SLEEP AIDS IN SWEDEN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

New Products Are Used As Sedatives, With No Side-effects

Increased Pressure Amongst Adolescents Could Stimulate Growth in Sleep Aids

Herbal/traditional Medication Dominates Sleep Aids in Sweden

Competitive Landscape

New Competitors Shake Up the Positions and Expand in Sleep Aids

Growth in Rx Sleep Aids Could Hamper the Growth of OTC Sleep Aids

Herbal/traditional Classification Limits Channel Competition

Category Data

Table 1 Sales of Sleep Aids: Value 2013-2018

Table 2 Sales of Sleep Aids: % Value Growth 2013-2018

Table 3 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 4 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 5 Forecast Sales of Sleep Aids: Value 2018-2023

Table 6 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Executive Summary

Technology Changes Consumer Behaviour in Sweden

Changing Consumer Preference Affects Developments in Consumer Health

Broadening Profiles and Multichannel Penetration Will Increase the Competition

Pharmacies Are Evolving in the Era of Internet Retailing

Sports Nutrition Will Sprint Ahead in Consumer Health

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Definitions

Sources

Summary 1 Research Sources

Swedes are becoming more inclined to try using sleeping aids as sedatives. The reason behind the increased use of sedatives in Sweden is stressful lives and pressure creating anxiety, which affects the ability to sleep. New launches of herbal products in Sweden, Pascoflair and Sedix, act like sedatives by relieving anxiety, which helps the user to fall asleep. Sedatives are, unlike sleeping pills (hypnotics), not addictive, and in general have few or no side-effects. Given that Swedes have high-...

Euromonitor International's Sleep Aids in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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