Table of Contents

1 Report Overview

• 1.1 Study Scope
• 1.2 Key Market Segments
• 1.3 Players Covered
• 1.4 Market Analysis by Type
  • 1.4.1 Global Over Top (OTT) Market Size Growth Rate by Type (2014-2025)
  • 1.4.2 VoIP
  • 1.4.3 Text&Image
  • 1.4.4 Video
• 1.5 Market by Application
  • 1.5.1 Global Over Top (OTT) Market Share by Application (2014-2025)
  • 1.5.2 Household
  • 1.5.3 Commercial
• 1.6 Study Objectives
• 1.7 Years Considered

2 Global Growth Trends

• 2.1 Over Top (OTT) Market Size
• 2.2 Over Top (OTT) Growth Trends by Regions
  • 2.2.1 Over Top (OTT) Market Size by Regions (2014-2025)
  • 2.2.2 Over Top (OTT) Market Share by Regions (2014-2019)
• 2.3 Industry Trends
  • 2.3.1 Market Top Trends
  • 2.3.2 Market Drivers
  • 2.3.3 Market Opportunities

3 Market Share by Key Players

• 3.1 Over Top (OTT) Market Size by Manufacturers
  • 3.1.1 Global Over Top (OTT) Revenue by Manufacturers (2014-2019)
  • 3.1.2 Global Over Top (OTT) Revenue Market Share by Manufacturers (2014-2019)
  • 3.1.3 Global Over Top (OTT) Market Concentration Ratio (CR5 and HHI)
• 3.2 Over Top (OTT) Key Players Head office and Area Served
• 3.3 Key Players Over Top (OTT) Product/Solution/Service
• 3.4 Date of Enter into Over Top (OTT) Market
• 3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application

• 4.1 Global Over Top (OTT) Market Size by Type (2014-2019)
• 4.2 Global Over Top (OTT) Market Size by Application (2014-2019)

5 United States

• 5.1 United States Over Top (OTT) Market Size (2014-2019)
• 5.2 Over Top (OTT) Key Players in United States
• 5.3 United States Over Top (OTT) Market Size by Type
• 5.4 United States Over Top (OTT) Market Size by Application

6 Europe

• 6.1 Europe Over Top (OTT) Market Size (2014-2019)
• 6.2 Over Top (OTT) Key Players in Europe
• 6.3 Europe Over Top (OTT) Market Size by Type
• 6.4 Europe Over Top (OTT) Market Size by Application

7 China

• 7.1 China Over Top (OTT) Market Size (2014-2019)
• 7.2 Over Top (OTT) Key Players in China
• 7.3 China Over Top (OTT) Market Size by Type
• 7.4 China Over Top (OTT) Market Size by Application

8 Japan

• 8.1 Japan Over Top (OTT) Market Size (2014-2019)
• 8.2 Over Top (OTT) Key Players in Japan
• 8.3 Japan Over Top (OTT) Market Size by Type
• 8.4 Japan Over Top (OTT) Market Size by Application

9 Southeast Asia

• 9.1 Southeast Asia Over Top (OTT) Market Size (2014-2019)
• 9.2 Over Top (OTT) Key Players in Southeast Asia
• 9.3 Southeast Asia Over Top (OTT) Market Size by Type
• 9.4 Southeast Asia Over Top (OTT) Market Size by Application

10 India

• 10.1 India Over Top (OTT) Market Size (2014-2019)
• 10.2 Over Top (OTT) Key Players in India
• 10.3 India Over Top (OTT) Market Size by Type
• 10.4 India Over Top (OTT) Market Size by Application

11 Central & South America

• 11.1 Central & South America Over Top (OTT) Market Size (2014-2019)
• 11.2 Over Top (OTT) Key Players in Central & South America
• 11.3 Central & South America Over Top (OTT) Market Size by Type
• 11.4 Central & South America Over Top (OTT) Market Size by Application

