Table of Contents

Overview

Region Snapshot 2018

At a glance: The Brazilian tourist market in 2018

Risks to outbound Brazilian tourism

Main findings

Tourists profile

Which types of holiday do Brazilians take?

Which factors motivate Brazilians when choosing a holiday?

Where do Brazilians plan on travelling to in the next 12 months?

An insight into Brazilian tourists

Domestic tourism

Domestic flows

Domestic spending

Outbound tourism

Outbound flows

Outbound spending

Main and developing destination markets

Where did Brazilian tourists travel to in 2018?

Main destinations

Developing destinations

Outlook

Opportunities to attract Brazilian tourism

Appendix

References

Terminology and definitions

About the author

GlobalData at a glance

Tourism Source Market Insight: Brazil

Summary

GlobalData’s Tourism Source Market Insight: Brazil report provides a thorough insight into Brazil’s domestic and outbound tourism market. The report looks at the profiles of Brazilian tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Brazilian outbound travel market.

Key Highlights

- Brazilian expenditure on outbound tourism still struggles to recover from the crisis that hit the country between 2014 and 2016, falling from US$24.8bn in 2017 (after a 34.8% recovery) to US$24.2bn in 2018.
- Brazilian tourists spent an average of US$189.40 per domestic trip in 2018.
- There were 24 times more domestic trips than outbound trips in 2018.

Scope

- GlobalData’s Tourism Source Market Insight: Brazil report provides a thorough insight into Brazil’s domestic and outbound tourism market. The report looks at the profiles of Brazilian tourists and summarizes the key reasons that they travel.
- The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Brazilian outbound travel market.

Reasons to buy

- This report provides clear insight into developments in Brazil’s domestic and outbound tourism markets.
- The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
- The report explores the different profiles of Brazilian tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.
- The reader gains a strong understanding of the opportunities in Brazil, as well as the risks, to support better business decisions.