Opinion

In This Study

Situation Overview

Changing Ways of Gaming: The 'PUBG and Fortnite Generation'

What's the Market for a Gaming Phone?

Changing Tastes and Product Substitution: A New Computer or a New Gaming Phone?

Future Outlook

Essential Guidance

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Related Research

Synopsis

Asus' ROG Phone: A Key New Option for the PUBG and Fortnite Generation?

This IDC Technology Assessment analyzes the upcoming Asus Republic of Gamers phone and assesses its market potential and the impact it might have on the broader gaming market within the Asia/Pacific (excluding Japan) region. "The Republic of Gamers phone from Asus is a broad and ambitious plan for the company to enter the mobile gaming market," says Sam Reynolds, market analyst, Client Devices Research, Asia/Pacific. "Given consumers' changing tastes in gaming, and the shifting refresh rates for products, this is the right product at the right time."

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