12 International Players Profiles

• 12.1 Facebook Messenger
  • 12.1.1 Facebook Messenger Company Details
  • 12.1.2 Company Description and Business Overview
  • 12.1.3 Over Top (OTT) Introduction
  • 12.1.4 Facebook Messenger Revenue in Over Top (OTT) Business (2014-2019)
  • 12.1.5 Facebook Messenger Recent Development
• 12.2 LINE
  • 12.2.1 LINE Company Details
  • 12.2.2 Company Description and Business Overview
  • 12.2.3 Over Top (OTT) Introduction
  • 12.2.4 LINE Revenue in Over Top (OTT) Business (2014-2019)
  • 12.2.5 LINE Recent Development
• 12.3 Snapchat
  • 12.3.1 Snapchat Company Details
  • 12.3.2 Company Description and Business Overview
  • 12.3.3 Over Top (OTT) Introduction
  • 12.3.4 Snapchat Revenue in Over Top (OTT) Business (2014-2019)
  • 12.3.5 Snapchat Recent Development
• 12.4 Viber
  • 12.4.1 Viber Company Details
  • 12.4.2 Company Description and Business Overview
  • 12.4.3 Over Top (OTT) Introduction
  • 12.4.4 Viber Revenue in Over Top (OTT) Business (2014-2019)
  • 12.4.5 Viber Recent Development
• 12.5 WeChat
  • 12.5.1 WeChat Company Details
  • 12.5.2 Company Description and Business Overview
  • 12.5.3 Over Top (OTT) Introduction
  • 12.5.4 WeChat Revenue in Over Top (OTT) Business (2014-2019)
  • 12.5.5 WeChat Recent Development
• 12.6 WhatsApp
  • 12.6.1 WhatsApp Company Details
  • 12.6.2 Company Description and Business Overview
  • 12.6.3 Over Top (OTT) Introduction
  • 12.6.4 WhatsApp Revenue in Over Top (OTT) Business (2014-2019)
  • 12.6.5 WhatsApp Recent Development
• 12.7 Apple
  • 12.7.1 Apple Company Details
  • 12.7.2 Company Description and Business Overview
  • 12.7.3 Over Top (OTT) Introduction
  • 12.7.4 Apple Revenue in Over Top (OTT) Business (2014-2019)
  • 12.7.5 Apple Recent Development

13 Market Forecast 2019-2025

• 13.1 Market Size Forecast by Regions
• 13.2 United States
• 13.3 Europe
• 13.4 China
• 13.5 Japan
• 13.6 Southeast Asia
• 13.7 India
• 13.8 Central & South America
• 13.9 Market Size Forecast by Product (2019-2025)
• 13.10 Market Size Forecast by Application (2019-2025)

14 Analyst's Viewpoints/Conclusions

15 Appendix

• 15.1 Research Methodology
  • 15.1.1 Methodology/Research Approach
    • 15.1.1.1 Research Programs/Design
    • 15.1.1.2 Market Size Estimation
    • 12.1.1.3 Market Breakdown and Data Triangulation
  • 15.1.2 Data Source
    • 15.1.2.1 Secondary Sources
    • 15.1.2.2 Primary Sources
• 15.2 Disclaimer

Over-the-top TV and video has had a major disruptive effect on the traditional pay TV market. Although the US is the world's OTT leader and pioneer, there is plenty going on elsewhere - and every country is different.
Over the top (OTT) messaging leaders are rapidly evolving their key mobile messaging application interfaces to new voice and video communications, with revenue dilution implications for carriers worldwide. The progress made in mobile IP voice and video in the past year alone from key OTT players such as Facebook and Google is a clear indication of heightened mobile communications competitive pressure from these new players in 2016 and beyond. OTT players are transforming their communications apps into rich media platforms that serve as social networking hubs, offering a number of media services. Apps built on top of messaging enable users to solve broad problems. Messaging becomes a hub for consuming content and making transactions. Still, we argue that OTT communications providers need partnerships with carriers, to garner scale and differentiation.
In 2018, the global Over Top (OTT) market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Over Top (OTT) status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Over Top (OTT) development in United States, Europe and China.

The key players covered in this study
Facebook Messenger
LINE
Snapchat
Viber
WeChat
WhatsApp
Apple
...

Market segment by Type, the product can be split into
VoIP
Text&Image
Video

Market segment by Application, split into
Household
Commercial

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Over Top (OTT) status, future forecast, growth opportunity, key market and key players.
To present the Over Top (OTT) development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Over Top (OTT) are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.