-use segment will expand at the fastest CAGR in the Video Audience Measurement market?
Which are the emerging players in the Video Audience Measurement market?
How concentrated is the Video Audience Measurement market?
Which factors are positively contributing to the Video Audience Measurement market growth?
Which are the novel product innovations in the Video Audience Measurement market?
Which product segment will emerge as the most lucrative in the Video Audience Measurement market?
Which factors are increasing the competition in the Video Audience Measurement market?
Which are the strategic measures taken by the Video Audience Measurement industry players?
Which region will witness inactive growth during the forecast period?
What key trends are likely to emerge in the Video Audience Measurement market in the coming years?