Report Detail

Service & Software Global Pay-per-click (PPC) Advertising Market Growth (Status and Outlook) 2018-2023

  • RnM2624818
  • |
  • 05 December, 2018
  • |
  • Global
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  • 119 Pages
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  • LPI(LP Information)
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  • Service & Software

Table of Contents

    2018-2023 Global Pay-per-click (PPC) Advertising Market Report (Status and Outlook)

      1 Scope of the Report

      • 1.1 Market Introduction
      • 1.2 Research Objectives
      • 1.3 Years Considered
      • 1.4 Market Research Methodology
      • 1.5 Economic Indicators
      • 1.6 Currency Considered

      2 Executive Summary

      • 2.1 World Market Overview
        • 2.1.1 Global Pay-per-click (PPC) Advertising Market Size 2013-2023
        • 2.1.2 Pay-per-click (PPC) Advertising Market Size CAGR by Region
      • 2.2 Pay-per-click (PPC) Advertising Segment by Type
        • 2.2.1 Flat-rate PPC
        • 2.2.2 Bid-based PPC
      • 2.3 Pay-per-click (PPC) Advertising Market Size by Type
        • 2.3.1 Global Pay-per-click (PPC) Advertising Market Size Market Share by Type (2013-2018)
        • 2.3.2 Global Pay-per-click (PPC) Advertising Market Size Growth Rate by Type (2013-2018)
      • 2.4 Pay-per-click (PPC) Advertising Segment by Application
        • 2.4.1 Middle and Small-sized Enterprise
        • 2.4.2 Large-scale Enterprise
      • 2.5 Pay-per-click (PPC) Advertising Market Size by Application
        • 2.5.1 Global Pay-per-click (PPC) Advertising Market Size Market Share by Application (2013-2018)
        • 2.5.2 Global Pay-per-click (PPC) Advertising Market Size Growth Rate by Application (2013-2018)

      3 Global Pay-per-click (PPC) Advertising by Players

      • 3.1 Global Pay-per-click (PPC) Advertising Market Size Market Share by Players
        • 3.1.1 Global Pay-per-click (PPC) Advertising Market Size by Players (2016-2018)
        • 3.1.2 Global Pay-per-click (PPC) Advertising Market Size Market Share by Players (2016-2018)
      • 3.2 Global Pay-per-click (PPC) Advertising Key Players Head office and Products Offered
      • 3.3 Market Concentration Rate Analysis
        • 3.3.1 Competition Landscape Analysis
        • 3.3.2 Concentration Ratio (CR3, CR5 and CR10) (2016-2018)
      • 3.4 New Products and Potential Entrants
      • 3.5 Mergers & Acquisitions, Expansion

      4 Pay-per-click (PPC) Advertising by Regions

      • 4.1 Pay-per-click (PPC) Advertising Market Size by Regions
      • 4.2 Americas Pay-per-click (PPC) Advertising Market Size Growth
      • 4.3 APAC Pay-per-click (PPC) Advertising Market Size Growth
      • 4.4 Europe Pay-per-click (PPC) Advertising Market Size Growth
      • 4.5 Middle East & Africa Pay-per-click (PPC) Advertising Market Size Growth

      5 Americas

      • 5.1 Americas Pay-per-click (PPC) Advertising Market Size by Countries
      • 5.2 Americas Pay-per-click (PPC) Advertising Market Size by Type
      • 5.3 Americas Pay-per-click (PPC) Advertising Market Size by Application
      • 5.4 United States
      • 5.5 Canada
      • 5.6 Mexico
      • 5.7 Key Economic Indicators of Few Americas Countries

      6 APAC

      • 6.1 APAC Pay-per-click (PPC) Advertising Market Size by Countries
      • 6.2 APAC Pay-per-click (PPC) Advertising Market Size by Type
      • 6.3 APAC Pay-per-click (PPC) Advertising Market Size by Application
      • 6.4 China
      • 6.5 Japan
      • 6.6 Korea
      • 6.7 Southeast Asia
      • 6.8 India
      • 6.9 Australia
      • 6.10 Key Economic Indicators of Few APAC Countries

      7 Europe

      • 7.1 Europe Pay-per-click (PPC) Advertising by Countries
      • 7.2 Europe Pay-per-click (PPC) Advertising Market Size by Type
      • 7.3 Europe Pay-per-click (PPC) Advertising Market Size by Application
      • 7.4 Germany
      • 7.5 France
      • 7.6 UK
      • 7.7 Italy
      • 7.8 Russia
      • 7.9 Spain
      • 7.10 Key Economic Indicators of Few Europe Countries

