Table of Contents

Executive Summary

Market forecasts

Consumer behaviour

Retailer themes and responses

Market forecasts

Headlines

Total retail market vs. pre-COVID-19 forecasts

Total retail growth vs. pre-COVID-19 forecasts

Consumer behaviour

Purchasing patterns snapshot

Purchasing patterns: non-food

Purchasing patterns: food

Purchasing patterns: drinks

Purchasing patterns: personal care

Consumer habits

Retailer themes and responses

Online and fulfilment

Marketing

Social media and digital channels

Sharing human resources

Appendix

Methodology

Retail in China: Coronavirus (COVID-19) Country impact

Summary

The Coronavirus (COVID-19) country report analyses how the pandemic will impact retail spend in China.

The lockdown in China and the following path to normality due to the COVID-19 outbreak is expected to wipe of ¥3.0 trillion from the country’s retail market in 2020, causing a 9.5% fall on 2019.
The retail market is forecast to recover in the second half of 2020, as consumers regain confidence and start visiting stores more frequently.

Scope

- Food & grocery retailers and drug stores registered strong growth amid the pandemic as customers stockpiled essentials and hygiene products and refrained from purchasing big ticket items.
- The release of lockdown has fueled the appetite of wealthy Chinese consumers to spend again on luxury goods - particularly if they postponed these purchases over Chinese New Year.

Reasons to Buy

- Use our revised market forecasts out to 2024 to understand how the Chinese retail market will perform.
- Use our in-depth analysis to review how key retailers have responded to COVID-19.
- Use our data on key consumer shopping and lifestyle habits to see how the population have responded to the impact of COVID-19.