Global Submersible Aerator Mixer Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031
1 Market Overview
- 1.1 Product Overview and Scope
- 1.2 Market Estimation Caveats and Base Year
- 1.3 Market Analysis by Type
- 1.3.1 Overview: Global Submersible Aerator Mixer Consumption Value by Type: 2020 Versus 2024 Versus 2031
- 1.3.2 Air-cooled
- 1.3.3 Water-cooled
- 1.3.4 Others
- 1.4 Market Analysis by Application
- 1.4.1 Overview: Global Submersible Aerator Mixer Consumption Value by Application: 2020 Versus 2024 Versus 2031
- 1.4.2 Water Treatment Industry
- 1.4.3 Aquaculture Industry
- 1.4.4 Chemical Industry
- 1.5 Global Submersible Aerator Mixer Market Size & Forecast
- 1.5.1 Global Submersible Aerator Mixer Consumption Value (2020 & 2024 & 2031)
- 1.5.2 Global Submersible Aerator Mixer Sales Quantity (2020-2031)
- 1.5.3 Global Submersible Aerator Mixer Average Price (2020-2031)
2 Manufacturers Profiles
- 2.1 Sulzer
- 2.1.1 Sulzer Details
- 2.1.2 Sulzer Major Business
- 2.1.3 Sulzer Submersible Aerator Mixer Product and Services
- 2.1.4 Sulzer Submersible Aerator Mixer Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
- 2.1.5 Sulzer Recent Developments/Updates
- 2.2 Xylem Inc.
- 2.2.1 Xylem Inc. Details
- 2.2.2 Xylem Inc. Major Business
- 2.2.3 Xylem Inc. Submersible Aerator Mixer Product and Services
- 2.2.4 Xylem Inc. Submersible Aerator Mixer Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
- 2.2.5 Xylem Inc. Recent Developments/Updates
- 2.3 Evoqua Water Technologies
- 2.3.1 Evoqua Water Technologies Details
- 2.3.2 Evoqua Water Technologies Major Business
- 2.3.3 Evoqua Water Technologies Submersible Aerator Mixer Product and Services
- 2.3.4 Evoqua Water Technologies Submersible Aerator Mixer Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
- 2.3.5 Evoqua Water Technologies Recent Developments/Updates
- 2.4 Newterra (Aeromix Systems Inc.)
- 2.4.1 Newterra (Aeromix Systems Inc.) Details
- 2.4.2 Newterra (Aeromix Systems Inc.) Major Business
- 2.4.3 Newterra (Aeromix Systems Inc.) Submersible Aerator Mixer Product and Services
- 2.4.4 Newterra (Aeromix Systems Inc.) Submersible Aerator Mixer Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
- 2.4.5 Newterra (Aeromix Systems Inc.) Recent Developments/Updates
- 2.5 Grundfos
- 2.5.1 Grundfos Details
- 2.5.2 Grundfos Major Business
- 2.5.3 Grundfos Submersible Aerator Mixer Product and Services
- 2.5.4 Grundfos Submersible Aerator Mixer Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
- 2.5.5 Grundfos Recent Developments/Updates
- 2.6 Aquasystems
- 2.6.1 Aquasystems Details
- 2.6.2 Aquasystems Major Business
- 2.6.3 Aquasystems Submersible Aerator Mixer Product and Services
- 2.6.4 Aquasystems Submersible Aerator Mixer Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
- 2.6.5 Aquasystems Recent Developments/Updates
- 2.7 Lenntech
- 2.7.1 Lenntech Details
- 2.7.2 Lenntech Major Business
- 2.7.3 Lenntech Submersible Aerator Mixer Product and Services
- 2.7.4 Lenntech Submersible Aerator Mixer Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
- 2.7.5 Lenntech Recent Developments/Updates
- 2.8 GEA Group
- 2.8.1 GEA Group Details
- 2.8.2 GEA Group Major Business
- 2.8.3 GEA Group Submersible Aerator Mixer Product and Services
- 2.8.4 GEA Group Submersible Aerator Mixer Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
- 2.8.5 GEA Group Recent Developments/Updates
- 2.9 SPX Flow, Inc.
