The sports sponsorship market size will grow by USD 12.15 billion during 2019-2023. This report offers an analysis of the market based on type (signage, digital activation, club and venue activation, and others). The sports sponsorship market research report further presents in-depth insights into the growth prospects of the market across APAC, Europe, North America, MEA, and South America. The report also provides an analysis of the market’s competitive landscape and offers information on several companies including Adidas, Nike, Inc, PepsiCo, Rolex, and THE COCA-COLA COMPANY.
Global sports sponsorship market overview
The emergence of new sports leagues is one of the primary factors that will trigger the growth of the global sports sponsorship market in the upcoming years. Sporting organizations across the world rely on sponsors to provide funds, products, and services, which drive the profitability for all the associations involved. Also, the increasing number of new sporting events worldwide is creating an avenue for new sponsorships across different sports. This includes the launch of new tournaments as well as the expansion of existing competitions in new venues. Such initiatives are attracting more audiences, which is encouraging sponsors to invest in these events. The increasing number of sporting events will drive the growth of the global sports sponsorship market at a CAGR of almost 5% during the forecast period.
Furthermore, the popularity of marketing analytics is one of the critical trends gaining traction in the sports sponsorship market. The lack of efficient metrics to measure sports sponsorship ROI had been one of the essential challenges faced by the sponsors. Marketing analytics assists the sponsor to focus and invest more on the sport that has a better ROI. With the help of this marketing analytics, sponsors will have a better understanding of how the audience perceives their brands. Consequently, the analytics gaining popularity in sports sponsorships will drive the growth of the global sports sponsorship market.
Top sports sponsorship market companies covered in this market research report
The sports sponsorship market is moderately fragmented. By providing a complete analysis of the market’s competitive landscape and with information on the products offered by the companies, this sports sponsorship industry analysis report will allow the clients to assess the market potential and design innovative strategies for strengthening their position in the market.
The report offers a complete analysis of several vendors including:
--THE COCA-COLA COMPANY
Sports sponsorship market segmentation based on geographic regions
North America will account for the largest share of the sports sponsorship market during the forecast period. Several factors such as the emergence of new sporting events coupled with the increasing sports sponsorship spending will drive the growth of the sports sponsorship market.
Sports sponsorship market segmentation based on the type
--Club and venue activation
The signage segment will account for the highest growth in the global sports sponsorship market during the forecast period. Several factors such as the increasing number of new sporting leagues and success of existing leagues are boosting the signage investment of sponsors, which is driving the growth of the segment.
Key highlights of the global sports sponsorship market for the forecast years 2019-2023:
--CAGR of the market during the forecast period 2019-2023
--Detailed information on factors that will accelerate the growth of the sports sponsorship market during the next five years
--Precise estimation of the global sports sponsorship market size and its contribution to the parent market
--Accurate predictions on upcoming trends and changes in consumer behavior
--The growth of the sports sponsorship market industry across APAC, Europe, North America, MEA, and South America
--A thorough analysis of the market’s competitive landscape and detailed information on several vendors
--Comprehensive details on factors that will challenge the growth of sports sponsorship market companies