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Television Market in China 2014

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Slide 1: Executive Summary

    Macroeconomic Indicators

      Slide 2: Current Account Balance: (2010, 2011, 2012, 2013e, 2014e, 2015e), Exchange Rate: Half Yearly (Jan 2014 - May 2014)

        Slide 3: Lending Rate: Annual (2010 - 2013), Trade Balance: Annual (2009 - 2012), FDI Net Inflow: (2009- 2012)

          Slide 4: GDP at Current Prices: Annual (2010, 2011, 2012, 2013e, 2014e, 2015e), Inflation, Average Consumer Prices: (2010, 2011, 2012, 2013e, 2014e, 2015e)

            Introduction

              Slide 5-7: Introduction - Major Technologies

                Market Overview

                  Slide 8: Market Overview (Global) - Market Size and Growth (Value-Wise; 2013-2018e)

                    Slide 9: Market Overview (China) - Market Size and Growth (Volume-Wise; 2013-2018e)

                      Export and Import

                        Slide 10 - 11: Import and Export (Value Wise)

                          Drivers & Challenges

                            Slide 12: Drivers and Challenges - Summary

                              Slide 13-19: Drivers

                                Slide 20-22: Challenges

                                  Government Initiatives

                                    Slide: 23 - 25: Government Policies

                                      Trends

                                        Slide 26: Trends - Summary

                                          Slide 27-29 - Trends

                                            Competitive Landscape

                                              Slide 30: Porter's Five Forces Analysis

                                                Slide 31-35: Competitive Benchmarking

                                                  Slide 36-75: Major Public Players

                                                    Market Opportunities

                                                      Slide 76-77: Opportunities in the Television Market

                                                        Strategic Recommendations

                                                          Slide 78-79: Recommendations

                                                            Appendix

                                                              Slide 80: Key Ratios Description

                                                                Slide 81: Sources of Information

                                                                Netscribes' latest market research report titled Television Market in China 2014 states that the Chinese television market will witness a steady growth in the coming years. The Television market in China is almost saturated as most of the households own television sets already. The companies really needs to focus on new technologies to sustain themselves in the market. Growth in retail chain and extensive use of plastic money has favored the companies off late. Consumers can shop easily if they have internet at home. Government subsidies have encouraged both the companies and consumers. The television companies in China also face challenges due to changing lifestyles and rising labor costs.
                                                                Rising penetration in low tier cities is a new trend that is coming up. Television in China has evolved through many stages due to technological innovation. Many companies are also looking forward to mergers and acquisition as new business possibilities. Television market research has proved that entry barriers in the industry is low so there is huge competition in the market. Along with the Chinese companies there are also other multinationals which have a huge amount of market share in China. China is considered as one of the main emerging economies of the world therefore, building brands in the emerging markets is very important for the companies.

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