- 2.9.1 SPX Flow, Inc. Details
- 2.9.2 SPX Flow, Inc. Major Business
- 2.9.3 SPX Flow, Inc. Submersible Aerator Mixer Product and Services
- 2.9.4 SPX Flow, Inc. Submersible Aerator Mixer Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
- 2.9.5 SPX Flow, Inc. Recent Developments/Updates
- 2.10 Tsurumi Manufacturing Co Ltd
- 2.10.1 Tsurumi Manufacturing Co Ltd Details
- 2.10.2 Tsurumi Manufacturing Co Ltd Major Business
- 2.10.3 Tsurumi Manufacturing Co Ltd Submersible Aerator Mixer Product and Services
- 2.10.4 Tsurumi Manufacturing Co Ltd Submersible Aerator Mixer Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
- 2.10.5 Tsurumi Manufacturing Co Ltd Recent Developments/Updates
- 2.11 MixPro
- 2.11.1 MixPro Details
- 2.11.2 MixPro Major Business
- 2.11.3 MixPro Submersible Aerator Mixer Product and Services
- 2.11.4 MixPro Submersible Aerator Mixer Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
- 2.11.5 MixPro Recent Developments/Updates
- 2.12 Mitchell Lewis & Staver
- 2.12.1 Mitchell Lewis & Staver Details
- 2.12.2 Mitchell Lewis & Staver Major Business
- 2.12.3 Mitchell Lewis & Staver Submersible Aerator Mixer Product and Services
- 2.12.4 Mitchell Lewis & Staver Submersible Aerator Mixer Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
- 2.12.5 Mitchell Lewis & Staver Recent Developments/Updates
- 2.13 Aqua-Aerobic Systems, Inc.
- 2.13.1 Aqua-Aerobic Systems, Inc. Details
- 2.13.2 Aqua-Aerobic Systems, Inc. Major Business
- 2.13.3 Aqua-Aerobic Systems, Inc. Submersible Aerator Mixer Product and Services
- 2.13.4 Aqua-Aerobic Systems, Inc. Submersible Aerator Mixer Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
- 2.13.5 Aqua-Aerobic Systems, Inc. Recent Developments/Updates
- 2.14 Parkson Corporation
- 2.14.1 Parkson Corporation Details
- 2.14.2 Parkson Corporation Major Business
- 2.14.3 Parkson Corporation Submersible Aerator Mixer Product and Services
- 2.14.4 Parkson Corporation Submersible Aerator Mixer Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
- 2.14.5 Parkson Corporation Recent Developments/Updates
- 2.15 S&N Airoflo
- 2.15.1 S&N Airoflo Details
- 2.15.2 S&N Airoflo Major Business
- 2.15.3 S&N Airoflo Submersible Aerator Mixer Product and Services
- 2.15.4 S&N Airoflo Submersible Aerator Mixer Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
- 2.15.5 S&N Airoflo Recent Developments/Updates
- 2.16 SCM Tecnologie
- 2.16.1 SCM Tecnologie Details
- 2.16.2 SCM Tecnologie Major Business
- 2.16.3 SCM Tecnologie Submersible Aerator Mixer Product and Services
- 2.16.4 SCM Tecnologie Submersible Aerator Mixer Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
- 2.16.5 SCM Tecnologie Recent Developments/Updates
- 2.17 Europelec
- 2.17.1 Europelec Details
- 2.17.2 Europelec Major Business
- 2.17.3 Europelec Submersible Aerator Mixer Product and Services
- 2.17.4 Europelec Submersible Aerator Mixer Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
- 2.17.5 Europelec Recent Developments/Updates
- 2.18 Zenit
- 2.18.1 Zenit Details
- 2.18.2 Zenit Major Business
- 2.18.3 Zenit Submersible Aerator Mixer Product and Services
- 2.18.4 Zenit Submersible Aerator Mixer Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
- 2.18.5 Zenit Recent Developments/Updates
- 2.19 DBS Manufacturing
- 2.19.1 DBS Manufacturing Details
- 2.19.2 DBS Manufacturing Major Business
- 2.19.3 DBS Manufacturing Submersible Aerator Mixer Product and Services
- 2.19.4 DBS Manufacturing Submersible Aerator Mixer Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
- 2.19.5 DBS Manufacturing Recent Developments/Updates
- 2.20 INVENT
- 2.20.1 INVENT Details
- 2.20.2 INVENT Major Business
- 2.20.3 INVENT Submersible Aerator Mixer Product and Services
- 2.20.4 INVENT Submersible Aerator Mixer Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
- 2.20.5 INVENT Recent Developments/Updates
- 2.21 BIOX
- 2.21.1 BIOX Details
- 2.21.2 BIOX Major Business
- 2.21.3 BIOX Submersible Aerator Mixer Product and Services
- 2.21.4 BIOX Submersible Aerator Mixer Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
- 2.21.5 BIOX Recent Developments/Updates
- 2.22 MAK Water
- 2.22.1 MAK Water Details
- 2.22.2 MAK Water Major Business
- 2.22.3 MAK Water Submersible Aerator Mixer Product and Services
- 2.22.4 MAK Water Submersible Aerator Mixer Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
- 2.22.5 MAK Water Recent Developments/Updates
- 2.23 Nanjing Yanzhongmei Pump Manufacturing Co., Ltd.