      8 Middle East & Africa

      • 8.1 Middle East & Africa Pay-per-click (PPC) Advertising by Countries
      • 8.2 Middle East & Africa Pay-per-click (PPC) Advertising Market Size by Type
      • 8.3 Middle East & Africa Pay-per-click (PPC) Advertising Market Size by Application
      • 8.4 Egypt
      • 8.5 South Africa
      • 8.6 Israel
      • 8.7 Turkey
      • 8.8 GCC Countries

      9 Market Drivers, Challenges and Trends

      • 9.1 Market Drivers and Impact
        • 9.1.1 Growing Demand from Key Regions
        • 9.1.2 Growing Demand from Key Applications and Potential Industries
      • 9.2 Market Challenges and Impact
      • 9.3 Market Trends

      10 Global Pay-per-click (PPC) Advertising Market Forecast

      • 10.1 Global Pay-per-click (PPC) Advertising Market Size Forecast (2018-2023)
      • 10.2 Global Pay-per-click (PPC) Advertising Forecast by Regions
        • 10.2.1 Global Pay-per-click (PPC) Advertising Forecast by Regions (2018-2023)
        • 10.2.2 Americas Market Forecast
        • 10.2.3 APAC Market Forecast
        • 10.2.4 Europe Market Forecast
        • 10.2.5 Middle East & Africa Market Forecast
      • 10.3 Americas Forecast by Countries
        • 10.3.1 United States Market Forecast
        • 10.3.2 Canada Market Forecast
        • 10.3.3 Mexico Market Forecast
        • 10.3.4 Brazil Market Forecast
      • 10.4 APAC Forecast by Countries
        • 10.4.1 China Market Forecast
        • 10.4.2 Japan Market Forecast
        • 10.4.3 Korea Market Forecast
        • 10.4.4 Southeast Asia Market Forecast
        • 10.4.5 India Market Forecast
        • 10.4.6 Australia Market Forecast
      • 10.5 Europe Forecast by Countries
        • 10.5.1 Germany Market Forecast
        • 10.5.2 France Market Forecast
        • 10.5.3 UK Market Forecast
        • 10.5.4 Italy Market Forecast
        • 10.5.5 Russia Market Forecast
        • 10.5.6 Spain Market Forecast
      • 10.6 Middle East & Africa Forecast by Countries
        • 10.6.1 Egypt Market Forecast
        • 10.6.2 South Africa Market Forecast
        • 10.6.3 Israel Market Forecast
        • 10.6.4 Turkey Market Forecast
        • 10.6.5 GCC Countries Market Forecast
      • 10.7 Global Pay-per-click (PPC) Advertising Forecast by Type
      • 10.8 Global Pay-per-click (PPC) Advertising Forecast by Application

