Table of Contents

1 Report Overview

• 1.1 Study Scope
• 1.2 Key Market Segments
• 1.3 Players Covered
• 1.4 Market Analysis by Type
  • 1.4.1 Global TV Analytics Market Size Growth Rate by Type (2014-2025)
  • 1.4.2 Cable TV
  • 1.4.3 Satellite TV/ DTH
  • 1.4.4 IPTV
  • 1.4.5 Over the Top (OTT)
• 1.5 Market by Application
  • 1.5.1 Global TV Analytics Market Share by Application (2014-2025)
  • 1.5.2 Customer Lifetime Management
  • 1.5.3 Content Development
  • 1.5.4 Competitive Intelligence
  • 1.5.5 Campaign Management
• 1.6 Study Objectives
• 1.7 Years Considered

2 Global Growth Trends

• 2.1 TV Analytics Market Size
• 2.2 TV Analytics Growth Trends by Regions
  • 2.2.1 TV Analytics Market Size by Regions (2014-2025)
  • 2.2.2 TV Analytics Market Share by Regions (2014-2019)
• 2.3 Industry Trends
  • 2.3.1 Market Top Trends
  • 2.3.2 Market Drivers
  • 2.3.3 Market Opportunities

3 Market Share by Key Players

• 3.1 TV Analytics Market Size by Manufacturers
  • 3.1.1 Global TV Analytics Revenue by Manufacturers (2014-2019)
  • 3.1.2 Global TV Analytics Revenue Market Share by Manufacturers (2014-2019)
  • 3.1.3 Global TV Analytics Market Concentration Ratio (CR5 and HHI)
• 3.2 TV Analytics Key Players Head office and Area Served
• 3.3 Key Players TV Analytics Product/Solution/Service
• 3.4 Date of Enter into TV Analytics Market
• 3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application

• 4.1 Global TV Analytics Market Size by Type (2014-2019)
• 4.2 Global TV Analytics Market Size by Application (2014-2019)

5 United States

• 5.1 United States TV Analytics Market Size (2014-2019)
• 5.2 TV Analytics Key Players in United States
• 5.3 United States TV Analytics Market Size by Type
• 5.4 United States TV Analytics Market Size by Application

6 Europe

• 6.1 Europe TV Analytics Market Size (2014-2019)
• 6.2 TV Analytics Key Players in Europe
• 6.3 Europe TV Analytics Market Size by Type
• 6.4 Europe TV Analytics Market Size by Application

7 China

• 7.1 China TV Analytics Market Size (2014-2019)
• 7.2 TV Analytics Key Players in China
• 7.3 China TV Analytics Market Size by Type
• 7.4 China TV Analytics Market Size by Application

8 Japan

• 8.1 Japan TV Analytics Market Size (2014-2019)
• 8.2 TV Analytics Key Players in Japan
• 8.3 Japan TV Analytics Market Size by Type
• 8.4 Japan TV Analytics Market Size by Application

9 Southeast Asia

• 9.1 Southeast Asia TV Analytics Market Size (2014-2019)
• 9.2 TV Analytics Key Players in Southeast Asia
• 9.3 Southeast Asia TV Analytics Market Size by Type
• 9.4 Southeast Asia TV Analytics Market Size by Application

10 India

• 10.1 India TV Analytics Market Size (2014-2019)
• 10.2 TV Analytics Key Players in India
• 10.3 India TV Analytics Market Size by Type
• 10.4 India TV Analytics Market Size by Application

11 Central & South America

• 11.1 Central & South America TV Analytics Market Size (2014-2019)
• 11.2 TV Analytics Key Players in Central & South America
• 11.3 Central & South America TV Analytics Market Size by Type
• 11.4 Central & South America TV Analytics Market Size by Application

