Turkey Prepared Meals
Table of Contents
Report scope
Executive summary
Turkey in the global and regional context
Turkey in the global and Eastern Europe prepared meals sector
Turkey compared to other leading countries in the Eastern Europe
Per capita consumption and expenditure - Turkey compared to the Eastern Europe and global levels
Sector analysis - prepared meals
Country snapshot - prepared meals sector in Turkey
Value and volume analysis - prepared meals sector in Turkey
Degree of trading up/down in the Turkish prepared meals sector
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: meal kits
Segment analysis (in value terms): meal kits
Segment analysis (in volume terms): meal kits
Category analysis: pizza
Segment analysis (in value terms): pizza
Segment analysis (in volume terms): pizza
Category analysis: ready meals
Segment analysis (in value terms): ready meals
Segment analysis (in volume terms): ready meals
Distribution analysis
Distribution channel share analysis: prepared meals
Distribution channel share analysis by category
Competitive landscape
Leading companies in the sector (in value and volume terms) in the prepared meals sector, 2018
Top 5 companies share by brand (in value terms and volume terms) in the prepared meals sector, 2018
Brand shares of top five companies (in value terms and volume terms) by category, 2018
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
GlobalData country risk index (GCRI)
Methodology
Definitions
Appendix
Turkey Prepared Meals
Summary
The Turkish prepared meals sector is led by the ‘ready meals’ category in both value and volume terms, while the meal kits category is expected to register fastest value and volume growth during 2018-2023. Hypermarkets and supermarkets is the leading channel for the distribution of prepared meals products in the country. Rigid plastics are the most commonly used pack material in the sector. Yasar Holding S.A, Nomad Foods and Yildiz Holding are the top three companies in the Turkish prepared meals sector.
GlobalData’s Country Profile report on the Prepared Meals sector in Turkey provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
Scope
- The Turkey prepared meals sector is expected to grow at 13%. Meal kits expected to register highest growth. Rigid plastics is the most common form of packaging. Kids and babies accounted for highest consumption
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.