Table of Contents

Executive Summary

Market forecasts

Consumer behaviour

Retailer themes and responses

Market forecasts

Headlines

Total retail market vs. pre-COVID-19 forecasts

Total retail growth vs. pre-COVID-19 forecasts

Consumer behaviour

Purchasing patterns snapshot

Purchasing patterns: non-food

Purchasing patterns: food

Purchasing patterns: drinks

Purchasing patterns: personal care

Consumer habits

Retailer themes and responses

Grocers' responses

Longer delivery times

Community support

Appendix

Methodology

Retail in Sweden: Coronavirus (COVID-19) Country impact

Summary

The Coronavirus (COVID-19) country report analyses how the pandemic will impact retail spend in Sweden.

The Swedish retail market is set to decline 0.4% and although this is lower than its previous forecast, it will outperform many other European countries.

With shops largely remaining open, consumer shopping behaviour is unlikely to change permenantly and the market will recover quickly.

Scope

- The Swedish retail market will see a smaller decline in 2020 retail spend than many of its European neighbours as it has avoided a lockdown.
- Although Sweden's GDP is forecast to fall significantly in 2020, the lack of a lockdown should ensure fewer people lose their jobs benefitting consumer sentiment.

Reasons to Buy

- Use our revised market forecasts out to 2024 to understand how the Swedish retail market will perform.
- Use our in-depth analysis to review how key retailers have responded to COVID-19.
- Use our data on key consumer shopping and lifestyle habits to see how the population have responded to the impact of COVID-19.