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Top Growth Opportunities: Bakery & Cereals in Vietnam

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Table of Contents

    1. Introducing a top growth market for Bakery & Cereals

      Top 10 global growth opportunities scores

        Assessment against global strategic issues

          GlobalData’s strategic issues map

            Predicted future issues for the global Bakery & Cereals sector

              Top global issues

                Reward and risk assessment

                  Opportunity score - overview

                    Consumer spending trends - peer group comparisons

                      Political, economic, social and technological: analysis

                        Enablers and inhibitors of growth

                          Rewards and opportunities for growth

                            Summary of the market

                              2. Market insight - identifying the opportunities to move into

                                Sector growth by category

                                  Value growth of the Vietnamese Bakery & Cereals sector by category

                                    Volume growth of the market

                                      Level of premiumization by category

                                        Category analysis - key drivers of change

                                          3. Retail and distribution insight - key channels and retailers driving growth

                                            Bakery & Cereals retail channel share

                                              Key retail channel trends

                                                Routes to market

                                                  Drivers of change in the sector

                                                    4. Company and brand insight - the competitive landscape defined

                                                      Company and brand strength

                                                        International and domestic trademark owner analysis

                                                          5. Consumer insight - who, what, when, where, and why

                                                            Strategic issues map - pitfalls and opportunities

                                                              Key consumer drivers

                                                                Key consumers trends

                                                                  Key Health & Wellness trends

                                                                    Consumer trends summary

                                                                      6. Product and packaging insights

                                                                        Key product insights

                                                                          Trends and strategic issues - other notable product trends

                                                                            Key product innovation case studies

                                                                              Key packaging insights

                                                                                Product launch key takeouts

                                                                                  7. White spaces and innovation opportunities - space to move into

                                                                                    Highest growth segments to target

                                                                                      Segment focus - opportunities

                                                                                        8. About GlobalData

                                                                                        Top Growth Opportunities: Bakery & Cereals in Vietnam

                                                                                        Summary

                                                                                        Top Growth Opportunities for Bakery & Cereals in Vietnam provides recommended actions and detailed analysis of how to target the best growth opportunities for Bakery & Cereals producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Bakery & Cereals markets in Vietnam through GlobalData’s detailed and robust data, expert insight, and case studies.

                                                                                        GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Bakery & Cereals producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

                                                                                        Top Growth Opportunities for Bakery & Cereals in Vietnam provides an overview of the Bakery & Cereals market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Bakery & Cereals producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

                                                                                        Get access to -

                                                                                        - Key consumer demographic groups driving consumption within the Vietnam market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
                                                                                        - A study of market value and volumes over 2011-2016 for Vietnam, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
                                                                                        - White space analysis, to pinpoint attractive spaces in the market and the key actions to take
                                                                                        - Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
                                                                                        - Examples of international and regional product innovation targeting key consumer needs

                                                                                        Scope

                                                                                        - Among the top ten high-potential countries, the Vietnamese bakery & cereals sector ranked seventh on the GlobalData Opportunity Score and was valued at US$1,750 million in 2018
                                                                                        - The Vietnamese GDP grew by 6.6% in 2018 and is expected to grow at 6.5% in both 2019 and 2020
                                                                                        - Among the top ten countries, the Vietnamese bakery & cereals sector ranks ninth in terms of per capita expenditure, in US dollar terms, within 2018.
                                                                                        - The overall Vietnamese bakery & cereals sector grew from US$1,108.4 million in 2013 to US$1,745 million in 2018, registering a CAGR of 9.5% in US dollar terms during 2013-2018

                                                                                        Reasons to buy

                                                                                        - This report brings together consumer analysis and market data to provide actionable insight into the behavior of Vietnams's Bakery & Cereals consumers.
                                                                                        - This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Bakery & Cereals sector. Category, brand, and packaging dynamics are also examined.
                                                                                        - This allows product and marketing strategies to be better aligned with the leading trends in the market.

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