Short-Term Vacation Rentals (STRs) Market Report – Research, Industry Analysis Reports and Market Demands

Global Short-Term Vacation Rentals (STRs) Market 2026 by Company, Regions, Type and Application, Forecast to 2032

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Table of Content

1 Market Overview

2 Company Profiles

3 Market Competition, by Players

3.1 Global Short-Term Vacation Rentals (STRs) Revenue and Share by Players (2021-2026)
3.2 Market Share Analysis (2025)
- 3.2.1 Market Share of Short-Term Vacation Rentals (STRs) by Company Revenue
- 3.2.2 Top 3 Short-Term Vacation Rentals (STRs) Players Market Share in 2025
- 3.2.3 Top 6 Short-Term Vacation Rentals (STRs) Players Market Share in 2025
3.3 Short-Term Vacation Rentals (STRs) Market: Overall Company Footprint Analysis
- 3.3.1 Short-Term Vacation Rentals (STRs) Market: Region Footprint
- 3.3.2 Short-Term Vacation Rentals (STRs) Market: Company Product Type Footprint
- 3.3.3 Short-Term Vacation Rentals (STRs) Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type

4.1 Global Short-Term Vacation Rentals (STRs) Consumption Value and Market Share by Type (2021-2026)
4.2 Global Short-Term Vacation Rentals (STRs) Market Forecast by Type (2027-2032)

5 Market Size Segment by Application

5.1 Global Short-Term Vacation Rentals (STRs) Consumption Value Market Share by Application (2021-2026)
5.2 Global Short-Term Vacation Rentals (STRs) Market Forecast by Application (2027-2032)

6 North America

6.1 North America Short-Term Vacation Rentals (STRs) Consumption Value by Type (2021-2032)
6.2 North America Short-Term Vacation Rentals (STRs) Market Size by Application (2021-2032)
6.3 North America Short-Term Vacation Rentals (STRs) Market Size by Country
- 6.3.1 North America Short-Term Vacation Rentals (STRs) Consumption Value by Country (2021-2032)
- 6.3.2 United States Short-Term Vacation Rentals (STRs) Market Size and Forecast (2021-2032)
- 6.3.3 Canada Short-Term Vacation Rentals (STRs) Market Size and Forecast (2021-2032)
- 6.3.4 Mexico Short-Term Vacation Rentals (STRs) Market Size and Forecast (2021-2032)

7 Europe

7.1 Europe Short-Term Vacation Rentals (STRs) Consumption Value by Type (2021-2032)
7.2 Europe Short-Term Vacation Rentals (STRs) Consumption Value by Application (2021-2032)
7.3 Europe Short-Term Vacation Rentals (STRs) Market Size by Country
- 7.3.1 Europe Short-Term Vacation Rentals (STRs) Consumption Value by Country (2021-2032)
- 7.3.2 Germany Short-Term Vacation Rentals (STRs) Market Size and Forecast (2021-2032)
- 7.3.3 France Short-Term Vacation Rentals (STRs) Market Size and Forecast (2021-2032)
- 7.3.4 United Kingdom Short-Term Vacation Rentals (STRs) Market Size and Forecast (2021-2032)
- 7.3.5 Russia Short-Term Vacation Rentals (STRs) Market Size and Forecast (2021-2032)
- 7.3.6 Italy Short-Term Vacation Rentals (STRs) Market Size and Forecast (2021-2032)

8 Asia-Pacific

8.1 Asia-Pacific Short-Term Vacation Rentals (STRs) Consumption Value by Type (2021-2032)
8.2 Asia-Pacific Short-Term Vacation Rentals (STRs) Consumption Value by Application (2021-2032)
8.3 Asia-Pacific Short-Term Vacation Rentals (STRs) Market Size by Region
- 8.3.1 Asia-Pacific Short-Term Vacation Rentals (STRs) Consumption Value by Region (2021-2032)
- 8.3.2 China Short-Term Vacation Rentals (STRs) Market Size and Forecast (2021-2032)
- 8.3.3 Japan Short-Term Vacation Rentals (STRs) Market Size and Forecast (2021-2032)
- 8.3.4 South Korea Short-Term Vacation Rentals (STRs) Market Size and Forecast (2021-2032)
- 8.3.5 India Short-Term Vacation Rentals (STRs) Market Size and Forecast (2021-2032)
- 8.3.6 Southeast Asia Short-Term Vacation Rentals (STRs) Market Size and Forecast (2021-2032)
- 8.3.7 Australia Short-Term Vacation Rentals (STRs) Market Size and Forecast (2021-2032)

