Sex Toys Market Report – Research, Industry Analysis Reports and Market Demands

Global Sex Toys Market 2026 by Manufacturers, Regions, Type and Application, Forecast to 2032

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Table of Content

1 Market Overview

1.1 Product Overview and Scope
1.2 Market Estimation Caveats and Base Year
1.3 Market Analysis by Type
- 1.3.1 Overview: Global Sex Toys Consumption Value by Type: 2021 Versus 2025 Versus 2032
- 1.3.2 Adult Vibrators
- 1.3.3 Dildos
- 1.3.4 Butt Plugs
- 1.3.5 Male Masturbators
- 1.3.6 Massagers
- 1.3.7 Erection Rings
- 1.3.8 Others
1.4 Market Analysis by Application
- 1.4.1 Overview: Global Sex Toys Consumption Value by Application: 2021 Versus 2025 Versus 2032
- 1.4.2 Online Stores
- 1.4.3 Retail Outlets
- 1.4.4 Specialty Stores
1.5 Global Sex Toys Market Size & Forecast
- 1.5.1 Global Sex Toys Consumption Value (2021 & 2025 & 2032)
- 1.5.2 Global Sex Toys Sales Quantity (2021-2032)
- 1.5.3 Global Sex Toys Average Price (2021-2032)

2 Manufacturers Profiles

3 Competitive Environment: Sex Toys by Manufacturer

3.1 Global Sex Toys Sales Quantity by Manufacturer (2021-2026)
3.2 Global Sex Toys Revenue by Manufacturer (2021-2026)
3.3 Global Sex Toys Average Price by Manufacturer (2021-2026)
3.4 Market Share Analysis (2025)
- 3.4.1 Producer Shipments of Sex Toys by Manufacturer Revenue ($MM) and Market Share (%): 2025
- 3.4.2 Top 3 Sex Toys Manufacturer Market Share in 2025
- 3.4.3 Top 6 Sex Toys Manufacturer Market Share in 2025
3.5 Sex Toys Market: Overall Company Footprint Analysis
- 3.5.1 Sex Toys Market: Region Footprint
- 3.5.2 Sex Toys Market: Company Product Type Footprint
- 3.5.3 Sex Toys Market: Company Product Application Footprint
3.6 New Market Entrants and Barriers to Market Entry
3.7 Mergers, Acquisition, Agreements, and Collaborations

4 Consumption Analysis by Region

4.1 Global Sex Toys Market Size by Region
- 4.1.1 Global Sex Toys Sales Quantity by Region (2021-2032)
- 4.1.2 Global Sex Toys Consumption Value by Region (2021-2032)
- 4.1.3 Global Sex Toys Average Price by Region (2021-2032)
4.2 North America Sex Toys Consumption Value (2021-2032)
4.3 Europe Sex Toys Consumption Value (2021-2032)
4.4 Asia-Pacific Sex Toys Consumption Value (2021-2032)
4.5 South America Sex Toys Consumption Value (2021-2032)
4.6 Middle East & Africa Sex Toys Consumption Value (2021-2032)

5 Market Segment by Type

5.1 Global Sex Toys Sales Quantity by Type (2021-2032)
5.2 Global Sex Toys Consumption Value by Type (2021-2032)
5.3 Global Sex Toys Average Price by Type (2021-2032)

6 Market Segment by Application

6.1 Global Sex Toys Sales Quantity by Application (2021-2032)
6.2 Global Sex Toys Consumption Value by Application (2021-2032)
6.3 Global Sex Toys Average Price by Application (2021-2032)

7 North America

7.1 North America Sex Toys Sales Quantity by Type (2021-2032)
7.2 North America Sex Toys Sales Quantity by Application (2021-2032)
7.3 North America Sex Toys Market Size by Country
- 7.3.1 North America Sex Toys Sales Quantity by Country (2021-2032)
- 7.3.2 North America Sex Toys Consumption Value by Country (2021-2032)
- 7.3.3 United States Market Size and Forecast (2021-2032)
- 7.3.4 Canada Market Size and Forecast (2021-2032)
- 7.3.5 Mexico Market Size and Forecast (2021-2032)

8 Europe

8.1 Europe Sex Toys Sales Quantity by Type (2021-2032)
8.2 Europe Sex Toys Sales Quantity by Application (2021-2032)
8.3 Europe Sex Toys Market Size by Country
- 8.3.1 Europe Sex Toys Sales Quantity by Country (2021-2032)
- 8.3.2 Europe Sex Toys Consumption Value by Country (2021-2032)
- 8.3.3 Germany Market Size and Forecast (2021-2032)
- 8.3.4 France Market Size and Forecast (2021-2032)
- 8.3.5 United Kingdom Market Size and Forecast (2021-2032)
- 8.3.6 Russia Market Size and Forecast (2021-2032)
- 8.3.7 Italy Market Size and Forecast (2021-2032)

9 Asia-Pacific

9.1 Asia-Pacific Sex Toys Sales Quantity by Type (2021-2032)
9.2 Asia-Pacific Sex Toys Sales Quantity by Application (2021-2032)
9.3 Asia-Pacific Sex Toys Market Size by Region
- 9.3.1 Asia-Pacific Sex Toys Sales Quantity by Region (2021-2032)
- 9.3.2 Asia-Pacific Sex Toys Consumption Value by Region (2021-2032)
- 9.3.3 China Market Size and Forecast (2021-2032)
- 9.3.4 Japan Market Size and Forecast (2021-2032)
- 9.3.5 South Korea Market Size and Forecast (2021-2032)
- 9.3.6 India Market Size and Forecast (2021-2032)
- 9.3.7 Southeast Asia Market Size and Forecast (2021-2032)
- 9.3.8 Australia Market Size and Forecast (2021-2032)

