Programmatic advertising is a system that automates the processes and transactions involved with purchasing and dynamically placing ads on websites or apps. Programmatic advertising platform is the online platform for programmatic advertising, which can be divided into real time bidding, private marketplace, automated guaranteed, etc.
The Programmatic Advertising Platform market revenue was xx.xx Million USD in 2019, and will reach xx.xx Million USD in 2025, with a CAGR of x.x% during 2020-2025.
Under COVID-19 outbreak globally, this report provides 360 degrees of analysis from supply chain, import and export control to regional government policy and future influence on the industry. Detailed analysis about market status (2015-2020), enterprise competition pattern, advantages and disadvantages of enterprise products, industry development trends (2020-2025), regional industrial layout characteristics and macroeconomic policies, industrial policy has also been included. From raw materials to end users of this industry are analyzed scientifically, the trends of product circulation and sales channel will be presented as well. Considering COVID-19, this report provides comprehensive and in-depth analysis on how the epidemic push this industry transformation and reform.
In COVID-19 outbreak, Chapter 2.2 of this report provides an analysis of the impact of COVID-19 on the global economy and the Programmatic Advertising Platform industry.
Chapter 3.7 covers the analysis of the impact of COVID-19 from the perspective of the industry chain.
In addition, chapters 7-11 consider the impact of COVID-19 on the regional economy.
The Programmatic Advertising Platform market can be split based on product types, major applications, and important countries as follows:
Key players in the global Programmatic Advertising Platform market covered in Chapter 12:
Adobe Media Optimizer
Rubicon Project Inc.
AOL Inc. (Verizon Communications Inc.)
The Trade Desk
IPONWEB Holding Limited (BidSwitch)
Rocket Fuel Inc.
In Chapter 4 and 14.1, on the basis of types, the Programmatic Advertising Platform market from 2015 to 2025 is primarily split into:
Real Time Bidding
In Chapter 5 and 14.2, on the basis of applications, the Programmatic Advertising Platform market from 2015 to 2025 covers:
Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2015-2025) of the following regions are covered in Chapter 6, 7, 8, 9, 10, 11, 14:
North America (Covered in Chapter 7 and 14)
Europe (Covered in Chapter 8 and 14)
Asia-Pacific (Covered in Chapter 9 and 14)
Middle East and Africa (Covered in Chapter 10 and 14)
South America (Covered in Chapter 11 and 14)
Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025