Section 1: Digital services market context

Report scope

Growth drivers of the digital economy

Technological disruption powers digital services

Mobility becomes the focus of digital innovation

Consumer empowerment bolsters digital

New business imperatives rationalize transformation

Section 2: Lessons in digital prowess

Challenging the telecom operator’s business

The digital company value system

Amazon strategy overview 15

Lesson 1: Customer obsession

Lesson 2: A passion for invention

Lesson 3: Long term intelligence

Apple strategy overview 19

Lesson 1: Passion for innovation

Lesson 2: A culture of excellence

Lesson 3: Intuitive seamless experiences

Facebook strategy overview 23

Lesson 1: Build it and they will come

Facebook strategy overview 23

Lesson 2: Zeal for big data and research

Lesson 3: Think big, invest in the future

Google strategy overview 27

Lesson 1: User-first mentality

Lesson 2: Enable ecosystem

Lesson 3: Fund emerging businesses

Section 3: Telco approaches to digital

Telco approaches to digital transformation

Verizon

China Telecom

Orange

AT&T

Section 4: Key Findings & Recommendations

Summary of findings

GAFA core values

GAFA success factors

Telco digital strategies

Recommendations

Appendices

Companies mentioned

“Telco Digital Transformation: Lessons from the world’s most powerful digital companies”, a thematic research report, examines effective strategies for telcos to capitalize on the explosive growth in the consumption of digital services. The report identifies key lessons in digital prowess from major brands including Google, Apple, Facebook and Amazon that have led the value shift from technology provision to enablement, and provides and in-depth analysis of telco strategies to transform their internal operations, coming up with new technology use cases and exploring new service and revenue models.

“Telco digital transformation: Lessons from the world’s most powerful digital companies” examines best practices of four of the world’s leading companies to help telecom executives develop effective growth strategies, make informed strategic business decisions and optimize return on investment.

The report provides valuable insights about effective corporate values, innovation programs, organizational strategies and revenue models that can help service providers transform their operational models and profit from the digital opportunity.
The report’s case studies provide real examples of market approaches and strategies being employed by leading telcos to build revenue opportunities in the digital age, related to their internal organizations, their ecosystem development and revenue creation.

Companies mentioned

Akamai Technologies
Alcatel-Lucent
Alibaba
Alphabet (Google)
Amazon
Amazon Web Services
AOL (Verizon)
AppAnnie
Appcoach
Apple
Ascenta(Facebook)
AT&T
Baidu
Best Tone
BMW
Chaordix
China Telecom
China Unicom
Chinese All
Cisco
CIRP
City of Marseille
DesignCrowd
Deutsche Telekom
DirectTV (AT&T)
Double Helix (Amazon)
Emerson
Ericsson
Facebook
General Electric
General Motors
Georgia Tech University
Google
Groupama Banque
Groupon
Huffington Post
Hughes Telematics (Verizon)
Indiegogo
Instagram (Facebook)
Kiva Systems (Amazon)
Linkedin
Microsoft
NBA
Oculus (Facebook)
Onstar (GM)
Orange
Pebbles
Phoenix Publishing
Rockwell Automation
Safeway
Sensity Systems
Singtel
Skype (Microsoft)
Starbucks
Sony
TechCrunch
Telefónica
Tencent
Time Warner
Twitch (Amazon)
Twitter
Udacity
University of Notre Dame
Verizon
Visa
Warner Brothers
WeChat
Xinhuanet
Yahoo (Verizon)