Table of Contents

Executive Summary

Introduction

Consumer Trends: what behaviors are influencing demand for Non-Alcoholic beverages?

Innovation Trends: how brands are responding to evolving consumer needs

Reusable Packaging

Infusions with CBD

Adultification and Connoisseurship

Migrating flavor influences

Alternative energy ingredients

Looking Ahead: Future Innovation Opportunities for Non-Alcoholic Beverages

Appendix

Top Trends in Non-Alcoholic Beverages 2019: Exploring the latest consumer and innovation trends, and future opportunities

Summary

"Top Trends in Non-Alcoholic Beverages 2019", outlines the key consumer and innovation trends currently impacting the core categories in the non-alcoholic beverage sector. The trends explored in this research include consumer desires for sensory fusion, moderation and avoidance, and the impact of migrating flavor influences.

Consumers are curious to try new soft drinks and price-elastic when considering familiar brands they deem credible. They are increasingly motivated by moderation and thus desire healthier substitutes. These consumer trends are also reflected in legislation like the UK sugar levy that came into effect in 2018.

Scope

- Consumers are growing tired of segmented beverage categories. They are seeking more exciting flavors and packaging.
- Initiatives like plastic pacts are endorsing circular economies. This drives packaging innovation to meet consumer and government standards.
- Soft drinks producers are responding to government scrutiny and changing consumer desires over excessive sugar content.

Reasons to buy

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.