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Global Retail Bank Loyalty Program Market 2025 by Company, Regions, Type and Application, Forecast to 2031

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1 Market Overview

  • 1.1 Product Overview and Scope
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Classification of Retail Bank Loyalty Program by Type
    • 1.3.1 Overview: Global Retail Bank Loyalty Program Market Size by Type: 2020 Versus 2024 Versus 2031
    • 1.3.2 Global Retail Bank Loyalty Program Consumption Value Market Share by Type in 2024
    • 1.3.3 Subscription-based Program
    • 1.3.4 Points Program
    • 1.3.5 Others
  • 1.4 Global Retail Bank Loyalty Program Market by Application
    • 1.4.1 Overview: Global Retail Bank Loyalty Program Market Size by Application: 2020 Versus 2024 Versus 2031
    • 1.4.2 Personal User
    • 1.4.3 Business User
  • 1.5 Global Retail Bank Loyalty Program Market Size & Forecast
  • 1.6 Global Retail Bank Loyalty Program Market Size and Forecast by Region
    • 1.6.1 Global Retail Bank Loyalty Program Market Size by Region: 2020 VS 2024 VS 2031
    • 1.6.2 Global Retail Bank Loyalty Program Market Size by Region, (2020-2031)
    • 1.6.3 North America Retail Bank Loyalty Program Market Size and Prospect (2020-2031)
    • 1.6.4 Europe Retail Bank Loyalty Program Market Size and Prospect (2020-2031)
    • 1.6.5 Asia-Pacific Retail Bank Loyalty Program Market Size and Prospect (2020-2031)
    • 1.6.6 South America Retail Bank Loyalty Program Market Size and Prospect (2020-2031)
    • 1.6.7 Middle East & Africa Retail Bank Loyalty Program Market Size and Prospect (2020-2031)

