Rewards and Incentives Service Market Report – Research, Industry Analysis Reports and Market Demands

Global Rewards and Incentives Service Market 2025 by Company, Regions, Type and Application, Forecast to 2031

Request for Sample of this report

Buy now

Table of Content

1 Market Overview

1.1 Product Overview and Scope
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Rewards and Incentives Service by Type
- 1.3.1 Overview: Global Rewards and Incentives Service Market Size by Type: 2020 Versus 2024 Versus 2031
- 1.3.2 Global Rewards and Incentives Service Consumption Value Market Share by Type in 2024
- 1.3.3 Digital Rewards
- 1.3.4 Rewards in Kind
1.4 Global Rewards and Incentives Service Market by Application
- 1.4.1 Overview: Global Rewards and Incentives Service Market Size by Application: 2020 Versus 2024 Versus 2031
- 1.4.2 For Employees
- 1.4.3 For Customers
1.5 Global Rewards and Incentives Service Market Size & Forecast
1.6 Global Rewards and Incentives Service Market Size and Forecast by Region
- 1.6.1 Global Rewards and Incentives Service Market Size by Region: 2020 VS 2024 VS 2031
- 1.6.2 Global Rewards and Incentives Service Market Size by Region, (2020-2031)
- 1.6.3 North America Rewards and Incentives Service Market Size and Prospect (2020-2031)
- 1.6.4 Europe Rewards and Incentives Service Market Size and Prospect (2020-2031)
- 1.6.5 Asia-Pacific Rewards and Incentives Service Market Size and Prospect (2020-2031)
- 1.6.6 South America Rewards and Incentives Service Market Size and Prospect (2020-2031)
- 1.6.7 Middle East & Africa Rewards and Incentives Service Market Size and Prospect (2020-2031)

2 Company Profiles

3 Market Competition, by Players

3.1 Global Rewards and Incentives Service Revenue and Share by Players (2020-2025)
3.2 Market Share Analysis (2024)
- 3.2.1 Market Share of Rewards and Incentives Service by Company Revenue
- 3.2.2 Top 3 Rewards and Incentives Service Players Market Share in 2024
- 3.2.3 Top 6 Rewards and Incentives Service Players Market Share in 2024
3.3 Rewards and Incentives Service Market: Overall Company Footprint Analysis
- 3.3.1 Rewards and Incentives Service Market: Region Footprint
- 3.3.2 Rewards and Incentives Service Market: Company Product Type Footprint
- 3.3.3 Rewards and Incentives Service Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type

4.1 Global Rewards and Incentives Service Consumption Value and Market Share by Type (2020-2025)
4.2 Global Rewards and Incentives Service Market Forecast by Type (2026-2031)

5 Market Size Segment by Application

5.1 Global Rewards and Incentives Service Consumption Value Market Share by Application (2020-2025)
5.2 Global Rewards and Incentives Service Market Forecast by Application (2026-2031)

6 North America

6.1 North America Rewards and Incentives Service Consumption Value by Type (2020-2031)
6.2 North America Rewards and Incentives Service Market Size by Application (2020-2031)
6.3 North America Rewards and Incentives Service Market Size by Country
- 6.3.1 North America Rewards and Incentives Service Consumption Value by Country (2020-2031)
- 6.3.2 United States Rewards and Incentives Service Market Size and Forecast (2020-2031)
- 6.3.3 Canada Rewards and Incentives Service Market Size and Forecast (2020-2031)
- 6.3.4 Mexico Rewards and Incentives Service Market Size and Forecast (2020-2031)