10 South America

10.1 South America Sex Toys Sales Quantity by Type (2021-2032)
10.2 South America Sex Toys Sales Quantity by Application (2021-2032)
10.3 South America Sex Toys Market Size by Country
- 10.3.1 South America Sex Toys Sales Quantity by Country (2021-2032)
- 10.3.2 South America Sex Toys Consumption Value by Country (2021-2032)
- 10.3.3 Brazil Market Size and Forecast (2021-2032)
- 10.3.4 Argentina Market Size and Forecast (2021-2032)

11 Middle East & Africa

11.1 Middle East & Africa Sex Toys Sales Quantity by Type (2021-2032)
11.2 Middle East & Africa Sex Toys Sales Quantity by Application (2021-2032)
11.3 Middle East & Africa Sex Toys Market Size by Country
- 11.3.1 Middle East & Africa Sex Toys Sales Quantity by Country (2021-2032)
- 11.3.2 Middle East & Africa Sex Toys Consumption Value by Country (2021-2032)
- 11.3.3 Turkey Market Size and Forecast (2021-2032)
- 11.3.4 Egypt Market Size and Forecast (2021-2032)
- 11.3.5 Saudi Arabia Market Size and Forecast (2021-2032)
- 11.3.6 South Africa Market Size and Forecast (2021-2032)

12 Market Dynamics

12.1 Sex Toys Market Drivers
12.2 Sex Toys Market Restraints
12.3 Sex Toys Trends Analysis
12.4 Porters Five Forces Analysis
- 12.4.1 Threat of New Entrants
- 12.4.2 Bargaining Power of Suppliers
- 12.4.3 Bargaining Power of Buyers
- 12.4.4 Threat of Substitutes
- 12.4.5 Competitive Rivalry

13 Raw Material and Industry Chain

13.1 Raw Material of Sex Toys and Key Manufacturers
13.2 Manufacturing Costs Percentage of Sex Toys
13.3 Sex Toys Production Process
13.4 Industry Value Chain Analysis

14 Shipments by Distribution Channel

14.1 Sales Channel
- 14.1.1 Direct to End-User
- 14.1.2 Distributors
14.2 Sex Toys Typical Distributors
14.3 Sex Toys Typical Customers

15 Research Findings and Conclusion

16 Appendix

16.1 Methodology
16.2 Research Process and Data Source

Description

According to our (Global Info Research) latest study, the global Sex Toys market size was valued at US$ 2753 million in 2025 and is forecast to a readjusted size of US$ 4031 million by 2032 with a CAGR of 5.7% during review period.
A sex toy is an object or device that is primarily used to facilitate human sexual pleasure, such as a dildo or vibrator. Many popular sex toys are designed to resemble human genitals and may be vibrating or non-vibrating. The term sex toy can also include BDSM apparatus and sex furniture such as slings; however, it is not applied to items such as birth control, pornography, or condoms.
The key manufacturers are Reckitt Benckiser (Durex), LELO, Doc Johnson, Church & Dwight (Trojan), We-Vibe, Lovehoney, LifeStyles Healthcare and Lover Health. The top five players holds a share over 20 percent of global total.
This report is a detailed and comprehensive analysis for global Sex Toys market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Sex Toys market size and forecasts, in consumption value ($ Million), sales quantity (K Units), and average selling prices (USD/Unit), 2021-2032
Global Sex Toys market size and forecasts by region and country, in consumption value ($ Million), sales quantity (K Units), and average selling prices (USD/Unit), 2021-2032
Global Sex Toys market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (K Units), and average selling prices (USD/Unit), 2021-2032
Global Sex Toys market shares of main players, shipments in revenue ($ Million), sales quantity (K Units), and ASP (USD/Unit), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Sex Toys
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Sex Toys market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Reckitt Benckiser (Durex), LELO, Doc Johnson, Church & Dwight (Trojan), We-Vibe, Lovehoney, LifeStyles Healthcare, Lover Health, Nanma Manufacturing Company, Tantus, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market Segmentation
Sex Toys market is split by Type and by Application. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Adult Vibrators
Dildos
Butt Plugs
Male Masturbators
Massagers
Erection Rings
Others
Market segment by Application
Online Stores
Retail Outlets
Specialty Stores
Major players covered
Reckitt Benckiser (Durex)
LELO
Doc Johnson
Church & Dwight (Trojan)
We-Vibe
Lovehoney
LifeStyles Healthcare
Lover Health
Nanma Manufacturing Company
Tantus
Leten
Fun Factory
BMS Factory
Beate Uhse
Aneros Company
Jimmyjane
Luvu Brands (Liberator)
Pipedream Product
California Exotic Novelties
Bad Dragon
Nalone
Happy Valley
Crystal Delights
Market segment by region, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Sex Toys product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Sex Toys, with price, sales quantity, revenue, and global market share of Sex Toys from 2021 to 2026.
Chapter 3, the Sex Toys competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Sex Toys breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2021 to 2032.
Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2021 to 2032.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2021 to 2026.and Sex Toys market forecast, by regions, by Type, and by Application, with sales and revenue, from 2027 to 2032.
Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of Sex Toys.
Chapter 14 and 15, to describe Sex Toys sales channel, distributors, customers, research findings and conclusion.

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