9 South America

9.1 South America Short-Term Vacation Rentals (STRs) Consumption Value by Type (2021-2032)
9.2 South America Short-Term Vacation Rentals (STRs) Consumption Value by Application (2021-2032)
9.3 South America Short-Term Vacation Rentals (STRs) Market Size by Country
- 9.3.1 South America Short-Term Vacation Rentals (STRs) Consumption Value by Country (2021-2032)
- 9.3.2 Brazil Short-Term Vacation Rentals (STRs) Market Size and Forecast (2021-2032)
- 9.3.3 Argentina Short-Term Vacation Rentals (STRs) Market Size and Forecast (2021-2032)

10 Middle East & Africa

10.1 Middle East & Africa Short-Term Vacation Rentals (STRs) Consumption Value by Type (2021-2032)
10.2 Middle East & Africa Short-Term Vacation Rentals (STRs) Consumption Value by Application (2021-2032)
10.3 Middle East & Africa Short-Term Vacation Rentals (STRs) Market Size by Country
- 10.3.1 Middle East & Africa Short-Term Vacation Rentals (STRs) Consumption Value by Country (2021-2032)
- 10.3.2 Turkey Short-Term Vacation Rentals (STRs) Market Size and Forecast (2021-2032)
- 10.3.3 Saudi Arabia Short-Term Vacation Rentals (STRs) Market Size and Forecast (2021-2032)
- 10.3.4 UAE Short-Term Vacation Rentals (STRs) Market Size and Forecast (2021-2032)

11 Market Dynamics

11.1 Short-Term Vacation Rentals (STRs) Market Drivers
11.2 Short-Term Vacation Rentals (STRs) Market Restraints
11.3 Short-Term Vacation Rentals (STRs) Trends Analysis
11.4 Porters Five Forces Analysis
- 11.4.1 Threat of New Entrants
- 11.4.2 Bargaining Power of Suppliers
- 11.4.3 Bargaining Power of Buyers
- 11.4.4 Threat of Substitutes
- 11.4.5 Competitive Rivalry

12 Industry Chain Analysis

12.1 Short-Term Vacation Rentals (STRs) Industry Chain
12.2 Short-Term Vacation Rentals (STRs) Upstream Analysis
12.3 Short-Term Vacation Rentals (STRs) Midstream Analysis
12.4 Short-Term Vacation Rentals (STRs) Downstream Analysis