12 International Players Profiles

• 12.1 IBM
  • 12.1.1 IBM Company Details
  • 12.1.2 Company Description and Business Overview
  • 12.1.3 TV Analytics Introduction
  • 12.1.4 IBM Revenue in TV Analytics Business (2014-2019)
  • 12.1.5 IBM Recent Development
• 12.2 Google
  • 12.2.1 Google Company Details
  • 12.2.2 Company Description and Business Overview
  • 12.2.3 TV Analytics Introduction
  • 12.2.4 Google Revenue in TV Analytics Business (2014-2019)
  • 12.2.5 Google Recent Development
• 12.3 The Nielsen Company
  • 12.3.1 The Nielsen Company Company Details
  • 12.3.2 Company Description and Business Overview
  • 12.3.3 TV Analytics Introduction
  • 12.3.4 The Nielsen Company Revenue in TV Analytics Business (2014-2019)
  • 12.3.5 The Nielsen Company Recent Development
• 12.4 Zapr Media
  • 12.4.1 Zapr Media Company Details
  • 12.4.2 Company Description and Business Overview
  • 12.4.3 TV Analytics Introduction
  • 12.4.4 Zapr Media Revenue in TV Analytics Business (2014-2019)
  • 12.4.5 Zapr Media Recent Development
• 12.5 Alphonso
  • 12.5.1 Alphonso Company Details
  • 12.5.2 Company Description and Business Overview
  • 12.5.3 TV Analytics Introduction
  • 12.5.4 Alphonso Revenue in TV Analytics Business (2014-2019)
  • 12.5.5 Alphonso Recent Development
• 12.6 TVSQUARED
  • 12.6.1 TVSQUARED Company Details
  • 12.6.2 Company Description and Business Overview
  • 12.6.3 TV Analytics Introduction
  • 12.6.4 TVSQUARED Revenue in TV Analytics Business (2014-2019)
  • 12.6.5 TVSQUARED Recent Development
• 12.7 Amobee
  • 12.7.1 Amobee Company Details
  • 12.7.2 Company Description and Business Overview
  • 12.7.3 TV Analytics Introduction
  • 12.7.4 Amobee Revenue in TV Analytics Business (2014-2019)
  • 12.7.5 Amobee Recent Development
• 12.8 Clarivoy
  • 12.8.1 Clarivoy Company Details
  • 12.8.2 Company Description and Business Overview
  • 12.8.3 TV Analytics Introduction
  • 12.8.4 Clarivoy Revenue in TV Analytics Business (2014-2019)
  • 12.8.5 Clarivoy Recent Development
• 12.9 Tvbeat
  • 12.9.1 Tvbeat Company Details
  • 12.9.2 Company Description and Business Overview
  • 12.9.3 TV Analytics Introduction
  • 12.9.4 Tvbeat Revenue in TV Analytics Business (2014-2019)
  • 12.9.5 Tvbeat Recent Development
• 12.10 BLIX
  • 12.10.1 BLIX Company Details
  • 12.10.2 Company Description and Business Overview
  • 12.10.3 TV Analytics Introduction
  • 12.10.4 BLIX Revenue in TV Analytics Business (2014-2019)
  • 12.10.5 BLIX Recent Development
• 12.11 H-Tech
• 12.12 SambaTV
• 12.13 iSpot.tv
• 12.14 Admo.TV

13 Market Forecast 2019-2025

• 13.1 Market Size Forecast by Regions
• 13.2 United States
• 13.3 Europe
• 13.4 China
• 13.5 Japan
• 13.6 Southeast Asia
• 13.7 India
• 13.8 Central & South America
• 13.9 Market Size Forecast by Product (2019-2025)
• 13.10 Market Size Forecast by Application (2019-2025)

14 Analyst's Viewpoints/Conclusions

15 Appendix

• 15.1 Research Methodology
  • 15.1.1 Methodology/Research Approach
    • 15.1.1.1 Research Programs/Design
    • 15.1.1.2 Market Size Estimation
    • 12.1.1.3 Market Breakdown and Data Triangulation
  • 15.1.2 Data Source
    • 15.1.2.1 Secondary Sources
    • 15.1.2.2 Primary Sources
• 15.2 Disclaimer

In 2018, the global TV Analytics market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global TV Analytics status, future forecast, growth opportunity, key market and key players. The study objectives are to present the TV Analytics development in United States, Europe and China.

The key players covered in this study
IBM
Google
The Nielsen Company
Zapr Media
Alphonso
TVSQUARED
Amobee
Clarivoy
Tvbeat
BLIX
H-Tech
SambaTV
iSpot.tv
Admo.TV

Market segment by Type, the product can be split into
Cable TV
Satellite TV/ DTH
IPTV
Over the Top (OTT)

Market segment by Application, split into
Customer Lifetime Management
Content Development
Competitive Intelligence
Campaign Management

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global TV Analytics status, future forecast, growth opportunity, key market and key players.
To present the TV Analytics development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of TV Analytics are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.