- 2.23.1 Nanjing Yanzhongmei Pump Manufacturing Co., Ltd. Details
- 2.23.2 Nanjing Yanzhongmei Pump Manufacturing Co., Ltd. Major Business
- 2.23.3 Nanjing Yanzhongmei Pump Manufacturing Co., Ltd. Submersible Aerator Mixer Product and Services
- 2.23.4 Nanjing Yanzhongmei Pump Manufacturing Co., Ltd. Submersible Aerator Mixer Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
- 2.23.5 Nanjing Yanzhongmei Pump Manufacturing Co., Ltd. Recent Developments/Updates
- 2.24 Landia A/S
- 2.24.1 Landia A/S Details
- 2.24.2 Landia A/S Major Business
- 2.24.3 Landia A/S Submersible Aerator Mixer Product and Services
- 2.24.4 Landia A/S Submersible Aerator Mixer Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
- 2.24.5 Landia A/S Recent Developments/Updates
3 Competitive Environment: Submersible Aerator Mixer by Manufacturer
- 3.1 Global Submersible Aerator Mixer Sales Quantity by Manufacturer (2020-2025)
- 3.2 Global Submersible Aerator Mixer Revenue by Manufacturer (2020-2025)
- 3.3 Global Submersible Aerator Mixer Average Price by Manufacturer (2020-2025)
- 3.4 Market Share Analysis (2024)
- 3.4.1 Producer Shipments of Submersible Aerator Mixer by Manufacturer Revenue ($MM) and Market Share (%): 2024
- 3.4.2 Top 3 Submersible Aerator Mixer Manufacturer Market Share in 2024
- 3.4.3 Top 6 Submersible Aerator Mixer Manufacturer Market Share in 2024
- 3.5 Submersible Aerator Mixer Market: Overall Company Footprint Analysis
- 3.5.1 Submersible Aerator Mixer Market: Region Footprint
- 3.5.2 Submersible Aerator Mixer Market: Company Product Type Footprint
- 3.5.3 Submersible Aerator Mixer Market: Company Product Application Footprint
- 3.6 New Market Entrants and Barriers to Market Entry
- 3.7 Mergers, Acquisition, Agreements, and Collaborations
4 Consumption Analysis by Region
- 4.1 Global Submersible Aerator Mixer Market Size by Region
- 4.1.1 Global Submersible Aerator Mixer Sales Quantity by Region (2020-2031)
- 4.1.2 Global Submersible Aerator Mixer Consumption Value by Region (2020-2031)
- 4.1.3 Global Submersible Aerator Mixer Average Price by Region (2020-2031)
- 4.2 North America Submersible Aerator Mixer Consumption Value (2020-2031)
- 4.3 Europe Submersible Aerator Mixer Consumption Value (2020-2031)
- 4.4 Asia-Pacific Submersible Aerator Mixer Consumption Value (2020-2031)
- 4.5 South America Submersible Aerator Mixer Consumption Value (2020-2031)
- 4.6 Middle East & Africa Submersible Aerator Mixer Consumption Value (2020-2031)
5 Market Segment by Type
- 5.1 Global Submersible Aerator Mixer Sales Quantity by Type (2020-2031)
- 5.2 Global Submersible Aerator Mixer Consumption Value by Type (2020-2031)
- 5.3 Global Submersible Aerator Mixer Average Price by Type (2020-2031)
6 Market Segment by Application
- 6.1 Global Submersible Aerator Mixer Sales Quantity by Application (2020-2031)
- 6.2 Global Submersible Aerator Mixer Consumption Value by Application (2020-2031)
- 6.3 Global Submersible Aerator Mixer Average Price by Application (2020-2031)
7 North America
- 7.1 North America Submersible Aerator Mixer Sales Quantity by Type (2020-2031)
- 7.2 North America Submersible Aerator Mixer Sales Quantity by Application (2020-2031)
- 7.3 North America Submersible Aerator Mixer Market Size by Country
- 7.3.1 North America Submersible Aerator Mixer Sales Quantity by Country (2020-2031)
- 7.3.2 North America Submersible Aerator Mixer Consumption Value by Country (2020-2031)
- 7.3.3 United States Market Size and Forecast (2020-2031)
- 7.3.4 Canada Market Size and Forecast (2020-2031)