7 Europe

7.1 Europe Rewards and Incentives Service Consumption Value by Type (2020-2031)
7.2 Europe Rewards and Incentives Service Consumption Value by Application (2020-2031)
7.3 Europe Rewards and Incentives Service Market Size by Country
- 7.3.1 Europe Rewards and Incentives Service Consumption Value by Country (2020-2031)
- 7.3.2 Germany Rewards and Incentives Service Market Size and Forecast (2020-2031)
- 7.3.3 France Rewards and Incentives Service Market Size and Forecast (2020-2031)
- 7.3.4 United Kingdom Rewards and Incentives Service Market Size and Forecast (2020-2031)
- 7.3.5 Russia Rewards and Incentives Service Market Size and Forecast (2020-2031)
- 7.3.6 Italy Rewards and Incentives Service Market Size and Forecast (2020-2031)

8 Asia-Pacific

8.1 Asia-Pacific Rewards and Incentives Service Consumption Value by Type (2020-2031)
8.2 Asia-Pacific Rewards and Incentives Service Consumption Value by Application (2020-2031)
8.3 Asia-Pacific Rewards and Incentives Service Market Size by Region
- 8.3.1 Asia-Pacific Rewards and Incentives Service Consumption Value by Region (2020-2031)
- 8.3.2 China Rewards and Incentives Service Market Size and Forecast (2020-2031)
- 8.3.3 Japan Rewards and Incentives Service Market Size and Forecast (2020-2031)
- 8.3.4 South Korea Rewards and Incentives Service Market Size and Forecast (2020-2031)
- 8.3.5 India Rewards and Incentives Service Market Size and Forecast (2020-2031)
- 8.3.6 Southeast Asia Rewards and Incentives Service Market Size and Forecast (2020-2031)
- 8.3.7 Australia Rewards and Incentives Service Market Size and Forecast (2020-2031)

9 South America

9.1 South America Rewards and Incentives Service Consumption Value by Type (2020-2031)
9.2 South America Rewards and Incentives Service Consumption Value by Application (2020-2031)
9.3 South America Rewards and Incentives Service Market Size by Country
- 9.3.1 South America Rewards and Incentives Service Consumption Value by Country (2020-2031)
- 9.3.2 Brazil Rewards and Incentives Service Market Size and Forecast (2020-2031)
- 9.3.3 Argentina Rewards and Incentives Service Market Size and Forecast (2020-2031)

10 Middle East & Africa

10.1 Middle East & Africa Rewards and Incentives Service Consumption Value by Type (2020-2031)
10.2 Middle East & Africa Rewards and Incentives Service Consumption Value by Application (2020-2031)
10.3 Middle East & Africa Rewards and Incentives Service Market Size by Country
- 10.3.1 Middle East & Africa Rewards and Incentives Service Consumption Value by Country (2020-2031)
- 10.3.2 Turkey Rewards and Incentives Service Market Size and Forecast (2020-2031)
- 10.3.3 Saudi Arabia Rewards and Incentives Service Market Size and Forecast (2020-2031)
- 10.3.4 UAE Rewards and Incentives Service Market Size and Forecast (2020-2031)

11 Market Dynamics

11.1 Rewards and Incentives Service Market Drivers
11.2 Rewards and Incentives Service Market Restraints
11.3 Rewards and Incentives Service Trends Analysis
11.4 Porters Five Forces Analysis
- 11.4.1 Threat of New Entrants
- 11.4.2 Bargaining Power of Suppliers
- 11.4.3 Bargaining Power of Buyers
- 11.4.4 Threat of Substitutes
- 11.4.5 Competitive Rivalry

12 Industry Chain Analysis

12.1 Rewards and Incentives Service Industry Chain
12.2 Rewards and Incentives Service Upstream Analysis
12.3 Rewards and Incentives Service Midstream Analysis
12.4 Rewards and Incentives Service Downstream Analysis