2 Company Profiles

  • 2.1 FIS Corporate
    • 2.1.1 FIS Corporate Details
    • 2.1.2 FIS Corporate Major Business
    • 2.1.3 FIS Corporate Retail Bank Loyalty Program Product and Solutions
    • 2.1.4 FIS Corporate Retail Bank Loyalty Program Revenue, Gross Margin and Market Share (2020-2025)
    • 2.1.5 FIS Corporate Recent Developments and Future Plans
  • 2.2 Maritz
    • 2.2.1 Maritz Details
    • 2.2.2 Maritz Major Business
    • 2.2.3 Maritz Retail Bank Loyalty Program Product and Solutions
    • 2.2.4 Maritz Retail Bank Loyalty Program Revenue, Gross Margin and Market Share (2020-2025)
    • 2.2.5 Maritz Recent Developments and Future Plans
  • 2.3 IBM
    • 2.3.1 IBM Details
    • 2.3.2 IBM Major Business
    • 2.3.3 IBM Retail Bank Loyalty Program Product and Solutions
    • 2.3.4 IBM Retail Bank Loyalty Program Revenue, Gross Margin and Market Share (2020-2025)
    • 2.3.5 IBM Recent Developments and Future Plans
  • 2.4 TIBCO Software
    • 2.4.1 TIBCO Software Details
    • 2.4.2 TIBCO Software Major Business
    • 2.4.3 TIBCO Software Retail Bank Loyalty Program Product and Solutions
    • 2.4.4 TIBCO Software Retail Bank Loyalty Program Revenue, Gross Margin and Market Share (2020-2025)
    • 2.4.5 TIBCO Software Recent Developments and Future Plans
  • 2.5 Hitachi-solutions
    • 2.5.1 Hitachi-solutions Details
    • 2.5.2 Hitachi-solutions Major Business
    • 2.5.3 Hitachi-solutions Retail Bank Loyalty Program Product and Solutions
    • 2.5.4 Hitachi-solutions Retail Bank Loyalty Program Revenue, Gross Margin and Market Share (2020-2025)
    • 2.5.5 Hitachi-solutions Recent Developments and Future Plans
  • 2.6 Oracle Corporation
    • 2.6.1 Oracle Corporation Details
    • 2.6.2 Oracle Corporation Major Business
    • 2.6.3 Oracle Corporation Retail Bank Loyalty Program Product and Solutions
    • 2.6.4 Oracle Corporation Retail Bank Loyalty Program Revenue, Gross Margin and Market Share (2020-2025)
    • 2.6.5 Oracle Corporation Recent Developments and Future Plans
  • 2.7 Aimia
    • 2.7.1 Aimia Details
    • 2.7.2 Aimia Major Business
    • 2.7.3 Aimia Retail Bank Loyalty Program Product and Solutions
    • 2.7.4 Aimia Retail Bank Loyalty Program Revenue, Gross Margin and Market Share (2020-2025)
    • 2.7.5 Aimia Recent Developments and Future Plans
  • 2.8 Comarch
    • 2.8.1 Comarch Details
    • 2.8.2 Comarch Major Business
    • 2.8.3 Comarch Retail Bank Loyalty Program Product and Solutions
    • 2.8.4 Comarch Retail Bank Loyalty Program Revenue, Gross Margin and Market Share (2020-2025)
    • 2.8.5 Comarch Recent Developments and Future Plans
  • 2.9 Exchange Solutions
    • 2.9.1 Exchange Solutions Details
    • 2.9.2 Exchange Solutions Major Business
    • 2.9.3 Exchange Solutions Retail Bank Loyalty Program Product and Solutions
    • 2.9.4 Exchange Solutions Retail Bank Loyalty Program Revenue, Gross Margin and Market Share (2020-2025)
    • 2.9.5 Exchange Solutions Recent Developments and Future Plans
  • 2.10 Creatio
    • 2.10.1 Creatio Details
    • 2.10.2 Creatio Major Business
    • 2.10.3 Creatio Retail Bank Loyalty Program Product and Solutions
    • 2.10.4 Creatio Retail Bank Loyalty Program Revenue, Gross Margin and Market Share (2020-2025)
    • 2.10.5 Creatio Recent Developments and Future Plans
  • 2.11 Customer Portfolios
    • 2.11.1 Customer Portfolios Details
    • 2.11.2 Customer Portfolios Major Business
    • 2.11.3 Customer Portfolios Retail Bank Loyalty Program Product and Solutions
    • 2.11.4 Customer Portfolios Retail Bank Loyalty Program Revenue, Gross Margin and Market Share (2020-2025)
    • 2.11.5 Customer Portfolios Recent Developments and Future Plans
  • 2.12 Antavo
    • 2.12.1 Antavo Details
    • 2.12.2 Antavo Major Business
    • 2.12.3 Antavo Retail Bank Loyalty Program Product and Solutions
    • 2.12.4 Antavo Retail Bank Loyalty Program Revenue, Gross Margin and Market Share (2020-2025)
    • 2.12.5 Antavo Recent Developments and Future Plans

3 Market Competition, by Players

  • 3.1 Global Retail Bank Loyalty Program Revenue and Share by Players (2020-2025)
  • 3.2 Market Share Analysis (2024)
    • 3.2.1 Market Share of Retail Bank Loyalty Program by Company Revenue
    • 3.2.2 Top 3 Retail Bank Loyalty Program Players Market Share in 2024
    • 3.2.3 Top 6 Retail Bank Loyalty Program Players Market Share in 2024
  • 3.3 Retail Bank Loyalty Program Market: Overall Company Footprint Analysis
    • 3.3.1 Retail Bank Loyalty Program Market: Region Footprint
    • 3.3.2 Retail Bank Loyalty Program Market: Company Product Type Footprint
    • 3.3.3 Retail Bank Loyalty Program Market: Company Product Application Footprint
  • 3.4 New Market Entrants and Barriers to Market Entry
  • 3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type

  • 4.1 Global Retail Bank Loyalty Program Consumption Value and Market Share by Type (2020-2025)
  • 4.2 Global Retail Bank Loyalty Program Market Forecast by Type (2026-2031)

5 Market Size Segment by Application

  • 5.1 Global Retail Bank Loyalty Program Consumption Value Market Share by Application (2020-2025)
  • 5.2 Global Retail Bank Loyalty Program Market Forecast by Application (2026-2031)