- 7.3.5 Mexico Market Size and Forecast (2020-2031)
8 Europe
- 8.1 Europe Submersible Aerator Mixer Sales Quantity by Type (2020-2031)
- 8.2 Europe Submersible Aerator Mixer Sales Quantity by Application (2020-2031)
- 8.3 Europe Submersible Aerator Mixer Market Size by Country
- 8.3.1 Europe Submersible Aerator Mixer Sales Quantity by Country (2020-2031)
- 8.3.2 Europe Submersible Aerator Mixer Consumption Value by Country (2020-2031)
- 8.3.3 Germany Market Size and Forecast (2020-2031)
- 8.3.4 France Market Size and Forecast (2020-2031)
- 8.3.5 United Kingdom Market Size and Forecast (2020-2031)
- 8.3.6 Russia Market Size and Forecast (2020-2031)
- 8.3.7 Italy Market Size and Forecast (2020-2031)
9 Asia-Pacific
- 9.1 Asia-Pacific Submersible Aerator Mixer Sales Quantity by Type (2020-2031)
- 9.2 Asia-Pacific Submersible Aerator Mixer Sales Quantity by Application (2020-2031)
- 9.3 Asia-Pacific Submersible Aerator Mixer Market Size by Region
- 9.3.1 Asia-Pacific Submersible Aerator Mixer Sales Quantity by Region (2020-2031)
- 9.3.2 Asia-Pacific Submersible Aerator Mixer Consumption Value by Region (2020-2031)
- 9.3.3 China Market Size and Forecast (2020-2031)
- 9.3.4 Japan Market Size and Forecast (2020-2031)
- 9.3.5 South Korea Market Size and Forecast (2020-2031)
- 9.3.6 India Market Size and Forecast (2020-2031)
- 9.3.7 Southeast Asia Market Size and Forecast (2020-2031)
- 9.3.8 Australia Market Size and Forecast (2020-2031)
10 South America
- 10.1 South America Submersible Aerator Mixer Sales Quantity by Type (2020-2031)
- 10.2 South America Submersible Aerator Mixer Sales Quantity by Application (2020-2031)
- 10.3 South America Submersible Aerator Mixer Market Size by Country
- 10.3.1 South America Submersible Aerator Mixer Sales Quantity by Country (2020-2031)
- 10.3.2 South America Submersible Aerator Mixer Consumption Value by Country (2020-2031)
- 10.3.3 Brazil Market Size and Forecast (2020-2031)
- 10.3.4 Argentina Market Size and Forecast (2020-2031)
11 Middle East & Africa
- 11.1 Middle East & Africa Submersible Aerator Mixer Sales Quantity by Type (2020-2031)
- 11.2 Middle East & Africa Submersible Aerator Mixer Sales Quantity by Application (2020-2031)
- 11.3 Middle East & Africa Submersible Aerator Mixer Market Size by Country
- 11.3.1 Middle East & Africa Submersible Aerator Mixer Sales Quantity by Country (2020-2031)
- 11.3.2 Middle East & Africa Submersible Aerator Mixer Consumption Value by Country (2020-2031)
- 11.3.3 Turkey Market Size and Forecast (2020-2031)
- 11.3.4 Egypt Market Size and Forecast (2020-2031)
- 11.3.5 Saudi Arabia Market Size and Forecast (2020-2031)
- 11.3.6 South Africa Market Size and Forecast (2020-2031)
12 Market Dynamics
- 12.1 Submersible Aerator Mixer Market Drivers
- 12.2 Submersible Aerator Mixer Market Restraints
- 12.3 Submersible Aerator Mixer Trends Analysis
- 12.4 Porters Five Forces Analysis
- 12.4.1 Threat of New Entrants
- 12.4.2 Bargaining Power of Suppliers
- 12.4.3 Bargaining Power of Buyers
- 12.4.4 Threat of Substitutes
- 12.4.5 Competitive Rivalry
13 Raw Material and Industry Chain
- 13.1 Raw Material of Submersible Aerator Mixer and Key Manufacturers
- 13.2 Manufacturing Costs Percentage of Submersible Aerator Mixer
- 13.3 Submersible Aerator Mixer Production Process
- 13.4 Industry Value Chain Analysis
14 Shipments by Distribution Channel
- 14.1 Sales Channel
- 14.1.1 Direct to End-User
- 14.1.2 Distributors
- 14.2 Submersible Aerator Mixer Typical Distributors
- 14.3 Submersible Aerator Mixer Typical Customers
