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Set-Top Box Market in India 2015

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Slide 1: Executive Summary

    Macroeconomic Indicators

      Slide 2: GDP at Factor Cost: Quarterly (2011-12 - 2014-15), Inflation Rate: Monthly (Jul 2013 - Dec 2013)

        Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Apr 2014 - Sep 2014)

          Slide 4: Lending Rate: Annual (2011-12 - 2014-15), Trade Balance: Annual (2010-11 - 2013-14), FDI: Annual (2009-10 - 2012-13)

            Introduction

              Slide 5-10: Set-Top Box - Overview, Types, Broadcasting System, Satellite DTH-Architecture, IPTV-Architecture, Advantages of Digital Broadcasting

                Market Overview

                  Slide 11-15: Market Overview - Global, Market Overview - India, Penetration of TV, Digitization Scenario in India

                    Government Initiatives

                      Slide 16: Government Initiatives - Summary

                        Slide 17-19: TRAI Regulation, FDI Ceiling, Cable TV Network Amendment Bill 2011

                          Drivers & Challenges

                            Slide 20: Drivers and Challenges - Summary

                              Slide 21-24: Drivers

                                Slide 25: Challenges

                                  Key Trends

                                    Slide 26: Key Trends: Summary

                                      Slide 27-28: Trends

                                        Competitive Landscape

                                          Slide 29: Porter's Five Forces Analysis

                                            Slide 30-34: Competitive Benchmarking

                                              Slide 35-54: Major Public Players

                                                Slide 55-79: Major Private Players

                                                  Market Opportunities

                                                    Slide 80: Market Opportunity - Summary

                                                      Slide 81-83: Digital Cable TV Service, Direct To Home Service, Internet Protocol TV Service

                                                        Strategic Recommendations

                                                          Slide 84-85: Strategic Recommendations

                                                            Appendix

                                                              Slide 86: Key Ratios Description

                                                                Slide 87: Sources of Information

                                                                Netscribes' latest market research report titled Set-top Box Market in India portrays the digitization process in India. Set-top boxes have become a necessity for any household who wants a digital experience. Smart television with high definition channel has pushed the demand for set-top boxes in India. Global set-top box market is set to grow at a steady pace. Mostly, the set-top box manufacturers are foreign. In India the government policies are quite stringent. Two phases of digitization has already been completed in India. The initial cost of installation is very high therefore the adaptation by the rural population is quite low. China has already prepared to enter the set-top box market in India.
                                                                Rise in disposable income along with high penetration of television in rural India is driving the Indian set-top box market. One of the challenges faced by the set-top box in India is the low domestic production. There is also a shortage in supply of set-top boxes due to the same reason. Recent trends such as software companies partnering with the STB manufacturers can be observed. Television manufacturers are also manufacturing television sets which are integrated with the set-top boxes. Set-top box reviews have made it clear that the picture quality is quite good.

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