UK Easter 2019
Table of Contents
THE KEY FINDINGS
The Key Findings
Easter penetration rises overall, but warm weather dampens demand for traditional seasonal food
"The rise of the alternative Easter egg drives Easter gift purchases
"
Personalised cards and fragrances present a growing opportunity for retailers
Trend insight - stores
Trend insight - online
CONSUMER ATTITUDES
Key findings
Buying dynamics
Financial wellbeing
Financial spending
Easter spending
Easter activities
Dining out choices
Dining in choices
Easter statements
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food retailers
SEASONAL FOOD & DRINK
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Retailer used
Spending
Buying dynamics
GIFTS
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Retailer used
Recipient
Average spend
Buying dynamics
SEASONAL ITEMS
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Average spend
Retailer used
Buying dynamics
METHODOLOGY
Technical details: consumer survey work
UK Easter 2019
Summary
"UK Easter 2019", report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Easter. The report analyses the market, the major players, the main trends, and consumer attitudes.
The proportion of consumers purchasing for the Easter occasion (across both retail and leisure) rose in 2019 to reach 76.3% - a 4.0ppt increase on 2018, as consumers felt better off financially than this time last year, though compared with 2018 more consumers funded their spending using credit cards or by dipping into savings.
Scope
- Warmer temperatures and a later date for Easter in 2019 impacted consumer behaviour and Easter spending. While the proportion of consumers purchasing for Easter increased by 6.7ppts to 75.3%, this was driven by a significant increase in the proportion of consumers purchasing gifts for Easter, while the percentage of shoppers purchasing seasonal food and drink fell.
- Alternatives to traditional chocolate eggs helped boost penetration across Easter gifts. Penetration for full size everyday Easter eggs reached 53.1%, up 21.9ppts on 2018, and for luxury eggs penetration increased to 29.8%, as consumers with dietary requirements found more choice in both the everyday and luxury categories.
- A growing proportion of consumers are buying personalised Easter products - 28.0% of gifts and 37.5% of cards purchased were personalised this year.
Reasons to buy
- Use our in-depth consumer insight to learn which areas are most important to ensure that product offerings in the lead up to Easter cater to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as quality, value for money and range in order to maximise sales potential.
- Use our in-depth analysis of the leading retailers over the Easter occasion in order to understand how to appeal shoppers and maximise market share.