15 Research Findings and Conclusion
16 Appendix
- 16.1 Methodology
- 16.2 Research Process and Data Source
According to our (Global Info Research) latest study, the global Submersible Aerator Mixer market size was valued at US$ million in 2024 and is forecast to a readjusted size of USD million by 2031 with a CAGR of %during review period.
In this report, we will assess the current U.S. tariff framework alongside international policy adaptations, analyzing their effects on competitive market structures, regional economic dynamics, and supply chain resilience.
A Submersible Aerator Mixer is a piece of equipment used in water treatment plants, sewage systems, and industrial processes to mix and aerate liquids. It combines the functions of aeration and mixing, promoting oxygen transfer and ensuring even distribution of solids and gases in liquids.
This report is a detailed and comprehensive analysis for global Submersible Aerator Mixer market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Submersible Aerator Mixer market size and forecasts, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031
Global Submersible Aerator Mixer market size and forecasts by region and country, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031
Global Submersible Aerator Mixer market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031
Global Submersible Aerator Mixer market shares of main players, shipments in revenue ($ Million), sales quantity (K Units), and ASP (US$/Unit), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Submersible Aerator Mixer
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Submersible Aerator Mixer market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Sulzer, Xylem Inc., Evoqua Water Technologies, Newterra (Aeromix Systems Inc.), Grundfos, Aquasystems, Lenntech, GEA Group, SPX Flow, Inc., Tsurumi Manufacturing Co Ltd, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market Segmentation
Submersible Aerator Mixer market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Air-cooled
Water-cooled
Others
Market segment by Application
Water Treatment Industry
Aquaculture Industry
Chemical Industry
Major players covered
Sulzer
Xylem Inc.
Evoqua Water Technologies
Newterra (Aeromix Systems Inc.)
Grundfos
Aquasystems
Lenntech
GEA Group
SPX Flow, Inc.
Tsurumi Manufacturing Co Ltd
MixPro
Mitchell Lewis & Staver
Aqua-Aerobic Systems, Inc.
Parkson Corporation
S&N Airoflo
SCM Tecnologie
Europelec
Zenit
DBS Manufacturing
INVENT
BIOX
MAK Water
Nanjing Yanzhongmei Pump Manufacturing Co., Ltd.
Landia A/S
Market segment by region, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Submersible Aerator Mixer product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Submersible Aerator Mixer, with price, sales quantity, revenue, and global market share of Submersible Aerator Mixer from 2020 to 2025.
Chapter 3, the Submersible Aerator Mixer competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Submersible Aerator Mixer breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2020 to 2031.
Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2020 to 2031.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2020 to 2025.and Submersible Aerator Mixer market forecast, by regions, by Type, and by Application, with sales and revenue, from 2026 to 2031.
Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of Submersible Aerator Mixer.
Chapter 14 and 15, to describe Submersible Aerator Mixer sales channel, distributors, customers, research findings and conclusion.