13 Research Findings and Conclusion

14 Appendix

14.1 Methodology
14.2 Research Process and Data Source

Description

According to our (Global Info Research) latest study, the global Short-Term Vacation Rentals (STRs) market size was valued at US$ 153519 million in 2025 and is forecast to a readjusted size of US$ 331543 million by 2032 with a CAGR of 11.7% during review period.
Short-Term Vacation Rentals, or STRs, refer to accommodation services in which residential homes, apartments, villas, holiday homes, cabins, serviced apartments and other non-traditional hotel properties are rented to leisure, business, family, group and remote-work travelers for short stays, typically for fewer than 30 days, through online platforms, branded operators or professional property managers. The business structure generally includes property acquisition or onboarding, regulatory registration, online listing and booking, dynamic pricing, check-in management, cleaning and maintenance, guest services, and payment settlement. Major production and service markets are concentrated in the United States, Europe, China, Japan, India, Southeast Asia, Australia and Latin America, with key use cases including city stays, weekend trips, family vacations, resort stays, event accommodation, workcations and temporary relocation.
The global short-term vacation rental market is moving from rapid penetration toward a more scaled, professionalized and regulated development stage. Growth is mainly driven by the recovery of travel demand, rising family and group travel, stronger consumer preference for private space and local experiences, the normalization of remote work and workcation behavior, and the efficiency gains brought by digital platforms in search, payment, reviews, dynamic pricing and self check-in. Compared with traditional hotels, STRs offer advantages in space, privacy, kitchens, laundry facilities and flexible stay formats, especially for group travel, long weekends, resort destinations and medium-to-long stays. North America remains the largest regional market, Europe maintains mature and diversified demand across urban and leisure destinations, while Asia Pacific is becoming a faster-growing region supported by tourism consumption upgrades in China, Japan, India and Southeast Asia.
Key challenges include tighter regulation, housing affordability concerns, tax and licensing requirements, neighborhood disturbance and safety compliance risks, as well as occupancy pressure in some popular urban and resort markets where supply has expanded rapidly. Downstream demand is evolving along two main lines: consumers are continuing to shift from standardized hotel stays toward more flexible, experience-oriented and space-rich accommodation, with strong growth in family travel, group travel, medium-length stays of four to six nights, and longer stays of 14 to 30 nights; at the same time, competition is shifting from listing volume to service quality, ratings, location, differentiated design and professional operating capability. Leading platforms and property operators are improving conversion through brand trust, dynamic pricing, membership traffic and localized services. The market still has room for expansion, but future growth quality will depend more on compliant supply, operating efficiency and high-experience properties than on simple listing growth.
This report is a detailed and comprehensive analysis for global Short-Term Vacation Rentals (STRs) market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Short-Term Vacation Rentals (STRs) market size and forecasts, in consumption value ($ Million), 2021-2032
Global Short-Term Vacation Rentals (STRs) market size and forecasts by region and country, in consumption value ($ Million), 2021-2032
Global Short-Term Vacation Rentals (STRs) market size and forecasts, by Type and by Application, in consumption value ($ Million), 2021-2032
Global Short-Term Vacation Rentals (STRs) market shares of main players, in revenue ($ Million), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Short-Term Vacation Rentals (STRs)
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Short-Term Vacation Rentals (STRs) market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Airbnb, Inc., Booking Holdings Inc., Expedia Group, Inc., Marriott International, Inc., Casago International LLC, Evolve Vacation Rental Network, Inc., HomeToGo SE, Awaze, Holidu GmbH, Sykes Holiday Cottages Ltd, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
Short-Term Vacation Rentals (STRs) market is split by Type and by Application. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Self Service Rentals
Managed Standard Rentals
Serviced Short Term Rentals
Others
Market segment by Accommodation Type
Apartments and Condominiums
Homes and Villas
Resorts and Branded Residences
Unique Stays and Others
Market segment by Booking Channel
Online Travel Agencies and Marketplaces
Direct Booking Websites
Property Manager and Local Agent Channels
Offline Channels and Others
Market segment by Operator Type
Individual Hosts
Professional Property Managers
Branded Hospitality Operators
Others
Market segment by Application
Individual Leisure Travelers
Family and Group Travelers
Business and Bleisure Travelers
Others
Market segment by players, this report covers
Airbnb, Inc.
Booking Holdings Inc.
Expedia Group, Inc.
Marriott International, Inc.
Casago International LLC
Evolve Vacation Rental Network, Inc.
HomeToGo SE
Awaze
Holidu GmbH
Sykes Holiday Cottages Ltd
Groupe Pierre & Vacances-Center Parcs
Accor S.A.
GuestReady AG
Tujia Online Information Technology (Beijing) Co., Ltd.
Beijing Kuaipao Information Technology Co., Ltd.
Beijing Aiyouyi Technology Co., Ltd.
Rakuten STAY, Inc.
Ame Kaze Taiyo, Inc.
STAYFOLIO Co., Ltd.
AsiaYo Co., Ltd.
PT Traveloka Indonesia
Tripvillas Pte. Ltd.
Luxe Nomad Pte Ltd
PRISM
ELIVAAS
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Short-Term Vacation Rentals (STRs) product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Short-Term Vacation Rentals (STRs), with revenue, gross margin, and global market share of Short-Term Vacation Rentals (STRs) from 2021 to 2026.
Chapter 3, the Short-Term Vacation Rentals (STRs) competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2021 to 2032.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2021 to 2026.and Short-Term Vacation Rentals (STRs) market forecast, by regions, by Type and by Application, with consumption value, from 2027 to 2032.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Short-Term Vacation Rentals (STRs).
Chapter 13, to describe Short-Term Vacation Rentals (STRs) research findings and conclusion.

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