Report Detail

Other Global Sports Sponsorship Market 2019-2023

  • RnM2990896
  • |
  • 21 February, 2019
  • |
  • Global
  • |
  • 126 pages
  • |
  • Technavio
  • |
  • Other

Global Sports Sponsorship Market 2019-2023

PART 01: EXECUTIVE SUMMARY

    PART 02: SCOPE OF THE REPORT

    • 2.1 Preface
    • 2.2 Preface
    • 2.3 Currency conversion rates for US$

    PART 03: MARKET LANDSCAPE

      Market ecosystem

        Market characteristics

          Market segmentation analysis

            PART 04: MARKET SIZING

              Market definition

                Market sizing 2018

                  Market size and forecast 2018-2023

                    PART 05: FIVE FORCES ANALYSIS

                      Bargaining power of buyers

                        Bargaining power of suppliers

                          Threat of new entrants

                            Threat of substitutes

                              Threat of rivalry

                                Market condition

                                  PART 06: MARKET SEGMENTATION BY TYPE

                                    Market segmentation by type

                                      Comparison by type

                                        Signage - Market size and forecast 2018-2023

                                          Digital activation - Market size and forecast 2018-2023

                                            Club and venue activation - Market size and forecast 2018-2023

                                              Others - Market size and forecast 2018-2023

                                                Market opportunity by type

                                                  PART 07: CUSTOMER LANDSCAPE

                                                    PART 08: GEOGRAPHIC LANDSCAPE

                                                      Geographic segmentation

                                                        Geographic comparison

                                                          North America - Market size and forecast 2018-2023

                                                            Europe - Market size and forecast 2018-2023

                                                              APAC - Market size and forecast 2018-2023

                                                                South America - Market size and forecast 2018-2023

                                                                  MEA - Market size and forecast 2018-2023

                                                                    Key leading countries

                                                                      Market opportunity

                                                                        PART 09: DRIVERS AND CHALLENGES

                                                                          Market drivers

                                                                            Market challenges

                                                                              PART 10: MARKET TRENDS

                                                                                Analytics gaining prominence in sports sponsorship

                                                                                  Technological integration in sports sponsorship

                                                                                    Growing popularity of fan zones in sports events

                                                                                      PART 11: VENDOR LANDSCAPE

                                                                                        Overview

                                                                                          Landscape disruption

                                                                                            Competitive scenario

                                                                                              PART 12: VENDOR ANALYSIS

                                                                                                Vendors covered

                                                                                                  Vendor classification

                                                                                                    Market positioning of vendors

                                                                                                      adidas

                                                                                                        Nike, Inc

                                                                                                          PepsiCo

                                                                                                            Rolex

                                                                                                              THE COCA-COLA COMPANY

                                                                                                                PART 13: APPENDIX

                                                                                                                  Research methodology

                                                                                                                    List of abbreviations

                                                                                                                    The sports sponsorship market size will grow by USD 12.15 billion during 2019-2023. This report offers an analysis of the market based on type (signage, digital activation, club and venue activation, and others). The sports sponsorship market research report further presents in-depth insights into the growth prospects of the market across APAC, Europe, North America, MEA, and South America. The report also provides an analysis of the market’s competitive landscape and offers information on several companies including Adidas, Nike, Inc, PepsiCo, Rolex, and THE COCA-COLA COMPANY.

                                                                                                                    Global sports sponsorship market overview
                                                                                                                    The emergence of new sports leagues is one of the primary factors that will trigger the growth of the global sports sponsorship market in the upcoming years. Sporting organizations across the world rely on sponsors to provide funds, products, and services, which drive the profitability for all the associations involved. Also, the increasing number of new sporting events worldwide is creating an avenue for new sponsorships across different sports. This includes the launch of new tournaments as well as the expansion of existing competitions in new venues. Such initiatives are attracting more audiences, which is encouraging sponsors to invest in these events. The increasing number of sporting events will drive the growth of the global sports sponsorship market at a CAGR of almost 5% during the forecast period.

                                                                                                                    Furthermore, the popularity of marketing analytics is one of the critical trends gaining traction in the sports sponsorship market. The lack of efficient metrics to measure sports sponsorship ROI had been one of the essential challenges faced by the sponsors. Marketing analytics assists the sponsor to focus and invest more on the sport that has a better ROI. With the help of this marketing analytics, sponsors will have a better understanding of how the audience perceives their brands. Consequently, the analytics gaining popularity in sports sponsorships will drive the growth of the global sports sponsorship market.

                                                                                                                    Top sports sponsorship market companies covered in this market research report
                                                                                                                    The sports sponsorship market is moderately fragmented. By providing a complete analysis of the market’s competitive landscape and with information on the products offered by the companies, this sports sponsorship industry analysis report will allow the clients to assess the market potential and design innovative strategies for strengthening their position in the market.

                                                                                                                    The report offers a complete analysis of several vendors including:

                                                                                                                    --adidas
                                                                                                                    --Nike, Inc
                                                                                                                    --PepsiCo
                                                                                                                    --Rolex
                                                                                                                    --THE COCA-COLA COMPANY

                                                                                                                    Sports sponsorship market segmentation based on geographic regions

                                                                                                                    --North America
                                                                                                                    --Europe
                                                                                                                    --APAC
                                                                                                                    --MEA
                                                                                                                    --South America

                                                                                                                    North America will account for the largest share of the sports sponsorship market during the forecast period. Several factors such as the emergence of new sporting events coupled with the increasing sports sponsorship spending will drive the growth of the sports sponsorship market.
                                                                                                                    Sports sponsorship market segmentation based on the type

                                                                                                                    --Signage 
                                                                                                                    --Digital activation 
                                                                                                                    --Club and venue activation
                                                                                                                    --Others 

                                                                                                                    The signage segment will account for the highest growth in the global sports sponsorship market during the forecast period. Several factors such as the increasing number of new sporting leagues and success of existing leagues are boosting the signage investment of sponsors, which is driving the growth of the segment.
                                                                                                                    Key highlights of the global sports sponsorship market for the forecast years 2019-2023:

                                                                                                                    --CAGR of the market during the forecast period 2019-2023
                                                                                                                    --Detailed information on factors that will accelerate the growth of the sports sponsorship market during the next five years
                                                                                                                    --Precise estimation of the global sports sponsorship market size and its contribution to the parent market
                                                                                                                    --Accurate predictions on upcoming trends and changes in consumer behavior
                                                                                                                    --The growth of the sports sponsorship market industry across APAC, Europe, North America, MEA, and South America
                                                                                                                    --A thorough analysis of the market’s competitive landscape and detailed information on several vendors
                                                                                                                    --Comprehensive details on factors that will challenge the growth of sports sponsorship market companies



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