6 North America

  • 6.1 North America Retail Bank Loyalty Program Consumption Value by Type (2020-2031)
  • 6.2 North America Retail Bank Loyalty Program Market Size by Application (2020-2031)
  • 6.3 North America Retail Bank Loyalty Program Market Size by Country
    • 6.3.1 North America Retail Bank Loyalty Program Consumption Value by Country (2020-2031)
    • 6.3.2 United States Retail Bank Loyalty Program Market Size and Forecast (2020-2031)
    • 6.3.3 Canada Retail Bank Loyalty Program Market Size and Forecast (2020-2031)
    • 6.3.4 Mexico Retail Bank Loyalty Program Market Size and Forecast (2020-2031)

7 Europe

  • 7.1 Europe Retail Bank Loyalty Program Consumption Value by Type (2020-2031)
  • 7.2 Europe Retail Bank Loyalty Program Consumption Value by Application (2020-2031)
  • 7.3 Europe Retail Bank Loyalty Program Market Size by Country
    • 7.3.1 Europe Retail Bank Loyalty Program Consumption Value by Country (2020-2031)
    • 7.3.2 Germany Retail Bank Loyalty Program Market Size and Forecast (2020-2031)
    • 7.3.3 France Retail Bank Loyalty Program Market Size and Forecast (2020-2031)
    • 7.3.4 United Kingdom Retail Bank Loyalty Program Market Size and Forecast (2020-2031)
    • 7.3.5 Russia Retail Bank Loyalty Program Market Size and Forecast (2020-2031)
    • 7.3.6 Italy Retail Bank Loyalty Program Market Size and Forecast (2020-2031)

8 Asia-Pacific

  • 8.1 Asia-Pacific Retail Bank Loyalty Program Consumption Value by Type (2020-2031)
  • 8.2 Asia-Pacific Retail Bank Loyalty Program Consumption Value by Application (2020-2031)
  • 8.3 Asia-Pacific Retail Bank Loyalty Program Market Size by Region
    • 8.3.1 Asia-Pacific Retail Bank Loyalty Program Consumption Value by Region (2020-2031)
    • 8.3.2 China Retail Bank Loyalty Program Market Size and Forecast (2020-2031)
    • 8.3.3 Japan Retail Bank Loyalty Program Market Size and Forecast (2020-2031)
    • 8.3.4 South Korea Retail Bank Loyalty Program Market Size and Forecast (2020-2031)
    • 8.3.5 India Retail Bank Loyalty Program Market Size and Forecast (2020-2031)
    • 8.3.6 Southeast Asia Retail Bank Loyalty Program Market Size and Forecast (2020-2031)
    • 8.3.7 Australia Retail Bank Loyalty Program Market Size and Forecast (2020-2031)

9 South America

  • 9.1 South America Retail Bank Loyalty Program Consumption Value by Type (2020-2031)
  • 9.2 South America Retail Bank Loyalty Program Consumption Value by Application (2020-2031)
  • 9.3 South America Retail Bank Loyalty Program Market Size by Country
    • 9.3.1 South America Retail Bank Loyalty Program Consumption Value by Country (2020-2031)
    • 9.3.2 Brazil Retail Bank Loyalty Program Market Size and Forecast (2020-2031)
    • 9.3.3 Argentina Retail Bank Loyalty Program Market Size and Forecast (2020-2031)

10 Middle East & Africa

  • 10.1 Middle East & Africa Retail Bank Loyalty Program Consumption Value by Type (2020-2031)
  • 10.2 Middle East & Africa Retail Bank Loyalty Program Consumption Value by Application (2020-2031)
  • 10.3 Middle East & Africa Retail Bank Loyalty Program Market Size by Country
    • 10.3.1 Middle East & Africa Retail Bank Loyalty Program Consumption Value by Country (2020-2031)
    • 10.3.2 Turkey Retail Bank Loyalty Program Market Size and Forecast (2020-2031)
    • 10.3.3 Saudi Arabia Retail Bank Loyalty Program Market Size and Forecast (2020-2031)
    • 10.3.4 UAE Retail Bank Loyalty Program Market Size and Forecast (2020-2031)

11 Market Dynamics

  • 11.1 Retail Bank Loyalty Program Market Drivers
  • 11.2 Retail Bank Loyalty Program Market Restraints
  • 11.3 Retail Bank Loyalty Program Trends Analysis
  • 11.4 Porters Five Forces Analysis
    • 11.4.1 Threat of New Entrants
    • 11.4.2 Bargaining Power of Suppliers
    • 11.4.3 Bargaining Power of Buyers
    • 11.4.4 Threat of Substitutes
    • 11.4.5 Competitive Rivalry