13 Research Findings and Conclusion

14 Appendix

14.1 Methodology
14.2 Research Process and Data Source

Description

According to our (Global Info Research) latest study, the global Rewards and Incentives Service market size was valued at US$ 4766 million in 2024 and is forecast to a readjusted size of USD 8488 million by 2031 with a CAGR of 8.7% during review period.
Rewards and incentives services providers typically have partnerships with a variety of online retailers, restaurant chains, travel agencies, or other entertainment companies, and resell or manage the distribution of corresponding credits. Operations teams utilize reward and incentive services to boost team morale, show appreciation for hard work, and provide gifts for holidays and special occasions. Customer accounts are often tracked and managed through online portals, where incentives can be purchased and delivered using a simple interface. Businesses can use performance management software to help identify standout employees and work performance situations that demand special attention.
Rewards and Incentives Service is mainly classified into the following types: Digital Rewards and Rewards in Kind. Digital Rewards is the most widely used type which take up about 92% of the sales share. Rewards and Incentives Service has wide range of applications, like For Employees and For Customers. And For Employees is the most widely used area which take up about 66.1% of the sales colume. North America is the largest region of Rewards and Incentives Service in the world in the past few years and it will keep increasing in the next few years. Europe market took up about 26% the global market, while APAC is about 15.8%. Blackhawk Network, InComm, Square, Online Rewards, Xoxoday, etc. are the key providers in the global Rewards and Incentives Service market. Top 5 providers took up more than 34% of the global market size.
Rewards and Incentives Service Market Drivers
1. Increasing Focus on Customer Retention
Acquiring new customers is more expensive than retaining existing ones. Rewards and incentives services help businesses build customer loyalty by offering points, discounts, and exclusive perks, encouraging repeat purchases and long-term engagement.
2. Rising Demand for Personalized Customer Experiences
Modern consumers expect personalized experiences tailored to their preferences. Rewards and incentives services leverage data analytics to deliver customized offers and rewards, enhancing customer satisfaction and driving brand loyalty.
3. Growth of E-Commerce and Digital Payments
The rapid expansion of e-commerce and digital payment platforms has created opportunities for rewards programs. Businesses are integrating rewards and incentives into online shopping experiences to attract and retain digital-savvy customers.
4. Employee Engagement and Retention
Companies are increasingly using rewards and incentives to boost employee morale, productivity, and retention. Employee recognition programs, performance-based bonuses, and wellness incentives are becoming essential tools for fostering a positive workplace culture.
5. Adoption of Gamification Strategies
Gamification, which incorporates game-like elements into non-game contexts, is being widely adopted in rewards and incentives programs. This approach makes engagement more interactive and enjoyable, driving higher participation rates among customers, employees, and partners.
This report is a detailed and comprehensive analysis for global Rewards and Incentives Service market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Rewards and Incentives Service market size and forecasts, in consumption value ($ Million), 2020-2031
Global Rewards and Incentives Service market size and forecasts by region and country, in consumption value ($ Million), 2020-2031
Global Rewards and Incentives Service market size and forecasts, by Type and by Application, in consumption value ($ Million), 2020-2031
Global Rewards and Incentives Service market shares of main players, in revenue ($ Million), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Rewards and Incentives Service
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Rewards and Incentives Service market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include BHN Rewards (formerly Rybbon), Tremendous, BHN (Tango Card), Xoxoday, Giftbit, BHN (Blackhawk Network), First Data (Gyft), eGifter, Global Reward Solutions, Gravy Gifts, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
Rewards and Incentives Service market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Digital Rewards
Rewards in Kind
Market segment by Application
For Employees
For Customers
Market segment by players, this report covers
BHN Rewards (formerly Rybbon)
Tremendous
BHN (Tango Card)
Xoxoday
Giftbit
BHN (Blackhawk Network)
First Data (Gyft)
eGifter
Global Reward Solutions
Gravy Gifts
Square
Giftogram
Knowband
Self-Service Networks
360insights
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Rewards and Incentives Service product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Rewards and Incentives Service, with revenue, gross margin, and global market share of Rewards and Incentives Service from 2020 to 2025.
Chapter 3, the Rewards and Incentives Service competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2020 to 2031
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2020 to 2025.and Rewards and Incentives Service market forecast, by regions, by Type and by Application, with consumption value, from 2026 to 2031.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Rewards and Incentives Service.
Chapter 13, to describe Rewards and Incentives Service research findings and conclusion.

Buy now