      11 Key Players Analysis

      • 11.1 Google
        • 11.1.1 Company Details
        • 11.1.2 Pay-per-click (PPC) Advertising Product Offered
        • 11.1.3 Google Pay-per-click (PPC) Advertising Revenue, Gross Margin and Market Share (2016-2018)
        • 11.1.4 Main Business Overview
        • 11.1.5 Google News
      • 11.2 Bing
        • 11.2.1 Company Details
        • 11.2.2 Pay-per-click (PPC) Advertising Product Offered
        • 11.2.3 Bing Pay-per-click (PPC) Advertising Revenue, Gross Margin and Market Share (2016-2018)
        • 11.2.4 Main Business Overview
        • 11.2.5 Bing News
      • 11.3 Yahoo
        • 11.3.1 Company Details
        • 11.3.2 Pay-per-click (PPC) Advertising Product Offered
        • 11.3.3 Yahoo Pay-per-click (PPC) Advertising Revenue, Gross Margin and Market Share (2016-2018)
        • 11.3.4 Main Business Overview
        • 11.3.5 Yahoo News
      • 11.4 Ask.com
        • 11.4.1 Company Details
        • 11.4.2 Pay-per-click (PPC) Advertising Product Offered
        • 11.4.3 Ask.com Pay-per-click (PPC) Advertising Revenue, Gross Margin and Market Share (2016-2018)
        • 11.4.4 Main Business Overview
        • 11.4.5 Ask.com News
      • 11.5 AOL.com
        • 11.5.1 Company Details
        • 11.5.2 Pay-per-click (PPC) Advertising Product Offered
        • 11.5.3 AOL.com Pay-per-click (PPC) Advertising Revenue, Gross Margin and Market Share (2016-2018)
        • 11.5.4 Main Business Overview
        • 11.5.5 AOL.com News
      • 11.6 Baidu
        • 11.6.1 Company Details
        • 11.6.2 Pay-per-click (PPC) Advertising Product Offered
        • 11.6.3 Baidu Pay-per-click (PPC) Advertising Revenue, Gross Margin and Market Share (2016-2018)
        • 11.6.4 Main Business Overview
        • 11.6.5 Baidu News
      • 11.7 Wolframalpha
        • 11.7.1 Company Details
        • 11.7.2 Pay-per-click (PPC) Advertising Product Offered
        • 11.7.3 Wolframalpha Pay-per-click (PPC) Advertising Revenue, Gross Margin and Market Share (2016-2018)
        • 11.7.4 Main Business Overview
        • 11.7.5 Wolframalpha News
      • 11.8 DuckDuckGo
        • 11.8.1 Company Details
        • 11.8.2 Pay-per-click (PPC) Advertising Product Offered
        • 11.8.3 DuckDuckGo Pay-per-click (PPC) Advertising Revenue, Gross Margin and Market Share (2016-2018)
        • 11.8.4 Main Business Overview
        • 11.8.5 DuckDuckGo News
      • 11.9 Sogou
        • 11.9.1 Company Details
        • 11.9.2 Pay-per-click (PPC) Advertising Product Offered
        • 11.9.3 Sogou Pay-per-click (PPC) Advertising Revenue, Gross Margin and Market Share (2016-2018)
        • 11.9.4 Main Business Overview
        • 11.9.5 Sogou News

      12 Research Findings and Conclusion

      Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
      Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.

      According to this study, over the next five years the Pay-per-click (PPC) Advertising market will register a xx% CAGR in terms of revenue, the global market size will reach US$ xx million by 2023, from US$ xx million in 2017. In particular, this report presents the global revenue market share of key companies in Pay-per-click (PPC) Advertising business, shared in Chapter 3.

      This report presents a comprehensive overview, market shares and growth opportunities of Pay-per-click (PPC) Advertising market by product type, application, key companies and key regions.

      This study considers the Pay-per-click (PPC) Advertising value generated from the sales of the following segments:

      Segmentation by product type: breakdown data from 2013 to 2018, in Section 2.3; and forecast to 2023 in section 10.7.
      Flat-rate PPC
      Bid-based PPC
      Segmentation by application: breakdown data from 2013 to 2018, in Section 2.4; and forecast to 2023 in section 10.8.
      Middle and Small-sized Enterprise
      Large-scale Enterprise

      This report also splits the market by region: Breakdown data in Chapter 4, 5, 6, 7 and 8.
      Americas
      United States
      Canada
      Mexico
      Brazil
      APAC
      China
      Japan
      Korea
      Southeast Asia
      India
      Australia
      Europe
      Germany
      France
      UK
      Italy
      Russia
      Spain
      Middle East & Africa
      Egypt
      South Africa
      Israel
      Turkey
      GCC Countries

      The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report: Breakdown data in in Chapter 3.
      Google
      Bing
      Yahoo
      Ask.com
      AOL.com
      Baidu
      Wolframalpha
      DuckDuckGo
      Sogou

      In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.

      Research objectives
      To study and analyze the global Pay-per-click (PPC) Advertising market size by key regions/countries, product type and application, history data from 2013 to 2017, and forecast to 2023.
      To understand the structure of Pay-per-click (PPC) Advertising market by identifying its various subsegments.
      Focuses on the key global Pay-per-click (PPC) Advertising players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
      To analyze the Pay-per-click (PPC) Advertising with respect to individual growth trends, future prospects, and their contribution to the total market.
      To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
      To project the size of Pay-per-click (PPC) Advertising submarkets, with respect to key regions (along with their respective key countries).
      To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
      To strategically profile the key players and comprehensively analyze their growth strategies.


      Summary:
      Get latest Market Research Reports on Pay-per-click (PPC) Advertising . Industry analysis & Market Report on Pay-per-click (PPC) Advertising is a syndicated market report, published as Global Pay-per-click (PPC) Advertising Market Growth (Status and Outlook) 2018-2023. It is complete Research Study and Industry Analysis of Pay-per-click (PPC) Advertising market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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