12 Industry Chain Analysis

  • 12.1 Retail Bank Loyalty Program Industry Chain
  • 12.2 Retail Bank Loyalty Program Upstream Analysis
  • 12.3 Retail Bank Loyalty Program Midstream Analysis
  • 12.4 Retail Bank Loyalty Program Downstream Analysis

13 Research Findings and Conclusion

    14 Appendix

    • 14.1 Methodology
    • 14.2 Research Process and Data Source

    According to our (Global Info Research) latest study, the global Retail Bank Loyalty Program market size was valued at US$ 1130 million in 2024 and is forecast to a readjusted size of USD 1606 million by 2031 with a CAGR of 5.2% during review period.
    Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program. These programs exist covering most types of business, each one having varying features and rewards schemes. Loyalty programs have emerged as one of the key marketing tools in the global retail banking industry. Retail banks offer a number of loyalty programs in developed economies, however many of these are commoditized. This has compelled banks to introduce innovative programs in order to remain both competitive and profitable. There is also an increased pressure on costs due to new regulatory trends in last five years. Loyalty programs are being viewed as an important revenue-driving tool and have been proven to reduce customer acquisition costs. Retail banking in emerging economies is still in its developmental stages, as illustrated by its relatively low loyalty program penetration rates. Retail banking is a typical mass-market banking industry that lets its customers use local branches of the more widespread commercial banking establishments. Retail banking is also generally known as consumer banking. Its services include mortgages, certificates of deposit (CDs), savings and checking accounts, debit/credit cards, and personal loans. The retail banking sector mainly focuses on catering to the needs of its retail clients.
    Global retail bank loyalty program main players are Maritz, FIS Corporate, IBM, Aimia, etc. Global top 3 manufacturers hold a share about 50%. North America is the largest market, with a share nearly 50%.
    This report is a detailed and comprehensive analysis for global Retail Bank Loyalty Program market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
    Key Features:
    Global Retail Bank Loyalty Program market size and forecasts, in consumption value ($ Million), 2020-2031
    Global Retail Bank Loyalty Program market size and forecasts by region and country, in consumption value ($ Million), 2020-2031
    Global Retail Bank Loyalty Program market size and forecasts, by Type and by Application, in consumption value ($ Million), 2020-2031
    Global Retail Bank Loyalty Program market shares of main players, in revenue ($ Million), 2020-2025
    The Primary Objectives in This Report Are:
    To determine the size of the total market opportunity of global and key countries
    To assess the growth potential for Retail Bank Loyalty Program
    To forecast future growth in each product and end-use market
    To assess competitive factors affecting the marketplace
    This report profiles key players in the global Retail Bank Loyalty Program market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include FIS Corporate, Maritz, IBM, TIBCO Software, Hitachi-solutions, Oracle Corporation, Aimia, Comarch, Exchange Solutions, Creatio, etc.
    This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
    Market segmentation
    Retail Bank Loyalty Program market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
    Market segment by Type
    Subscription-based Program
    Points Program
    Others
    Market segment by Application
    Personal User
    Business User
    Market segment by players, this report covers
    FIS Corporate
    Maritz
    IBM
    TIBCO Software
    Hitachi-solutions
    Oracle Corporation
    Aimia
    Comarch
    Exchange Solutions
    Creatio
    Customer Portfolios
    Antavo
    Market segment by regions, regional analysis covers
    North America (United States, Canada and Mexico)
    Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
    Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
    South America (Brazil, Rest of South America)
    Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
    The content of the study subjects, includes a total of 13 chapters:
    Chapter 1, to describe Retail Bank Loyalty Program product scope, market overview, market estimation caveats and base year.
    Chapter 2, to profile the top players of Retail Bank Loyalty Program, with revenue, gross margin, and global market share of Retail Bank Loyalty Program from 2020 to 2025.
    Chapter 3, the Retail Bank Loyalty Program competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
    Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2020 to 2031
    Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2020 to 2025.and Retail Bank Loyalty Program market forecast, by regions, by Type and by Application, with consumption value, from 2026 to 2031.
    Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
    Chapter 12, the key raw materials and key suppliers, and industry chain of Retail Bank Loyalty Program.
    Chapter 13, to describe Retail Bank Loyalty Program research findings and conclusion.

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